Mission Accomplished. I had time to think, reflect and verify. Mission Accomplished. So what I have tried to do is re-adjust and re-evaluate to a world where Domain Names are no longer an unknown. Quite the opposite. The entire world now knows that it all starts with a domain name. Every business, every idea, every child born. That's the first step. It is also a step they may need to repeat and revisit if they did not get it right the first time and found any degree of success. That is happening already.
We live in a world today where domain "Evangelists" are in every corner of the world. Where there are more "Domain Bloggers" than there were domainers back even as late as 1998 or 1999.
So where do I pivot to from here? What do we as domain investors see? That has been the question I have needed to answer and have wrestled with. I am not looking to create work. That is never a consideration. I retired in 1998 and even the thought about being trapped again is enough to make me run. I do "Missions." I don't do "Jobs." Is there a difference? You bet your sweet ass there is.
I don't look at domains as a business where I buy and sell. That is always a fallback plan but not the main plan. I look at it as a gold reserve that protects my financial independence. Strictly as an investment with expansion potential when and as I see fit. Each year I buy many more domains than I sell. I don't need a lot of new domains, I just need to invest in some every year that I see as safer than owning dollars and will rise in value faster than other riskier investments.
I defined my financial needs for a lifetime back in the 1990's and my gold bullion came in the form of a .com on the end. Storage was easy and very portable. It had so many faces I am still counting. Many parallels with many things. All making domains exponentially more valuable than the very things we can compare it to. As a commodity. As a collectible. As Real Estate. As the Yellow Pages. As the 800 Number. As Social Media. As Media. As an Address. As a Business. As a Movement. As a Stock. As a Location. As an Investment. As a TV. As Gold and Oil. So many more. What is yours?
I have sat behind a number of monitors and keyboards for 17 years now and I still don't see anything so universal, so meaningful to the future, so multi-faceted as a great domain name. Plus the annual overhead is something paid within the first days of each year.
In the face of naysayers and laughter, my plan is still intact and right on target. What I have had to do was take the 20 year plan and now redefine the last 3 years of that plan to get everything in focus for the trail ahead.
I wish folks could see things in true focus and since they can't, they not only laugh, but have no patience whatsoever. But where was the Telephone after 20 years? The Automobile after 20 years? The Airplane after 20 years? The TV after 20 years? It would be 20 years more before these industries exploded and they are still exploding. Bigger and better and faster and more refined. Point is we are still on the frontier of everything to come. That insures that domain values in the future will continue to rise exponentially.
We are DECADES from a ceiling but we are only months away from the outer edges of the "Sweet spot" in many cases.
Let me put it bluntly, there is no longer an EXCUSE for Corp America not to get it. For ANY company for that matter, not to get it. Not to make the real world connections and parallels. That dog just won't hunt anymore. Folks either get it and get it NOW, or they will forever be lost in the wilderness of a past century.
At this point you have to use a lot of energy to remain ignorant. It's one thing to be ignorant when you don't know something, but the thresh-hold of fools and moron-hood start at the point you are no longer ignorant but act that way anyhow. Cling to that ignorance. Make decisions still based on that ignorance. Refuse to accept new facts and see how that affects the overall picture. Companies should have had a "Domain Strategy" over the past years. They were so busy is short term gains via SEO that they missed the long term strategy that would have given those SEO folks the wind at their back. Short term planning at the expense of the long run.
I have said since the 1990's that sometimes doing nothing trumps all the busy work in the world. Sometimes just setting up an umbrella and waiting for the masses makes more sense than trying to hunt them down. But if you do hunt, wait for the hunting season coming soon. Once their ignorance is cured they will beat a path to where ever you decide to camp out or they will have their own "Kodak Moment." What's the recipe for a "Kodak Moment?" Have your company run by Dinosaurs, Lawyers and Accountants. No leader. No vision. No direction. No excuse! We are even seeing it in the domain industry. Corpoations in domaining and not a NATURAL domainer in sight.
Corporate America can't sustain itself without understanding why one of the best run companies at one time has gone south. They won't be the last. But I think many people had a sick feeling in the pit of their stomach when they heard that one of the mainstays of business for over 100 years was going south.