5 days AFTER TRAFFIC New York

Morning folks!!

Hope you had a great summer and I will assume you are ready to get back to business.

The final schedule for TRAFFIC New York 2008 is now posted. Besides the first ever multiple live and online domain auctions we will focus the show on "Beyond PPC."  As PPC revenues decline domainers are looking for new monetizing solutions. As an industry we face some very serious challenges and they are coming from multiple directions. I have given a detailed interview to Ron Jackson that discusses the show and the challenges the industry faces. As usual, I am not afraid to state out loud what I believe. It will piss some folks off. But am I supposed to BS the world to make some folks happy? Time will tell if I get it right. As I have said in the article, I would rather be laughed at for getting it wrong then be right and face the challenges that are on our doorstep.

 

The good news is that while there are serious problems in 2008 with payouts and the economy, there is also more opportunity than I have EVER seen in all my life......RIGHT NOW! Those that don't believe that are 1000% wrong. There is no question there is opportunity and only those running scared won't see it because they are too busy "Running scared." Some have really good reasons to be scared. They have flawed business plans. They have portfolios that are in many cases....worthless. This is the point where I don't make many friends. But folks, some domains I see out there on the market are not only worthless, they are a liability. Do you know the difference?

 

Those that got it right get rewarded in times like this, folks that got it wrong.....pay the price or disappear completely from the scene! For those that think 2008 was rough and tough, all I can say is that 2009 will make you wish that 2008 comes back. There are many media that are surviving solely because of the US elections. Once those advertising dollars go away, be prepared. The change we are about to witness is something not seen since blacksmith shops were replaced with Gas Stations and mechanics about a century ago. Matter of fact, 100 years almost to the DAY! The first production Model T Ford was assembled in Detroit on October 1, 1908. It changed the world. 100 years later, it still changes the world. Coincidence?? Hardly!! Just history repeating itself in a similar but different way. When you tap into history and you tap into the future........GREAT things are the bi-product.

Have a GREAT day!

Comments

[Tasha Kidd]

Around that time, too, the head of the US patent office said that everything that could be invented had already been invented. We can all be grateful that we don't need to underestimate the creativity of the human mind, including for problem solving.

[Jeff Schneider]

Media, Media, Media. Rick if I were twins you would be my brother. We are in total agreement once again.

[Hayden Gill]

Being involved in the video game industry since 1999 I have watched many changes take place. I have always been one to snatch up some keyword targeted domain names that where much more focused on the industry I am in, for me this model works great. It gives me the opportunity to build those sites into a high page rank site that can give me links to www.Mogs.com, and direct targeted traffic to the site. The conversions on these sites are well over 20%. So for me 2008 looks promising going off our game focused domains. However with the release of the .ME domains I was immediately on board with this and spent some money on some pretty nice domain names during the auction period. Again I do not see a lack of potential revenue streams, but these do not following traditional models. I feel the current trends lead more toward domainers buying, developing, branding, then selling. For me I feel keyword targeted, type in domains are the only way to go.