Quite a day it has been in domain land. No matter where you come down on things, it has been interesting.
The most surprising to me was the one company I had my eyes on. I knew they would grab one, but I was not sure about the others. When I saw that they did not apply for .Mac, Apple did what was expected and got .Apple.
No confusion there! Simple! Reinforcing. Clear.
I was surprised that so much crap was revealed. Some looked more like domain names than extensions.
3 parties are going after .Property and one for .Properties. So I have nothing to complain about. There will be dividends to the .com and money to be made as this unfolds. Just not in the way domainers make money.
I had a supplier in the 1980's that taught me about making money from the 'Hole in the Donut.' How you sell something you got for free for a lot of money and make infinite profit because your cost basis was $0.
So there will be money to be made, just not in the traditional way we think of in terms of domain investing. There will be a lot of entities hiring new people. Experienced people. But nothing will happen overnight. 2013, 2014, 2015.
Can you imagine the intensity of the marketing when hundreds are out there all pointing out the benefits of their extension? Some we have heard before and some may be new. It will be a WAR! The brands will all be fine and useful. I have no doubt there. But the experiment will be consumer adaptation or it could become an internal platform for a company.
As for the generic gTLD's again, the consumer will decide. When was the USA scheduled to go on the metric system??
This is not all black and it is not all white. But as always, time will tell. First we are going to see some of the highest stake poker games the public has EVER seen before. Amazon vs Google for one. This is a heavyweight match and there will be a number of them unfolding. One thing for sure, it won't be boring.