Afilias conducted a recent survey and .gTLD owners may not be encouraged. Tho I believe those numbers will change in time, what remains to be seen is will those numbers eventually climax and then back off? It measures things like awareness, trust and reaction. Worth the read for sure!
"89 percent of women in the UK and 86 percent in the US admitted they were not aware of these new TLDs, compared to the 68 percent of uK males and 78 percent of American men who were unaware of these changes."