Domains and a
website are the exact intersection of art and science. To me this is where they
collide and merge. First of all many if not most will not even agree with the
statement that a website is where art meets science. To me it is crystal clear.
And very simple.
Art? Why art?
Well that is pretty easy. The art is the website. The feeling you get when you
are on the website. Is it static and boring or is it warm and cozy? Are the
colors easy on the eyes? Is the contrast right so it is easy to read? Do you feel
welcome? These are all elements of art and there is a little science behind
some of that because of an overlap. We know what colors work best. We know what
things touch the senses. We know how masses will react when specific stimuli is
applied. That sounds like science to me. Science on the art side before we even
get to the science side. Confused?
Now on the
science side we talk traffic. How potent is that traffic? How targeted is the
traffic? What is the source of that traffic? How much you pay for that traffic?
What that traffic is worth and finally what that traffic produces in the way of
profits.
Once you have
the traffic and you have the fuzzy feeling art the next component of the
science is how the traffic flows thru your site. As a site owner you are also a
traffic cop. Just like a supermarket or a department store, your job is to
gently guide your customers to where YOU want them to go to BUY what
YOU want them to buy. If you gain control than at least 75% will be guided to where
you want. Your job is to tweak one link at a time. One new position at a time.
One new color at a time. One new anything at a time and then wait until you see
a real result. Art and science together at last!
Have a GREAT day!
Rick Schwartz
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