On June 8th I sent out the following email to those in our database. I then decided to post it as well so everyone is aware of what we did, why we did it and the outcome. The tickets we put up for sale at $895 are gone and the $1295 is now in effect. However we want to give every domainer and sponsor one last chance to secure this price simply for buying your ticket a few weeks early. But at COB today, that price will be gone and will not be offered again.
I have stated this is YOUR
show. So we will try some different things in New York this October.
You will still get the same level of service and networking that you
have come to expect at T.R.A.F.F.I.C.. The parties will all still be
great. You just won't gain as much weight as previous shows but there
will still be plenty of food and drink to make your networking and
business experience the best it can be.
Now your part in this experiment is to register early. Like right now. At $895 we are rewarding those who
commit early. This is the formula we need to still put on a great show.
The prices will eventually rise to $1495. This price level is important
to us as well. Some folks can't decide early for one reason or another
and that is fine, but we MUST charge more which again is part of an
overall formula to produce a first class no nonsense show that brings
new speakers and top level keynoters. So this is a significant savings
for your planning ahead and getting on board early. Plus spouse rates
are just $199. HOWEVER, THIS PRICE IS ONLY GOOD until June 30th or 100 tickets, whichever comes first. So those who want great prices now have
the opportunity to save hundreds of dollars. The larger crowd that we
will attract will allow us to still serve great food and drink for
which T.R.A.F.F.I.C. has become known. You have three weeks! The price goes up no later than July 1.
We are already deep in planning the New York
show. It will come at a time that will prove to be more timely than any
other show we have ever put on. We are going to reach out way beyond
the domain industry to bring in new blood and new views as we trail
blaze together once again. We are in uncharted waters and many
decisions need to be made. This show will help you define a direction.
Chart a course. Start to focus on building and creating businesses by
studying the market, looking for voids and new opportunities.
Finally, let me take a minute to set the table and be clear about our
intentions. This is just an experiment. We are doing this to increase
attendance and open up TRAFFIC to a wider audience. We reserve the
right to increase prices back to regular levels if we see there are no
real results. So if price has been the barrier we have heard about for
so long, that barrier has been removed. This experiment only works when
we each do our part. Our job is to keep costs low and still provide the
great networking and speakers etc. Your job is to sign up
right now. For companies with multiple employees, this is a significant
savings for just making a decision right now over postponing it for 60
or 90 days. So please, help US, help YOU'
Thanks for your time!!
Rick and Howard
So that's about all I can say. For those that wanted a more affordable TRAFFIC, this is your chance. We have done our part now it is time to act, make a decision and change your destiny. Many have taken advantage of this discount just for acting early. Prices will continue to go up. Back to $1995 in fact when you delay until show time. This is the formula we need to use to be able to offer a top shelf show in every way and detail. Those asking for discounts after the prices have changed will be turned down and I will point you to this post as well as the emails sent. Once the price option is gone at each level, they are gone and we won't be cutting special deals. We can't, we won't and please don't even ask as we will be forced to say 'No'. Something we hate to do, but there is no alternative and so we are clearly on record. We also have 5 and 10 corporate packs available, but no package is less than the $895 that will be replaced today with the $1295 price point.
Have a GREAT Day!