Let me take a paragraph or two to PROVE the leasing model works, works well and has worked on the net for over 15 years and off the net for maybe 1500 years. It comes down to simple math so let me give you a simple real world example.
A domain was sent to me for consideration. The party wanted to know if their domain had a leasing potential. Problem he thought was that it only had 20 visitors a day. First of all, 20 visitors a day has value. Whether it has GREAT value depends on the research I do. I found out that this exact match domain name had multiple people advertising and one guy was upfront and was asking for $2000 for the service.
So let's say this guy charges $2000 for his service and let's say since it is a service he puts in $500 worth of time. Leaving him $1500 profit. Now ask yourself a question. From those 20 daily type ins how many would he have to close and make customers for the domain to pay for itself? Let's say that domain leases for $2500/month. Then back to the question and why many don't see the forest thru the trees. So the answer of course is 2. Let's say he gets one new customer each week from the leased domain. He just put $8k in his pocket with a gross profit of $5500.
What if he grows the traffic to 200 a day? What if he closes twice as many? And don't forget to add the money he just saved sending to Google. That was a chunk of change. Plus these are now clients that can come back for repeat business. What's to reject here? It's math! All the while the lessee is making more money and eventually may be able to afford to buy the domain name. Plus as you do business together over time you come to know each other and a dea becomes easier not harder. It's math!
This is just one example and if the owner gives me permission, I will list the domain. I will transform that domain from making pennies on PPC to thousands with my method. Because I see domains differently than most. I see it with the lens of "Sales" and nothing more. Since few see sales like I do, I can only attract those that understand what I see and say and have demonstrated over the years.
A reader (thanks Jon!) sent me this list he complied yesterday with the key elements I am looking for and therefore he is looking for and it says it all. It is what the "Yellow Pages" test means to me. It is the essence of domaining for ME. It is why I can assign a value on a domain that everyone would laugh at but that value comes from the list below and how strong the domain does in each category.
1. Must be a dot com.
2. Must clearly state & define the product or service being sold.
3. Must be easy to pronounce & therefore pass the radio test.
4. Must not be longer than necessary, the shorter the better.
5. Must be about a product or service that is in demand & being searched for.
6. Must be easy to remember, in fact it must be a no brainer to remember.
7. Must be a domain a business could be built on.
I will be leasing domains for the rest of my life. That is what I do. That is what I have done. That is why I have sold only 18 domains and of those 5 of them came with equity, royalties, stock and even ownership. There are only a few hundred domain investors that see things the way I do. THEY are my target audience and they know me and I know them. It's about starting at the top of the pyramid. It's about taking the best names and transforming them into the best earners by hooking up with ONE party.
In each deal I have done it was the other party that made the deal because they had what it took to follow through. They came to the table with a certain expertise. They knew I had a missing piece of the puzzle and I knew they had a missing piece. Alone the value is stunted. Together the value is unlimited.
So I think when December 1 rolls around I will be able to demonstrate the quality of domains we are looking for and have folks take notice of them. I have the ability to take a domain earning $15/month and have it make $1500/month IF the elements needed are there. Traffic increases the chances. Domains without traffic may still qualify if they meet the requirements. But the more traffic the better chance. It really is about the traffic. Consistent traffic. Type in traffic. Then I have an equation and it either works or not. Pretty simple.
And the best part is you don't have to change anything you are currently doing with the domain. Just give me the listing and give me some time. It is not an overnight process. So if you have an immediate need, I am not your guy. Maybe for the TRAFFIC auction but not for leasing.
So as I begin to announce domains I think it will become clearer of what we are looking for and why.
Our first 3 listings are Rings.com, Roofs.com and Slogans.com and I will announce our complete first group when we open. It isn't what we will do next week or even next month. But when we reconvene here in 1 year, 2 years, 3 years.....that will be our measure of success.
Have a GREAT Day!
PS: Thanks for all the submissions and I am very sorry when I have to say "No". Really! But this only works for domains that meet the requirements and I don't want to waste your time when I know there is little chance of a success.