Morning Folks!!
There has been a lot of talk about the "End User." But I am not too sure domainers even know what an end user is or looks like when they see one. See there was an auction last week. An end user bought the highest priced domain but domainers think he too was a domainer. WRONG! Div bought Ad.com NOT as a domain industry pro. He bought it as an end user and now has the chance to transform Skenzo into a mainstream powerhouse. This domain puts Skenzo right in the middle of Madison Avenue and not even they know what has really happened.
By acquiring Ad.com as an END USER, Div has the chance to transform his business into something priceless. He has a chance to disrupt things on several levels. So my surprise is that nobody recognized the end user when they saw one. Maybe we need to pass out t-shirts with END USER in big bold letters.
Now as far as end users......both Moniker and Rick Latona spent countless hours courting end users. It works a TINY little bit. In this case, enough to show what happens when you have a real auction and you mix it up and have the right audience. As I have stated now countless times....End users are coming one domain, one project, one need, one use at a time. They will likely never come in mass. We all hope they do. We will see many more auctions like this if that were to occur. But stop thinking it will happen overnight. It will happen, but we could still be a decade or more away. You can't force them to get the religion. It will happen when it happens. But when and if that day ever does come, it will make major art auctions look like stuff for rookies. Imagine not domainers selling to end user, imagine end users selling to end users. What does an auction for Loan.com look like if auctioned by Bank of America and 10 banks are there? Now THAT is an auction and that is likely something we may never see. At least in our life times.
Have a GREAT Day!
Rick Schwartz
