In my partner Danny Welsh’s next guest blog post he'd like to discuss our opinion that what created the millionaire domainer club will likely NOT contribute to the transformation into the billionaires domainer club. As more and more of my income comes from just what he's talking about, I think it's safe to say I agree with every word.
By Danny Welsh
I titled my introductory guest post on RicksBlog, Prediction: 10 "Pure Domainers" selected for Forbes 400 Billionaires List by 2035. If you chuckled at that "Forbes 400" prediction, even just internally, or in ANY way doubt that some of your peers among the top premium generic .com domain name owners in the world--maybe even YOU -- can, should, will and MUST eventually be included in that famous list of mega-billionaires... permit me to tell you that you're less far-sighted than you hoped.
I won't try to "chastise" you. Who am I anyway? For everyone reading this except for Rick himself you probably first heard my name a few weeks ago. But I'll be frank with you: shilling bullshit to convince someone that what I say has merit isn't what I'm doing. I’m humbly asking that you hear me out simply because of where we are and who has given me the floor and allowed me to talk with you, his most important friends and clients.
I’ll simply say this is also what Rick believes and leave it at that. Reading further will bring you no profit if you can't see yourself and/or some of your peers on that list. May as well click away now, and be happy with what you have. God speed!
What, you're still here? You want more? Good, let’s assume then that you DO have a long-term vision for yourself, for your family, for your industry, and for your legacy. After all…you are a domain investor and if you’re good at it, you predict the future don’t you?
Take a peek into the future WE see and let me know if you agree.
Let’s discuss what Rick Schwartz and I both believe WILL create the wave of domainer billionaires:
1. It ain't brokering domain sales.
2. It ain’t flipping just-registered domains.
3. It ain't parking domains.
4. It ain't self-developing domains.
5. It ain’t selling top domains.
6. It ain’t promoting domain registries.
7. It ain’t leasing domains.
----- >>>> Does that last one surprise you?
With all the talk of “domain leasing” here and there and everywhere you turn in recent weeks, it very well might catch some off guard. Yes, I know that you know if you read Rick Schwartz’s last 6-10 blog posts without putting those into the context of what he's been saying and writing for 15 years it might seem like "leasing domains" is the end goal for his own portfolio and recommendation for others.
When you start reading about more of the lease deals that have been negotiated under Rick’s model, and the startling difference in monthly income earnings possible over parking and self-development…10x, 20x, 30x, 100x and more….many folks are going to think again that leasing domains is the be all and end all, and not see beyond what we’re doing today to discern what we’re putting in place for tomorrow.
We are not saying that leasing domains is the path to billions for “the 500”. Leasing domains is simply what we believe is the model most likely to be accepted in the next few years by the end user…the model that unlocks SOME of the current value of the best domains in the world, while leaving the domain name owner STILL “in the deal” as the companies using their domains grow.
The end goal for Rick Schwartz is what many of you who know him well have heard him call the “40 year plan”. And what has Rick publicly called the very beginning stages of the vehicle that will propel the second half of the 40 year plan? JointVentures.com and what we’re doing in 2013 together. There's no accident he and I chose that generic category-defining domain name home for the online “home” of our business together.
That website will evolve over time but it has one job and that job is to unlock the same benefits we're selling other businesses on for using a premium category .com domain name for their business, as JointVentures.com the domain became JointVentures.com the BUSINESS.
The job is to tell the story of generic domains to mainstream and have them want the ONE domain name that led them to our doorstep so bad they offer to buy what is NOT for sale. THAT will be the moment Rick's vision and mine coincide as top domain owners around the world adopt the phrase
----- >>>>> "Not for sale, lease only!”
If you had the foresight to position yourself with the competitive advantage of generic category-defining .com domain names from one or multiple industries, product and services niches, the vehicle to unlock the true intrinsic value of more than one of them is none of those things listed.
We believe without doubt that big companies desiring to dominate their niche or small companies desiring to “shake up” their lazy industry are BOTH increasingly going to COVET and pay whatever it takes to get their hands on your properties as things unfold in the next few years. Business transactions happen when there is an exchange of value among parties, each of which feels like they got the best possible deal they could for what they want and need at that moment in time.
If you want Candy.com style deals, your job was and is patience.
The job of those who covet your asset for themselves is to convince YOU they are worthy to operate your domain name and build a store on your land while you still own it, and share their profits with you.
How can we each make that happen, together?
Adopt 5 words as your motto for the next 3 years:
“Not for sale, lease only!”
P.S. Whether you’re a signed JointVentures.com client for 2013-4 or not, if you believe in the value of your VERY BEST .com domain name properties, and are as convinced as we are that values are intrinsic and prices will always go UP for the very BEST category-defining .com domain names in your portfolio...go ahead and give it a try.
Say it out loud if you want, it feels damn good.
“Not for sale, lease only!”