Morning folks!!
Here is just a few little thought
widgets I decided to share:
#1 If you want to fly
the fastest plane first you need to learn how to fly.
If you want to make a
lot of money in the domain business the first thing you need to do is learn
what makes a domain have value. I see that as the #1 problem most have. They
don't know a good domain from a crappy domain. Nothing new. Been that way since
day one.
The domain business is
easy to get in. Take a few grand out of your pocket, search for a domain that
you think has more value than the price you can pay, buy it, flip it.
I will always be a .com guy and it is still my advice to focus on .com. However
never put blinders on. Sometimes it is ok to settle. But when you settle,
settle for a PRIME domain even if the extension is not .com. In other words, if
you want sex.com and most extensions are taken but you stumble on the weakest
extension .biz. GRAB IT!!!! But if you are going to get
moneyimadeatschool.biz.....what the hell were you thinking? If you are going to
get a crappy and weak domain like that, at least make sure it is .com because
if it is not, it is likely worthless.
#2 I have a few questions to ask domain investors today.
Q1. How much money does
a PPC company make if domainers do not send their traffic to them?
Answer ZERO. It is OUR
traffic that is supporting all these companies. Without our traffic they are
not even in business.
Q2. How much is the PPC
service worth? If the PPC company makes ZERO without traffic, how much should
they be entitled to for the service they provide? What percentage is fair? How
do they arrive at that percentage. Is that before or after costs?
Q3. Since larger players
get a larger share wouldn't it be a smart idea for smaller domainers to unite
as a group and be able to offer a PPC company the same or more traffic than the
largest players? And if the largest players join can they not get another few points?
4. There is some vast
research being done and I can tell you that the numbers don't add up. So where
should the money earned from those domains go? The friends you made at the PPC
company or your own wife and kids?
Now don't get me wrong. PPC companies have over head. They provide an important service. But we need to sit down with our partners and see what's what. That is why transparency is such a vital issue as you will discover in the paragraph below.
This is December. This is the time to STOP what you are doing. HALT! CEASE!
Time to take inventory. Time to reflect on the passing year and set a course
for the upcoming year. Report card time my friends. Make sure you give yourself
honest grades. If your domains earn $1 million a year in gross ad revenue.....how
much should you get of that pie? And if your PPC company is telling you, that
you are getting 65%, don't you have a right and a DUTY to make sure? For
goodness sakes you folks count your frickin' change from a $20 bill at
McDonald's and don't do the same thing when MILLIONS may be at stake??? How
smart is that?
Have a GREAT Day!
Rick Schwartz
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