About 2 years ago I wrote the following post:
I always like to see what I got right and what I got wrong which is why I put my thoughts in writing. It is a reference for me so that I can recalibrate and adjust and realize what I got right was not by accident.
I looked back at that post in 2008. Hmmmm…..
Not bad. Would have been better if Yahoo and Google were doing more than the lip service they have provided for as long as I can remember. But in time they will be forced to clean up what they do. In the meantime what was unthinkable on 2008 is common thinking now.
We all know we need to move domains away from PPC as fast as possible. That is no longer some silly post. That is now reality. But so many fallacy's now come to light.
For example, now that ppc is down 75% or more, do you still want to value your domain on a multiple of ppc??? It was flawed then and I said so more times than I can count and it is silly now and it is obvious. Glad folks finally figured it out. And for those still debating it. You lost. Give it up. Move on. Deal with the reality of now.
Every day that passes parking companies are getting weaker because the main domains are being pulled from ppc at an accelerating rate. Payouts are thinner and so the bean counters over at PPC land squeeze out the domainers end of the deal to make THEIR numbers work. So consolidation or even collapse may be coming. Some of these companies are already in a weakened state and are confused how to branch out and save themselves. Bean counters are not worried, they just count beans somewhere else and will destroy them next.
Then always looming in the background are new solutions that are heading our way. New partners are heading our way, new faces and businesses heading our way. BIG TIME!
The golden era of PPC is OVER! Admit it, deal with it. We are now in a transition stage. Many roads leading many places. However most roads lead into dead end walls. But one road will emerge and that will change the landscape faster than anything you have ever witnessed before. Mark my words on this one.
Don’t worry PPC companies, those of you that are adapting will still be in the game. The rest will die on the vine. That is what I see. Let's see what my post looks like when I do 'Parking 2013'. If there is even a need to do that post.
Have a GREAT Day!