Tuesday, September 4th is "Business New Year's Day!" Huh? Yup. To me, one of the most important days of the year. It's the day "Normalcy" begins to return along with it's cousin "Routine". It's the day the economic engine begins to transform itself as it gets ready for the all important 4th quarter. The excitement to me is like the build up to the Superbowl. Sorry, business turns me on and in the last quarter, that is when most of the years business is done decisions are made and a course is set for a new year.
What happens in the weeks ahead determines where we actually end up by the spring of next year when this ride coasts into another summer slowdown. Ever been on the "Log Flume Ride"? Well "Business New Year's is the day you reach the peak and just before you go on your merry way which occurs in late November. The hard work is done but these are the days that you pick the fruit from that hard work.
This is just the part of the year that really counts. That serious folks get serious. The folks that realize that the reason they enjoy their summers is because they work hard to make hay for the few weeks a year that they can make big things happen.
There are a few important cycles during the year for business. None more relevant and important than now. It all ends early in December. You heard me, it's over by the first week of December. By then the cards for the holidays are already dealt. Business will sink or swim with whatever decisions they make between "Business New Year's" and the end of the year on the calendar.
December is a deal making, horse trading, get your books and taxes in order. So have a great weekend and when you come back in Tuesday, know we are in for a race to the finish line!
Have a GREAT Day!