Widgets.com is more than a domain name. For today it is an example.
Yesterday I mentioned one of my domains and put a link to it
on the lower left side of this page. Widgets.com was a domain I registered back
in the 90's and I got it to illustrate the most generic domain describing the
most generic of products. A "Widget." What's a widget? It's any silly little
item with market credibility that makes a whole lotta money. That may not be
Webster's version, but it is how I think of it and I would think others as well.
Webster's version goes like this: "an often small mechanical or electronic
device with a practical use but often thought of as a novelty."
And if we were going to write the definition of widgets today
it may be computer related. How versatlie! Which is the exact reason I bought
the domain. A generic business waiting to be launched at any moment for any item
for any market. And as a poster pointed out yesterday, the results on the
landing page don't match what it is folks are looking for. Now I have targeted
traffic coming from widgets.com going to an untargeted page. So it is no doubt
costing me money. But that is okay. It is like this for a reason. It illustrates
why domain owners selling for "X" are selling themselves short.
As time goes on
the traffic will become better matched and my example on the next post will illustrate
even more. I won't keep this page as it is very long. So future readers are
likely to see a different page and some of this may not make sense. But for
those of you reading within a short time of writing this sees a great
illustration of a domain not being used to it's fullest by any stretch. It isn't
even on the first step. But the 250 daily visitors will soon be monetized more
effectively. It would be easy to exponentially increase the income, It is
fascinating to watch a domain earning pennies blosson and start earning hundreds of dollars raising it's value every step of the way. I'll have more on traffic on my next post and you will see it all tie in.
Have a GREAT Day!
Rick Schwartz