eRealestate.com President, CEO & Founder
T.R.A.F.F.I.C. President, CEO, & Cofounder
Internet Commerce Association Founding Board Member
Rick Schwartz, aka "Domain King" and "Webfather", is the CEO, President and Cofounder of T.R.A.F.F.I.C., the premiere domain conference for the domain industry. T.R.A.F.F.I.C. has held shows in the USA and venues around the world, from Milan to Amsterdam, Vancouver to Dublin and Gold Coast, Australia. More than 25 shows since 2004.
As one of the early domain pioneers dating back to 1995, Rick has a knack for predicting big trends and getting it right. He may have been the first to recognize the value of "Type in" traffic which is now commonly referred to as "direct navigation” - the most potent and targeted traffic on the net. Rick has a prime portfolio of one and two word domains, and is considered by many to be among the leading experts on domain names, traffic, website flow and valuation.
Besides owning eRealEstate.com, Candy.com, Property.com, Properties.com, Tradeshows.com, ChristmasCarols.com and some 9000 other domains, Rick is also an accomplished businessman in several other industries including furniture, lighting and advertising. He ran one of the most profitable and efficient home based businesses with no employees back in the early 1990's out of a 10 x 10 bedroom. He sold that business for over 7 figures, freeing his time to devote exclusively to the Internet in 1998. Rick also sold men.com, a domain name that he bought for $15,000 in 1997, for $1.3 million in a cash deal that was finalized in May 2004. Many attribute that sale to jump starting the domain space at a time considered the lowest point the domain business has seen. It also cemented his main theory that "Domains would go up faster in value than any commodity or asset ever know to mankind." No stock, no land, no gold, no jewel has ever gone up faster and further in value.
Rick also ran the first domain forum on the net in which the top domainers and sponsors in the world were invited to participate and join. His members read like the Who's who of the domain channel. It was known as the hardest website on the net to get into. While others begged for traffic, Rick and his members screened every applicant before they were accepted. The board was opened from 2000 until 2007.
RicksBlog.com opened in 2007. Many of the thoughts and posts are the original ones from back as early as 1996 and the rest deal with his strongly held opinions on day to day business issues as well as life itself.
Domainer of the Year, 2005
Inducted into the Domain Hall of Fame, 2006
Received the Epik.com Domain Industry "Pioneer Award", 2010