It took 30 seconds. That's it. 30 seconds that has the power to change the dynamics of what we all do. Sometimes the ball hits the sweet spot of the bat and the moment you feel it is the moment you know that ball is going for a very long ride. The Godaddy commercial below is going for a very big ride. It explains domains and the sense of urgency in a perfect way for this medium and it is EFFECTIVE!!
It sells domains. It explains domains. It does things that a book can't do. It has the .co logo at the end but that is certainly not the focus of the spot. The message they send is understandable and it will penetrate at all levels. Just terrific! They nailed it. Bravo!