Dear End user,
If Google is your answer to everything, then you have no answers. Then you are kidding yourself. If your dream is built on Google, you may as well build your dream on a cloud or sand at the ocean.
Now I have stated many times that Google is your LAST resort not your first. This is not a knock on Google. This is illustrating the LAZY end user or domainer that thinks GOOGLE is the KEYWORD that fixes everything answers everything when in fact most get it wrong.
I watch domainers interpreting Google results as their guide to what makes a domain valuable. Ha! They include numbers that don't represent what they think they do. They type in one keyword and get results for many semi related terms. They use Google as a seeing eye dog but without the training needed to accomplish that. Google is the answer all day long. It's no answer at all in my book. It's a crutch to make you look like you know what you are talking about.
End users love affair with Google usually comes crashing down to reality at some point. Likely the point you go out of business.
Depending what good or service you sell you can get so much better results with traditional advertising and other sources of online ads and links and publicity and all the rest. All need to be used together in concert. But Google should be the last one you call after you get all others in place.
Look, there are several approaches. Some are longer term and more of a business type business. Others are businesses set up as pages to earn revenue and sometimes they work and sometimes they don't but few are here for the long term.
So my comments are ALWAYS aimed at those with real and long term type businesses. Always will be. The best way to make anything fly and get off the ground is with a good plan and the best available materials. Google is the keyword that should be deleted from the vocabulary of many. Google has its place, just some don't know exactly what that place is.