If Increasing Sales and Customer Base is not the Job of the CEO, What is?

Morning Folks!!


Let me start where I finished THIS POST because this is the heart of what it is we will be talking about for the next 20 years.


This was where I left it on that post. I had to build up to calling folks a 'Fool'. Today we can start at 'Fool' and work beyond that:


'What's the value of a domain with type ins that can give you 10 new clients each and every day? 100 new clients each and every day? ONE new client each and every day? Each business and each product can do that simple equation and figure it out.


That becomes the FACE VALUE of a domain name. There are so many other bonuses you get. But hard to argue with math. And for those that say it is only 1 customer, or 5 or 10 and that is nothing significant, you are a fool.'


Mr End User. Mr. CEO. Mr. VP (All 25 of ya) Mr. Sales Manager. Mr Salesman on the street and Mr. Madison Ave who will not like some of this cuz it exposes him.


So here it is in a nutshell. How much is a new customer worth to you today and over a lifetime? I don't care if you are a plumber or sell Ferrari's. Just a simple question with a numerical answer. Not anything else. KISS. Keep is simple. Focus. How much is a new customer worth to you today and over a lifetime?


When you give me the answer to that I can give you all types of answers in return. I can show you LONG TERM value. I can show you both long term and short term benefits. All based on YOUR number. Whatever YOUR number is. Then it becomes a simple equation.


When I show you a return that may be 10x your BEST current advertising medium and then I show you what they mean together, you will see the numbers. You will see growth. You will see why you will be head and shoulders about your competition and why each day you will get stronger and he will get weaker.


OR NOT!


Because if the other guy LISTENS and UNDERSTANDS first, then he can use those BENEFITS to grow his company while shrinking yours. So Mr End User. Mr. CEO. Mr. VP (All 25 of ya) Mr. Sales Manager. Mr Salesman on the street and Mr. Madison Ave. What is your answer to that?


What was Borders answer other than GOING OUT OF BUSINESS because Barnes and Noble ate their lunch!?


Where do the folks that led that DISASTER now work and lead? Do they work for you?


I see this period as the LAST chance to secure a priceless domain name or forever be banished to following the leader that could have been you.


So it starts by an end user asking and answering this question with a NUMBER and not a STORY. Mr End User. Mr. CEO. Mr. VP (All 25 of ya) Mr. Sales Manager. Mr Salesman on the street......


How much is a new customer worth to you today and over a lifetime?


I don't care if you are a plumber or sell Ferrari's. Just a simple question with a numerical answer. Not anything else. KISS. Keep is simple. Focus.


How much is a new customer worth to you today and over a lifetime in whatever business you are in? It's a number. It's not a discussion.


Riddle me that Batman and I can present a numerical picture based on not only the lifetime of a customer but the lifetime of you and your business. So if you want to work harder, not smarter and then make the other guy money....LAUGH! But if you want to see what I see and not be a slave to search, give me that number. Don't know it? Figure it out! Too lazy to figure it out....you'll be working for somebody else soon.


OR NOT!


Wonder how future employers look at the resumes of the CEO, President etc. at Borders during their demise and hire them? They sunk their own ship. Who in their right mind would want them to captain another ship?


Have a GREAT Day!

Rick Schwartz


PS: that is only one of many benefits a great domain provides. We have not even toched on memorability and other invisible benefits. Type-ins are merely the top surface of a domain diamond. There are many other facets and each one makes your company stronger.




One thought on “If Increasing Sales and Customer Base is not the Job of the CEO, What is?

  1. UFO

    I think that any bricks and mortar company that hasn’t developed a whole strategy for the online world is so far removed they probably are going to expire within the next 5 years if they have managed to survive this long.
    What will hit the domain market is the wave forming at the moment. With Dow etc on a bull run its not hard to see the next wave of start ups appearing (who will be tech savvy) and looking to get a great name. Leasing with an option to buy will be something they will really take to.

    Reply

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