2 YEARS of New GTLD Gains, WIPED OUT and still Hemorrhaging!

Evening Folks!

There is no question that the new GTLD's have been a disaster for domainers as well as most registries with too many horrible extensions to list.

After hitting nearly 30 Million total combined registrations a year ago April, the current number registered are the same as June 2016 standing at 22.7 Million. Wiping out nearly 2 years of gains. And there are still 1.25 million upcoming deletes and that is with the success of Google's .App now climbing to #17 with 250,000 registrations in just a few weeks.

8 of the top 10 extensions lost ground yesterday with .Loan leading the way shedding 73,773 domains. The #1 extension .Top added 120 domains and #6 .online registered 2 for the extensions that gained.

.App gained 2750 Yesterday making it once again the top gaining extension vs 550 others! Most of which lost ground.

The other 99 of top 100 had a COMBINED total registrations of 7793. Compared to 125,566 drops for the top 100. That's 16-1 losses over gains!! More than 16 domains DROPPED for every 1 domain registered. That's not growth, THAT STINKS! And if the majority of  top 100 are stinking I can't even describe the bottom 450. Most of which had gained or lost less than a total of 10 each. Most of those with just +/- 0- 3. That's called Dying on the vine!

https://ntldstats.com/tld

Have a GREAT Day!

Rick Schwartz

Old Time Domainers Stand-up, Speak-Out. Our Accomplishments Shall not be Diminished!

Morning Folks!!

We live in an era of flipping domains ASAP and not for the best prices vs the Patience Game that did. TheDomains did a very good post on how the old timers would do today. Many times our accomplishments have been minimized by folks that have come later. Many lash out because they just have not done well in domaining. But got news for ya, 80% of the folks that were domaining in the 1990's and in the early 2000's did not do well either. The story and comments were very interesting. I posted the following comment myself and decided I wanted to memorialize it here with your indulgence and hopefully your comments. A blog post to me is only as good as the thought provoking comments readers leave.

 

Just a few points if I may.

1. There was no aftermarket in 1995 or 1996. I and a literal handful of folks were the entire aftermarket that started in 1996 and 1997.

2. In 1995 very few people were online. Only 10% of businesses were online and many of them with just a holding page.

3. In 1995 not everyone had their own personal computer.

4. The average person had no idea what a domain name was.

5. Most businesses did not know what a domain name was.

6. There were no parking companies to monetize your traffic.

7. Many people did not believe there was such a thing as type in traffic and would refuse to pay even tho they made sales and money.

8. I was working in the blind. I had no technical experience. I had not even learned to cut and paste or FTP. What I had was a keen sense of business and understand that the adult world is consistently first in adopting new technology.

9. It cost $39.95/month to activate EACH domain name

10. Domains cost $100 per pop for 2 years after being totally FREE. I completely missed the FREE. So I got in too late RIGHT??

11. Since I was looking at 20 years before I would see great value, each domain was really $10,000.

12. There were NO TOOLS whatsoever.

13. Many of the folks that were domaining at the time and earlier bought domains that had no value. I had a different focus. They were techies. I was a businessman. I was a salesman. I was a marketing guy. I was a student of business and industry and the history of both.

14. I was a loner. Nobody understood what I was doing. I was just a fool according to them. There was nobody to reinforce what I was doing was not insane and might work. There was no support system.

15. There were no domain blogs. There were no chatrooms other than the one I opened in 2000. RicksBoard. That was the epicenter of a fledging industry.

16. There was no Google, no Facebook, no Twitter.

17. Online banking had just begun.

18. We did not have smart phones.

19. You could not get email on the phone until the Motorola Startac

20. I did not have a CLUE which way things would turn out. I had a hunch that I based on an assumption and took a RISK looking for a big reward. I KNEW it would take years if not decades for this to evolve.

I am sure I missed a few. But the point is, when you get on the merry-go-round of life and business, there is NO STARTING LINE!! Only FOOLS and IDIOTS think that way. If I were to have thought that way after domains were FREE just a few weeks before, I would not be writing this post today. I have no sympathy for those that wallow in self pity and only take shots to excuse their own very visible short-commings.

There are domains of value every single day of the week available. I NEVER EVER buy a domain trying to resell it the next day. As many have mentioned, have some patience! And as far as valuations go, the ONLY valuation that counts is YOURS! YOU are the only one that can pull the trigger on a sale. YOU are the only one that can determine your circumstance. And yeah, I get that you need to pay bills. But you can build a machine that stays WAY ahead of the steamroller if you work smart and not deal with that CIRCUMSTANCE!

There has been some great advice given here by many folks. They KNOW what they are talking about. Don’t argue with them. They are right, you are wrong. You need to rise to their level, they don’t need to come down to yours. We have all been there before as we climbed the ladder and WE know the difference.

Just remember, the smarter and harder you work, the luckier you will get.
“Luck is a residue of Hard Work.” Branch Rickey.
Don’t know who Branch Rickey is? Look him up. History is the #1 part of business. success imho.

Good luck and great fortune to all!

Have a GREAT Day!

Rick Schwartz

My Early Years as a Thief. Confessions of A Complete and Total Thief!

Morning Folks!!

Not always easy to admit things in life. But I stole things for a living early on and to be 100% honest, I still do! I started with an empty basket and a good heart and a strong desire not to dig ditches in 100 degree heat. So I needed an easier path.

I was listening to Ken Langone, who is one of the co-founders of Home Depot, the other day. He said something interesting and I can apply it. "There are a lot of self made people out there. I am not one of them.".

It made me think. Personally, I am a collection of the great people I met along the way. Starts with mother, father, brothers, grandparents, aunt, uncles and cousins. I stole their unwavering character and honesty no matter the situation. Just do the right thing and do it all the time.

In business it started with my jobs and people I met along the way.

They didn't know it at the time, but I went out of my way to steal the best of whatever it was they had going for them.

I learned their strengths and stole them. I learned their weaknesses and avoided them.

I am simply a collection of all those people along the way.

That includes Stella and Emma. They were waitresses at a place in Miami called the "Rascal House."

I learned things from people like Deacon who pumped gas for a living but may have been the happiest person I ever met.

But the biggest boost in life came during 9 month period when I was 19 in which I sold retail bedroom furniture for  a southern California Mattress store.

Dave Thomas, Al Heller, Frank Critelli, Bob Hayden. Those 4 men changed my destiny. What they taught me in life was priceless. Each one a different contribution with a common thread, paid dividends for a lifetime.

I parlayed that and learned from Andy and George in the early 1970's. They taught me good and bad. I saw the good and lived thru the bad. I stole the good and discarded, avoided and was wise to the bad. Then Sam and Carlos who were their mortal enemies in business. When I jumped ship it was game on!

My Pal Richard O from Finger Furniture in Houston. Damn is he smooth! He turned me from a salesman to a "Presenter" and Polished me up. We were known as the "Odd Couple" in the Furniture Industry. He was polished and cool and good! I was the opposite. I would always ask him, "Why the hell are you hanging out with me? It's not good for your career". But together we forged a great business partnership as he became my best customer and I became his best source. I stole more from Richard than perhaps anyone. I stopped selling, starting making presentations and closed everyone from then on with ease.

I called on furniture stores from coast to coast and boarder to boarder. Many owners were immigrants that came with nothing and were living the American Dream. They shared their stories and wisdom and I stole their wisdom and learned from their stories. They lived the peril and were challenged more than words could tell. Whenever I would be depressed or feel sorry for myself, I would simply think of one of their stories and within seconds I would be fixed.

One story I remember is a father and his 2 sons that got on a raft to escape from Cuba back in the 1960's. They were headed for Miami but they washed up in Central America. They literally walked and hitch hiked to Miami with nothing but their ripped shirts on their back. They want on to open a furniture store and today their showrooms are the largest in all of Florida. Their warehouses are measured in acres not square feet. http://www.eldoradofurniture.com

I learned a lot from wives and girlfriends along the way. Never a regret. Always a dividend. Even if some were a bit costly.

So I am a collection of people. A collage of their best and strongest traits that I simply stole. Saw their weak points too. Knew what to avoid. Glued it all together and voila. Here I am. Anything but self made. But what I did was work hard, work smart and achieved. That my friends was what prepared me to recognize domains so early on and act on it. (Thanks Tony Robbins) . I thank them all and in life I was actually able to go back and thank most of them personally. They were the ones that inspired me and I owe them all for my success in life and in domaining. Thank you one and all! Thank you to all the folks I did not mention. There are dozens more and you are ALL part of me since I stole part of you!

Have a GREAT Day!

Rick Schwartz



Fake site on a Fake GTLD Sale? The tale of “No Results Found” at Vacation.Rentals

Morning Folks!!

We have all heard the fanfare about the "Record" sale of Vacation.Rentals. Some in the industry doubt the authenticity of that sale. I have been checking on the site from time to time for the past couple months. Again more fanfare as they got a page 1 ranking. But is that bogus SEO too?

Some companies in the domain space are ethically challenged to put it nicely. Some chronically. Seems there are financial motives for the publicity that helps their sales. Especially when those sales are lagging and even the biggest GTLD fans are starting to question their "Investments". Let's not be naive.

Go to the site, punch in the dates and no matter what place you punch in only one thing happens. I keep getting "NO RESULTS FOUND". Nothing worse than going somewhere and being fooled. Those folks NEVER come back! It's bad business and I think that will just fuel the debate on the authenticity of the sale.

Go ahead, search for any place. Here are Maui results: NONE!

https://www.vacation.rentals/Maui-Hawaii-USA?checkin=06/02/2018&checkout=06/09/2018&guests=1&room_type=&min_price=10&max_price=750&current_refinement=Homes&property_type=&amenities=&beds=0&bathrooms=0&bedrooms=0&limit_distance=400&page=1&instant_book=0&php_date_format=m/d/Y&property_id=

Here are the stories about the sale. 

What do you think?

Real Sale? Fake Sale? Don't Know?

Have a GREAT Day!

Rick Schwartz

Freddy Von Schnauzer Turns 11 Today but it May be his Last Birthday!

Morning Folks!!

Many of you know of or have met Freddy Von Schnauzer when he was the Mascot of TRAFFIC from 2007 until is retirement in 2014. Today is his 11th birthday!! YAY!  But it is very unlikely he will see his 12th. BOO! HISS!!

Last week they found 2 large tumors. He has cancer. He starts radiation on Monday for the next 5 week. Prognosis even with radiation is just months. Maybe less. He is still acting normal and in good spirits. Most would not even see anything wrong. But storm clouds loom.

Freddy has been my best pal ever! He's kinda snarky. Very stubborn at times. A Stud all the time. And is a lover with a heart of gold. He rules the nest. Nobody comes in my home without being greeted by Freddy. He loves new people and drops me like a hot potato! He is always near and he is always involved with the action. His favorite sport is eating. Followed by napping. He likes BIG dogs. Really big dogs. He thinks he is the size of a Great Dane and walks right up and sticks his chest out and goes right in for a kiss and a sniff!

He sleeps on the pillow on the floor by my bedside every night. He wakes up in the wee hours to climb into bed. That's when I get "Cheeky" time. His cheek against mine and some love grunts. Love it! He has his schedule and he has me trained very well. He'll never let you forget what time it is. "Yummy Yummy" is Breakfast at 8:30 and dinner at 3:30. "Turkey Time" at Noon, 5PM and 7PM. A cookie at 2 pm. 3 more after dinner. Lots of kissie kissie's and hugs thru the day. My best feeling is that I have no regrets. As I have said for many years. "Every day is a good day with Freddy".

We had the same color hair back then and we still have the same color hair today. People would comment all the time how much we look alike. But both of us are slightly grayer now. And Freddy gave me the perfect pick up line. It could happen 20 times a day or more if I wanted to use Freddy. A pretty woman would come over and say "Oh how cute"! I would wait a sec, look directly at her with an upset and demanding voice and ask, "What about my dog"? Everyone always laughs! Hope you did too!

So Happy Birthday my little friend. I'll be praying for a miracle and hope I will be joined by many of my friends. What else can I do? To me, EVERYDAY is your birthday buddy!

 

Last Year I had Freddy Immortalized when I commissioned an artist that I had bought another original work from to capture Freddy. It hangs in my living room today and forever.

  

 

Freddy even has his own Million Dollar Bills. I am told any Wells Fargo Bank will cash it! He has his own song too. (Sung to the tune of "He's a Jolly Good Fellow")  For he's a Freddy Von Schnauzer, For he's a Freddy Von Schnauzer, For he's a Freddy Von Schnauzer, that nobody can deny. Yay Freddy!!! :-)

At 9 weeks he was just slightly bigger than my hand. I had to have some "Poopie Protection"

 

At 10 weeks who knew what a big part of my life he would become? I love Freddy Von Schnauzer!

Rick Schwartz

.App is The Fastest Growing New GTLD Extension

Morning Folks!!

Google's .App is the Fastest Growing New GTLD. I have watched the numbers daily and going up against some 600 GTLD competitors, .App is registering more domains than any other. That is with the exception of .ICU. Really?? .ICU (a really crappy extension)  had 24,000 registrations the first day, 450 on the 2nd day but by the 3rd day had just 8!!!! Not a single registration at Godaddy. .App about to be #18 and may be headed for a top 10 spot.

There is interest in .App. It's the first end user domain extension I have seen with elements that I deem tried and true. The others are all fails but that does not guarantee a .App win. Matter of fact we only have 1 new GTLD that has over 2 million registrations. .Top at 2.4MM. But don't get too excited. It was DOUBLE that amount on January 1, 2017. https://ntldstats.com/tld/top

7 YEARS of writing about new GTD's. ALL ANGLES. ALL VIEWPOINTS. But folks want to cherry pick. Here's a cherry for them. I have said that when a winning extension comes to market you will know it. I have said there may be room for 3 winners out of 1000 dead horses left on the track because that's what happens during a stampede. And sorry, one horse still running WILL NOT and NEVER WILL help the other horses laying lifeless on the track. The stinkers! All they do is rot and smell.

.App is the ONLY new GTLD so far that has demonstrated and exhibited ANY characteristics of an extension that can survive and thrive. There is demand. There are end users. It's 1 syllable that is pronounable and means something. It's backed by a GIANT that gives it "street cred" and they did not bastardize or cheapen their own extension by whoring themselves out.

Need, Want, Desire. STUDY the numbers. Dig DEEP. They tell a story. They show patterns. They show single fools registering tens of thousands of domains in a single day. They also show how many bogus registrations there are by closely held companies of the registries. Actually, it does not show that, but you can see and figure it out if you study the numbers. Also look closely at the registrations by registrar. NO Godaddy, no chance! Learn how to navigate and study this site. I do it almost every single day. DIG DEEP! Click and learn. https://ntldstats.com/tld

.App is total speculation. However the other 600 new GTLD's have been a waste of time, money and effort! They did not pass the simplest of tests. They were fools gold. They have proved to be fools gold. The registries made money. The money that formerly belonged to domain speculators that speculated on worthless garbage. All they have left are BILLS!

And when I studied DNJournal sales chart last night for the yearly top sales. Take a look at the GTLD section near the bottom. Of the top 100 sales of this year, 55 of the sales were .Net and .Org. 7 more were .biz or .info. Most of the GTLD sales were directly from the registry. What's missing are sales by domainers! GET A CLUEhttp://www.dnjournal.com/ytd-sales-charts.htm

One need, One want, One desire and ONE PROJECT AT A TIME. That my friends is the future of buying and selling domains and that future started several years ago. The great "Domain Rush"of the 21st Century is OVER! The greatest technological expansion in history is behind us for now. Every business that IS a business has their domain. That was not true at the start of this century. Now we just have startups and upgrades. The new world order.

Have a GREAT Day!

Rick Schwartz

The Rise and Fall of the EU Clusterf*ck Known as GDPR. My Take!

Morning Folks!!

Directnic has a toggle switch to make your whois info public or not. Many other registrars are doing the same thing or figuring other ways to avoid this mess called GDPR and make whois available.

I am sure in a few weeks there will be many workarounds on the entire GDPR rendering it totally meaningless and useless. And some are just totally ignoring or rejecting it in total.

So far the only ones it will really hurt are Europeans as they find themselves blocked from sites akin to 3rd world countries. lol As a protest more and more may start to block rather then comply with this silly and abusive GDPR garbage.

The GDPR is a visible Clusterf*ck for the entire world to see and it will collapse all by itself. Congrats EU! It also illustrates why the EU is being rejected by so many and the backlash has been so strong. The over reach is stunning and should be a wake up call to all. The sovereignty of the Internet is under attack! My take:Tthe Internet will survive but the GDPR in its current form will not!

Have a GREAT Day!

Rick Schwartz

Google’s .App Now a Top 20 GTLD in just DAYS!

Morning Folks!!

Google's .App Now a Top 20 GTLD in just DAYS!
Without giving them away for a penny or stuffing it into accounts for free, Google's new .App GTLD extension is now a Top 20 GTLD. Sitting at #19 and on the heels of #18. With the bleeding that  14 of 18 in front of them, I expect .App to continue to rise and may eventually be a top 10 GTLD extension.

That's pretty impressive after watching HUNDREDS and HUNDREDS and HUNDREDS of others struggle for relevance and survival. Many now simply dying on the vine. Not .App. It has life and some meaning and it has Google behind it that gives it a pedigree and legitimacy.

Google took in millions on early access and general registrations are $15-$20 annually. Premium names come with a higher price tag.

Will it be successful? I have no idea? Will companies use and adapt? I have no idea. But they might. It may be a viable extension. Time will tell. But like anything else, it's a gamble. You place a bet. I grabbed a few. Did not even know about .App until the week it was released. But there were some elements I liked and I decided it may be a decent play.

What are the elements I like.

1. 3 letter extension

2. An extension that is a word


3. I believe people can make their fortunes just on a great app

4. It is an end user play and worldwide market

5. There is a demand

It's a long shot even with those elements. But compared to the crap that is already out there, I like it the best. It's a definite maybe. lol

And here is a tip for you. If Godaddy is not the #1 registrar on any GTLD, I give it much less chance of relevance, survival and values that MAY increase. When I see some registrars, I know there are either many bogus registrations, closely held regs or penny crap. Pretty easy to spot. Here are the top 10 new GTLD's and the numbers for each registrar. Pretty stunning if you follow what I say and apply it.











I always said when a winner came out it would be recognizable. Regardless of the outcome, making it into the top 20 in just a few days while so many others are simply dithering and going nowhere is impressive and somewhat remarkable.

I still believe that when .Web hits, it will break the 1 million reg mark within the same time frame. Demand will be there. Whether it works, we won't know for a number of years. But as a number of years have passed, we KNOW what doesn't work! Which is your favorite GTLD Flop? Did any GTLD surprise you?


Have a GREAT Day!

Rick Schwartz

5th Anniversary of The Procter & Gamble Memorial Day Massacre

Morning Folks!!

Reverse Domain Name Hijacking (RDNH) may not have LEGAL consequences but it does have other consequences!

5 Memorial Days ago back in 2013 something pretty memorable happened. Let's revisit the Procter & Gamble Memorial Day Massacre in which the entire upper echelon of P&G were FIRED!

The CEO, Mr.McDonald, steps down "effective immediately" at the beginning of Memorial Day weekend on May 23rd.  "Robert McDonald's four-year struggle to adapt Procter & Gamble Co. to a new world of more frugal consumers and tougher global competition has come to an abrupt end."

My thoughts at the time:

http://www.ricksblog.com/2013/06/proctr-gambles-biggest-management-shakeup-in-100-years/#.WwqDwS-ZN0t

My open letter to P&G about being found GUILTY of RDNH. And I ALWAYS spell it out for SEARCH! REVERSE DOMAIN NAME HIJACKER! P&G found GUILTY by an esteemed worldwide panel of the World Intellectual Property Organization. P&G GOT SPANKED BIG TIME! NOT BY ME, BUT BY THE PANEL. OUR JOB IS TO CIRCULATE THE EVIDENCE! Our job is to remind folks.

http://www.ricksblog.com/2013/03/procter-and-gamble-found-guilty-of-reverse-domain-hijacking-an-open-letter-to-ceo-mcdonald/#.WwvVZy-ZN0s

So Why were they all fired? We may never know. Then again it is my belief that the Swash.com Reverse Domain Name Hijacking was the very last straw. For a measly $30,000 P&G and their management team were able to flush a 100 year old brand right down the toilet. As I said then, "It's a stain even Clorox can't get out." They deserved to be fired!

Since there are no penalties, it is up to us to remind the world of these attempted thefts and let them be the final judge. P&G stock back then was trading at $77/share. Now, after the greatest run up in stock exchange in history from 15,000 to 25,000, they are trading at $5/share less. Ooops!

See this decision is indicative of other bad decisions they make and how it has hurt their brand and their business. The company was founded by William Procter and James Gamble in 1837. Probably not the way they would have handled things. Management let them down and it is unforgivable. I am sure most people could understand a $186 BILLION company trying to screw someone for $30k. Right?

And props to their legal team for such a job well done. Not one of you FOOLS warned them the peril they were putting themselves in? I bet your billing was more than $30k Keating Muething & Klekamp PLL, United States of America. They got to pay people to be STUPID!?

John Berryhill a famed attorney in the doman space mopped the floor with these fools! And they deserved it. I have read many decisions on Reverse Domain Name Hijacking. FEW if ANY are quite like this judgement. P&G and their IDIOT LAWYERS got spanked! They hired a law firm to STEAL for them and the Law Firm Keating Muething & Klekamp PLL, United States of America either lacked integrity or don't have any business in this arena. Maybe BOTH!

So Happy Memorial Day to all of you. This stain follows Procter and Gamble and Keating Muething & Klekamp PLL, http://www.kmklaw.com FOREVER!

Guess who owns the name Swash.com today? It's even in Wikipedia!
https://en.wikipedia.org/wiki/Swash_(brand)

This Privacy Statement describes how Go Unlimited LLC, a joint venture between Whirlpool Corporation (“Whirlpool”) and The Procter & Gamble Company (“P&G”) (Whirlpool and P&G, collectively, the “Affiliates”) will collect, use and disclose your Personal Information (as defined below) and applies to customers in the United States. Swash is a brand of Go Unlimited LLC and, in this Privacy Statement, “Go Unlimited, LLC” and “Swash” will be used interchangeably.

And instead of paying $30k, they have paid an invisible price that could be many many millions regardless of the price actually paid for the name just a few days after the decision.

Based on reporting by Marchex in which they sold 50 domain names with an average price of around $27,000 during Q1 of 2013, I would imagine that the selling price might have been only $50k-$100k. Marchex left at least $400,000 on the table. But $30,000 was way too cheap to begin with and P&G and their idiot hijacking lawyers were to busy being bullies to know or understand that!

https://www.thedomains.com/2013/04/29/marchexs-archeo-sells-1-4m-in-domains-in-4th-q-2012/

And when you do a Google search for these Reverse Domain Name Hijackers like Frands Jepsen, who tried to Hijack my very own Queen.com, look at the Google results you get! The Internet is written in INK fellas!

Frands Jepsen Convicted Domain Name Hijacker of Queen.com 

 

Márcio Mello Chaves Convicted Domain Name Hijacker of SaveMe.com

 

Bob McDonald CEO Procter & Gamble Convicted Domain Name Hijacker of Swash.com

http://www.HallofShame.com

We all have a JOB and a DUTY to continuously circulate these stories, not forget about them and remind these people and companies along with their lawyers and their customers about their wrongdoings. To my knowledge, no CONVICTED REVERSE DOMAIN NAME HIJACKER has ever made a public apology! And for those that continuously put down efforts to do this because there are no laws and likely never will be, YOU may as well be part of the problem! SAVE IT!

Have a GREAT Day Fellas!!

Rick Schwartz

The Good Domain Names are Gone! So is all the Land and Every Street Address! So What?!

Morning Folks!!

When you and I were born all the land was gone. Somebody owned every parcel every acre every nook and cranny. The Government owned the rest. Used or not it was owned. 

I remember as a young boy of 5 or so standing on the corner near my house and wondering how I would be able to get something everyone already owned? To a kid, that was a scary thing.

Maybe you can relate? That feeling did not go away until I finally owned my first home when I was in my mid 30's. It was a struggle to get there. But was one of the most satisfying days of my life walking in that front door for the first time. 

So, to me, domains are just real estate. Some domains are commercial real estate. Some are recreational real estate, some are income producing real estate, some are residential or even social real estate. A domain represents that piece of land but the access to that land is not from the immediate area, but the entire world. It has much greater value as I see things. The single domain name is the key to empires. Just think these companies worth hundreds of billions of dollars and approaching Trillion Dollar Valuations, mostly work out of ONE .com address.

The beauty of a great domain name is no matter how big you get, you can still use your original domain and be able to build something bigger and grander and taller than 100 Empire State Buildings! Than 1000 Empire State Buildings. THAT is the power of a domain name. A single domain name with a brilliant and profitable idea. There is no limit! 

I'd venture to say that Amazon.com or Facebook.com or instagram.com are worth more than the Empire Stat building. Matter of fact dozens of Empire State Buildings. Maybe 1000's. Who woulda thunk it? So, in my mind and the way I think, domains have tremendous value yet to be discovered by Big business and those small businesses that want to be big. The door is open to all. The ONLY limit is our ideas. 

When I was a kid I remember the hub-bub when the Empire State Building sold for a whopping and unbelievable $65 Million. But they bought the building. NOT THE LAND! 

"1961: August 23, Lawrence A. Wien, Peter L. Malkin, and Harry B. Helmsley buy the building for $65 million. The price, which does not include the land, is the highest ever paid for a single building." http://www.esbnyc.com/explore/historical-timeline 

No Land. The Domain is the land. How did that happen? Well you have to rewind to 1951 before we rewind again:

1951: The John J. Raskob estate sells the building for $34 million to a syndicate including Roger I. Stevens and the Chicago Crown family who immediately sell the building to Prudential Insurance Company of America for $17 million, which then enters into a long-term ground lease with the Stevens syndicate. http://www.esbnyc.com/explore/historical-timeline

Now the original parcel of land was bought for $2600 in 1799. But you can't look at how much value 200 years later. They are all dead 5x over. So I always took that into account with domain names and why they will outlive each and every one of us. The good news is the Internet has accelerated progress. However progress takes breaks every now and then. So you need to know the difference of a life cycle of something and something in hibernation and taking a break. Domains are still at the start of their life cycle. It's basically a teenager with little direction and lots of pent up energy. Maturity is coming and with maturity comes a deeper and better understanding. The Empire state building started as a farm. 

If you are a domainer and you are not looking for real world comparisons, historical comparisons, then you might be lost in the woods. There are EXACT, PERFECTLY EXACT PARALLELS. Once you connect this parallels, you make a spark. Once you make a spark you have a source of energy. Once you have a source of energy, you have a way to make money

This is EXACTLY what I said in my previous post.

"When a person learns where East really is he/she can then figure out where West is. Where North is. Where South is. Where Northeast is. Where Southwest is and so on. From that ONE single answer, you get 100% of the info. Accurate info. It's a choice! You may not be able to control everything or be successful at everything but by understanding our own building blocks, we dramatically increase our chances."

Own a great domain name and you own a piece of Times Square AND the Empire State Building. And the single most incredible part. The revolving front door that you use to enter the Empire State building form 34th street, has a powerful new mechanism in that a domains revolving door enters from the entire universe. 

Own something that means nothing to nobody and you have genuine legendary Florida Swamp Land. 80%+++ of the industry owns swampland by their own financial admissions! I have seen portfolios of 1000 parcels of pure swampland. It's the norm NOT the exception. Sad but true!. 

What gives a gas station value is TRAFFIC. What gives the Empire State Building value was traffic. If no cars pass the station goes out of business. If that were not true, they would build gas stations and skyscrapers in the woods 1000 miles from civilization. What gives anything value is TRAFFIC. There is no traffic in the swamp nor is there the possibility of getting any.

You can't buy the Empire State Building for $2600 again. Or $65 Million, or even $1 Billion. Today the Empire State Building is a public stock that is traded and has a value in excess of $2 Billion. A GREAT address, a great property, a great location will always have rising values while swampland languishes at worthless now and forever. The raw land that a great domain name represents is always of value and capable of building a skyscraper! In the swamp. you can't even pitch a tent! When you KNOW the difference, you will have successfully calibrated your compass and see things in an entirely new light and a new "Pattern" will have emerged! 

Have a GREAT Day!

Rick Schwartz