Morning Folks!!
Besides basic math, reading and writing, Algebra I would say is the most important and useful subject I ever learned in school. I use it everyday in almost every situation. It's my compass in life. To understand this post, you must read the comments on my last post. This is my dissecting things a little further. First let me be on record saying there are only a handful of 3d domains that will have any value and tens of thousands registered. So that's my take on the 3d fad. Just using that as an example because it works well to illustrate an equation.
Now that folks see a 'STARTING EQUATION' (3dville.com vs3d.co) change the variables to find different results. At the end of the day there are only a FEW variables that you can fill into the .CO side and still make your argument. Then you get to 'Pigeon Shit'. The domains that will never work. Point is, IF you even want a chance of winning, you best START with PRIME. When I see a domain that would have no value with a .com on the end then chances are it is even worse with another extension. Excluding natural combination's. Yes, 3D.TV is a winner. It's natural. It's natural to say and remember. But that equation won't work for everything.
Equations and variables. That's what it is all about. As a captain of a ship, your #1 job is to have as few leaks as possible. If you leak 25% of your efforts to somebody else you make them rich and maybe a competitor. Your advertising costs 25% more for the leak and you grow your own competition. Sorry, that is NEVER a smart equation no matter what business you are in.
As I have said, .co has an opportunity. It won't be up to me. It won't be up to Juan. It won't be up to you. It won't be up to anyone but the consumer. THEY hold the key. THEY will determine it. And if the best opportunity goes down in flames, you will see the other extensions with an even worse fate.
Dot com worked because there was natural type in traffic in great mass and it has trillions of dollars in advertising worldwide behind it. Not even to mention that you hear, see, and read it all day long and we are brainwashed.
Any new extension or domain will work IF you give them something UNIQUE that they want. So the value for sake of value is a Tulip Festival. Domains traded inside a small community and the greater world could care less. Everyone looking for the second coming of a unique opportunity in time.
We have a rendezvous with destiny and in that rendezvous we will travel away from the dot com home base. But will anyone else? Will they travel or come back to the home base?
Content and a number of huge successes will be the thing that could ignite a new extension. But without that, just go look at a map of all the plants and stars in the galaxy. They are just there. I have never been a content guy, but that is the key to a new extension and it better be superior to anything else.
And if you think I am talking out of both sides of my mouth, you are right! But that is what an equation is. Variables that add weight to one argument or another and not be afriad to change the variables and get a differnt conclusion. But reality trumps all.
At the end of the day, eyeballs are what counts. Advertising is what counts. Word of mouth is what counts. Branding with a PROFIT counts.
We all get to see an experiment. That is what we will witness. A great test. A grand multimillion dollar experiment. That is exciting! And it will play out in front of the world and if the canary lives, the world will know and if the canary dies, the world will know and if nobody cares, then that will be the result.
With each experiment, the equation and the variables change just a tiny bit. Your job is to keep score and don't fool yourself no matter how it turns out.
Tomorrow I will connect this 'Equation' with the 'Marketing Nerve' and you will see how to map an experiment mentally. Map on a grid.
Have a GREAT Day!
Rick Schwartz
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