Morning Folks!!
Over the years I emailed Hershey's customer service 3 times. 3 times and not so much as a response. Even when I had an idea and was just looking to buy custom candy in bulk, no answer. They have a place to email them. I took my time to explain why I was contacting them without ever mentioning Candy.com. Just trying to make contact. Not even a form reply. Nada!!
So we will see how history views this shortfall. Only time will tell.
So if Hershey's did not buy it, who did? Well it is not up to me to reveal that. The buyer will do it when they are ready. But it was not Nestles nor any other company you have ever heard of. Yet.
Since the National show in the Candy Industry is next month, the wait to know won't be too long. It will illustrate another failure of Madison Ave. and Corporate America. Not because they did not acquire the domain name, but because their shortsightedness will allow a challenger to come in and disrupt things. It's like a country getting invaded and the army hired to not let that happen has no clue just how bad things may get. Nor do they understand that they will be responsible should things go south.
So whether it is Hotels.com, Toys.com or Candy.com, it is 15 years later and they STILL have not come to understand what this all means. Is anyone awake out there?? And then folks want to know why unemployment is about to eclipse 10%?? Why GM is already bankrupt?? Why the banks are in trouble?? Are all the founders of these companies that would recognize the opportunity dead and buried?? An unfortunate yes is the answer. Those in control now know how to have meetings but they don't know it's all about sales. Nothing else. Sales, sales, sales. Profitable sales. And lastly, Timely decisions. Since nobody can make a decision it is virtually impossible for it to be timely. Let's have a meeting!! Let's have a meeting and let's postpone the decision to the next meeting. These decisions were once made in a snap. But that guy is now in a grave and there ain't no more snapping going on.
And THAT is why my friends that WE will make out like bandits in this recession. Nothing happens until a sale is made and now in the new way of business nothing happens until a decision is made. The big guns are paralyzed and that gives us a tremendous advantage.
Have a GREAT Day!
Rick Schwartz
