Rick reveals a Top Secret. Can a Commercial Increase the Value of a Domain Name?

Morning Folks!!

What is my direct relationship to Travelocity? Well there was really none until recently and much more today. Travelocity is making me bonus dollars and increasing the value of one of my domain in the process.

One of the very first domains I ever bought is still one of my favorites. It is the type of domain that is pretty interesting because it is universal. Some may call it a brandable, I just look at it as a promotional domain name. So Travelocity starts running a new campaign showing they are different than Priceline and Orbitz because they have “Top Secret Hotels”. They go on to repeat that phrase 3 times during the 30 second spot. “Top Secret Hotels”, “Top Secret Hotels”., “Top Secret Hotels” to very large audiences. No, I don’t own TopSecretHotels.com. BUT……I do own TopSecret.com and the numbers are increasing. Traffic is up 5 fold and I can only hope they keep running the commercial more frequently and for a long time. 

Positioning yourself and positioning your portfolio for the future can pay huge dividends in time. Long live the Gnome!

Have a GREAT Day!
Rick Schwartz