One of my favorite lines I use when people press me for answers I don’t know is “It will reveal itself.” Which to means be patient and as things unfold, the answers will reveal themselves. So today we have the “Big Reveal”.
I want to wish all applicants good luck in their journey of new gTLD’s. When I speak out I speak out through the eyes of an end user and as a domain name investor. I have dabbled in many extensions other than .com and I guess that is why I am so opinionated. When you have excess dollars you are always looking where you can put those dollars and maybe hit big. It is not often there is even that type of opportunity even in a world full of opportunity.
High stakes poker is what we are about to see. Some in it only for the game itself. They may be the smartest ones. In and out before it begins. But then again many will really want their new gTLD and may not have enough money to secure it. That is where we as domainers may have an opportunity to fund one of those.
I have heard dozens and dozens of new extensions. But none have really lit my fire yet. I define exciting as need, want and desire from an end user and right now I don’t see that demand. So it has to be created. That may or may not happen and we are going to have a lot of barkers out there. It is going to be a carnival. T.R.A.F.F.I.C. won't have enough booths for all of them! (But we will expand to accomodate)
My position is clear. But as I do each day when new info comes in, I reconsider and see if anything changes. Today will be interesting as we go through the lists to see if any or how many may meet the threshold of interest. I am hoping that something changes my mind.
I will pay more attention to domainer plays than those of others because I think domainers have a leg up into what might work. The 1 in 1000 that changes everything. Is it out there? I DON’T KNOW. I don’t think so. Based on history probably not, but we will see and an open mind is key to any success in business.
I think the race will soon be on and elbows will be flying. Is this the NBA? Could it get nasty? Intense? It may. Stay tuned. In the next 1-2 years we are going to see a barrage of advertising and positioning and collapse. We are about to witness a free for all the likes of which we have never seen before and it won’t be up to domainers if these new extensions can find a big enough audience to be effective and meaningful and will it take years or decades to accomplish.
All the new extensions just prop up .com to an even more powerful position in the world. Expansion never hurt Times Square! Sometimes standing on the sidelines at the start of something is a good strategy. May 18th for example. Facebook.
Have a GREAT Day!