Rick’s University of Domain Names. FREE 90 Day Course!

Morning Folks!!

Would you like to get a 'Rick Schwartz Degree' in domain names? Want to know what I know? Want to find all the hidden secrets? Want to be in all the secret clubs?

I have a formula that will make almost any willing mind a domain graduate. If I got online today I would be confused as hell. Which way to turn? What to do? Which voices to listen to? I don't have all the answers. But I sure as hell have some of them.

So I have come up with a simple 90 day course that will turn a taxi cab driver into a domainer. So domainers should do even better!

If you are making more than $100k a year in domains you don't have to read this. But I think even you folks would turn what I say into 2X as much as you earn today.

So here is the program. In the last 4.5 years I have made about 650 total blog posts. If you eliminate the posts about T..R.A.F.F.I.C. you would be down to about 500. The program is easy and you can start today. Go to the archives and pull up April 2007. Read those posts. Then go to May 2007 and June 2007 and if you just read 5 or 6 posts per day, you will be fluent in domaining in 90 days. It's all there. Not just me, others leave important comments as well.

There it is, 90 days and you will have all your questions answered and answered accurately. Discard what you already know and grab some of the missing pieces.

Here is your first lesson. A link to my posts of April 2007.

When you are done, go read Mike Berkens blog. Go read Frank Schilling's Blog posts. Keep up with the news with Ron Jackson. See what new project Elliot is working on. I mean if computers were what you were interested in you would want to get Steve Jobs or Bill Gates. Please don't ask me where to find these things. Lazy STOPS here!

But even the Lazy can find the 'Cliff Notes' RIGHT HERE!

Have a GREAT Day!

Rick Schwartz

The Book of Morons, Trolls, Shills and Blah, Blah, Blah! As Only Rick Can Tell it!

Morning Folks!!

Grab a cup of coffee, this may take a few minutes.

Wouldn't be great if we all got along? Based on the past, that is unlikely to happen so let's admit it and then define it and then deal with it. Keep reading. I will do all three.

As time goes on, more and more LEGITIMATE and SMART domain investors and others in the business, see the BS of the Peanut Gallery. But sometimes the gallery deserves an answer. Sometimes, however, they deserve what they get when the truth is revealed.

Guess which type of post this one is? Are we having fun yet? Did you grap that coffee? Now grab a napkin for the times you may spit up laughing and agreeing or even if you are getting mad as hell and screaming at your screen, you will still need that napkin.

I have been criticized, damned and harangued and sometimes even worse, for everything that we create and accomplish at T.R.A.F.F.I.C. Every change that we make is accompanied by a chorus of complainers. Every decision we make. Anytime you just mention the words, T.R.A.F.F.I.C., or Rick Schwartz, you know that the morons won't be far behind spewing the garbage and hate of the day. I learned how to handle these folks from guys like Jeter and Jobs. So let's cut the cord.

You know who they are, because it is almost always the same naysayers and guys with pseudonyms and aliases to protect their identity. Why don't the 'Ghosts' post under their real names? Because deep down inside, they know they are Morons just trying to stir the pot and adding something nasty to the stew. The more they fail the more moronic they get. Their worst offense is that they drown out legitimate discussion on each and every issue. They slow progress.

Nearly 100% of the complainers have one thing in common. They have never gone to T.R.A.F.F.I.C. to begin with or they have an agenda. They are not the professionals in the Domain Industry, our customers. We would like SOME of them to be, but not most. So let’s review what they complain about and why they are irrelevant.

Some are upset because they don’t go to the show and we have eliminated online bidding. But that’s too bad. We have a well-thought-out reason to do away with online bidding that I have articulated during the year. We still have phones, so if you are LEGITIMATE, you can still bid. So what is the takeaway? In my little pea brain, I believe that SOME of those who complain could easily be the ones who abuse the system the most.

Let me illustrate how silly the complaint is since there is still a way to bid that just makes sure you are LEGITIMATE. I would liken this to folks complaining about us not using a calculator to add up all the sales and using the old fashioned method of simple addition. That is a threat?? No, that just screws up scammers. That puts them out of business as far as T.R.A.F.F.I.C. is concerned. Anyone who is LEGITIMATE and really wants a domain name in the Auction, will find a way to locate one of those old fashioned phones.

Now what makes it laughable, is that these are the same folks who complain that we have crappy domains in the auction. But If the names are so crappy, why would they be concerned about no online bidding?? If the names are so crappy why would they be investing so much time in trying to discredit T.R.A.F.F.I.C.? Because that puts them out of business as far as T.R.A.F.F.I.C. is concerned. And as I stated in THIS POST, until folks have confidence and trust they won't be able to take the auction seriously. What we are doing is designed to accomplish that goal.

Interestingly enough, not a single seller has an issue with the way we are conducting the auction. In fact, most agree with it and are happy about it. The others are open minded enough to try something new because they already know what 'broken' looks like.

I would suggest that a STRONG T.R.A.F.F.I.C. auction could be a threat to many companies and many folks. It shouldn’t be, but some folks see everything as a threat. T.R.A.F.F.I.C. is also rewriting the rules for live auctions that others will eventually be forced to follow if they want to have credibility and be taken seriously going forward.

I'm certain that I don’t have to remind everyone of the colossal glitches that have happened that have delayed and cancelled live auctions after months of promotion. Whether they were technical or maybe there were just no bidders, I guess we will never know.

But one thing is for sure; eliminating the bidding on the internet solves one problem and having 300+ of the top domainers in the world present at the live auction, solves the other. Either way it was bad not only for them, but for all of us. We are all connected.

Teams of tech's could not fix the online problems and all the selling in the world won't make an overpriced domain look attractive.

Some folks believe that if my side of the boat sinks, their side stays afloat and they will have a better life and greater success. I would love for every domain auction venue to do GREAT! To set RECORDS! To get HEADLINES about their premiere sales. That is good for all of us. By the same token, when things don't go well, that hurts all of us. Nobody intentionally fails or has something go wrong. So we should all applaud the effort.

Now let’s address the quality of the domains in the auction. This is going to be my favorite part.

Many thanks to all the Pigeon Shit Farmers giving ME advice on picking good domain names. MY reputation is on the line. All I can do is pick the VERY BEST domains available on the market at the time of the show. Once I PROVE what I MUST prove here, then it will get a little easier in the future. But I can tell you one thing for sure. The 115 domains in THIS auction are better than 99% of the Naysayers' ENTIRE COLLECTIVE portfolios by a wide margin. A guy that gets into the business TODAY, can buy every domain in the auction and be in better shape than most of them. That’s the truth.

Lastly….the ONLY FOLKS I am accountable to are the Buyers, Sellers and Attendees. PERIOD! THOSE FOLKS AND ONLY THOSE FOLKS! And guess what? Not a single one of them has had anything negative to say. Not a one!! Want to know why?? Not because they necessarily agree with me. That ain't it. It's because they know that I am trying to do something very big. They know that I am fighting against the norm. They know the “Norm” is broken. They know that there are shill bidders driving up prices. They know some have been caught and many more are still in operation. They know there is so much abuse that they know they think twice and more before they bid. They know whatever is going on a lot of feathers are being ruffled and we are doing the ruffling.

They also know (or hope) that I might fail. But that's not likely! We all know that it may or may not work. And if not, I'll just keep fixing it and tweaking it until we get it right. They root against everything that I do, and I love cramming it up their collective asses when I achieve my goal in the face of their negativity that I use for FUEL. Not that I need any more fuel or the desire to put up with needless shit from morons and trolls that sit in the bleachers but have yet to step on the playing field.

It’s in the collective best interest of the entire industry and our futures that we have a good auction. I have done what I can to insure that this will be the outcome. We have 25 domains at NO Reserve. We have 25 more domains under priced. We have 12 domains from .xxx that will be exciting as hell to watch develop. So, I will say with a fair amount of certainty that you will see a minimum of 40%-50% of the domains sold on Tuesday, October 18th.

Lastly, let me thank the sellers personally for having confidence in me and what I am trying to do. You guys have set the price. Many of you have paid for a Guaranteed Placement because you were sick of being told “No” or it was too much money or whatever. YOU took control and I believe the market will reward you. You are actively courting end users and sending out Press Releases. You understand that I can't do it alone. Your reward is that you take control and then you get a second reward by paying a substantially lower commission fee.

This is the reason why this will be so successful. I can give a date and time certain with a credible and qualified audience at a credible venue with tight controls and as much transparency as any live auction has had.

This is what I can promise. This will be the single most exciting live domain auction that you have seen. I have sat in the audience for each and every live auction. I know why folks fall asleep; why they leave early; why they don’t pay attention. Wthin the first few minutes EVERY person in that room is going to know, understand and watch something unfold that they are going to love. And to show you how much confidence I have in the outcome, the next session following the auction is “Meeting of the Chiefs” and the #1 subject will be the auction, the results, the good, the bad, the ugly.

So I ask you to reserve your judgment for another week. That is the only difference between “Fair Minded People” and “Agenda driven people” and their know-nothing followers. That's the 1 over 2 in this equation. Fair minded people vs. all the bullshit. I am the one at the plate and if I strike out, we all strike out. If I hit a home run, we all hit a home run.

That's all I have to say on the subject until 2PM Tuesday October 18th. I am asking you to root for OUR COLLECTIVE SUCCESS! Those who root against us can only be Morons, Trolls and Blah, Blah, Blah! The rest of the industry should note who they are. They add nothing to the industry. They perpetuate the negative stereotype of domainers as cybersquatters and those who yell the loudest are most often anonymous and if THEY were held up to public scrutiny like they try to do me, they would not last the day before becoming 'Personna non Gratta' to most of you who read this.

And when the curtain of anonymity comes off of them, they blame me. That's coming soon. Exposed! Tail between the Legs, take a hike. I don't mince words or play games. Life is too short for those who waste your time and energy.

I just do what I say. I do what I promise. Sometimes it works out, sometimes it does not. All I know is I have done my very best to make this work. The rest is up to the market and as you know, I do trust the market. Good luck to all the buyers, sellers and bidders!

Have a GREAT Day!
Rick Schwartz


Something for Everyone. T.R.A.F.F.I.C. Auction Has All Price Points and Variety

Morning Folks!!

Well the domain line up is all set at T.R.A.F.F.I.C. Domains from $1 to $3MM and there are domains at nearly every price level and every wallet. My job is not to sit and tell you why you should bid on a particular domain. That is not my style. That is your job. My job is to give you something to think about. To tell you this is a single chance at a unique asset. Many registered a VERY long time ago and some much more recently.

I listed each domain as they were accepted. Sometimes that is like watching sausage being made. A number of factors have to happen to have a successful auction. The most important is having a domain that multiple people will walk into the auction ready to bid on because it is a bargain. That is true from 'No Reserve' to even domains at $800,000 and everything higher and lower. So agressively priced reserves have the best chance of exceeding their reserve. Plus it sets a market. It sets a floor. It's just attractive and it attracts bidders.

So the reason the TRAFFIC auction will be great is because it was built from the ground up with that always in the back of my mind. That was my base test for selection.

There are lots of opinions one way or another on the auction. I am confident that we have the right balance and that is only being backed up By Mike Berken's poll in which folks were asked: 'Which Domain(s) will sell at the TRAFFIC Auction? As of this writing with only 57 voters so far, all but 5 domains have been selected to sell at T.R.A.F.F.I.C.. So I think that demonstrates just how fluid this auction is because there are domains in there that many would LOVE to own and add to their portfolios.

When selecting I had to look at it through many different sets of eyes in order for this to come out the way I wanted it to come out. So there is a wide variety of domains, extensions and price points. Plus some 25 domains with no reserve whatsoever! Domainers that trust the market to get a fair price.

Below is the entire list and order of the auction. in Just SIX days, you will see the most exciting auction the industry has seen in years. Exciting, fun, and a boatload of sales!

Congratulations and Good Luck to all buyers, sellers and bidders! A special thanks for those that listed their domains because they believe in what we are trying to do and want to help us accomplish it! I believe about 50% of you will hit paydirt and the rest will at least get some idea of what the market deems as the value among the top domainers in the world as we start bidding at either $1, $100 or $1000 depending on the value of the domain. The bidding increments are already preset until the last few bids on each and every domain. We won't insult you by asking for a $500,000 opening bid on a domain that can't even fetch $50,000. We will start it at $1000 and together we will see where the MARKET takes it.

Rick Schwartz

View the live auction RIGHT HERE!

Lot #

1 LNX.com Reserve under $25,000
2. CamQuarter.com Reserve under $10,000
3. Campaigning.com NO RESERVE
4. BirthDisorder.com NO RESERVE
5. FortLauderdale.org Reserve under $50,000
6. Rice.TV Reserve under $5000
7. Emril.com NO RESERVE
8. ThermalScanners.com Reserve under $5,000
9. PitShop.com Reserve under $10,000
10. TrainingSession.com Reserve under $10,000
11. Rapper.tv & Rappers.tv Reserve under $10,000
12. TennisPlayer.com Reserve under $25,000
13. Touchdown.co Reserve under $1500
14. HardDrives.co Reserve under $1500
15. Sub.co Reserve under $10,000
16. Tie.com Reserve under $200,000
17. Keyholders.com Reserve under $10,000
18. CashBusiness.com Reserve under $30,000
19. OpticalCare.com Reserve under $50,000
20. Assumptions.com Reserve under $10,000
22. Her.co Reserve under $10,000
23. Philadelphia.org Reserve under $10,000
24. AutomaticPayments.com NO RESERVE
25. Juicy.XXX Reserve under $15,000
26. Porn.org Reserve under $650,000
27. iConsumers.com NO RESERVE
28. RedeemCoupons.com Reserve under $50,000
29. iLocations.com NO RESERVE
30. Shopline.com Reserve under $50,000
31. FamiliesOnline.com and FamiliesOnline.mobi Reserve under $85,000
32. Trading.TV Reserve under $12,500
33. BodySprays.com NO RESERVE
34. FloridaBeaches.com;FLBeaches.com;FLABeaches.com Reserve under $100,000
35. RedeemingCoupons.com Reserve under $10,000
36. Chatroom.XXX Reserve under $15,000
37. iCabin.com NO RESERVE
38. iCamps.com NO RESERVE
39. Hotties.XXX Reserve under $15,000
40. Bashful.com Reserve under $20,000
41. ForSale.mobi NO RESERVE
42. Prompter.com Reserve under $20,000
43. NoCreditLoan.com Reserve under $20,000
44. CertifiedUsedCars.com Reserve under $50,000
45. GoldDomains.com and GoldDomain.org. NO RESERVE
46. Reserved For a Category Killer Domain Name Reserve Under $750,000
47. BusinessAdministration.com/.net/.co Reserve under $100,000
48. Singles.XXX Reserve under $80,000
49. Protecting.me Reserve under $7500
50. VinylAlbums.com NO RESERVE
51. MP3PlayerAccessories.com Reserve under $40,000
52. LaborCloud.com/LabourCloud.com Reserve under $10,000
53. Personals.XXX Reserve under $50,000
54. WineImports.com/WineExports.com/ImportedWines.com
*Package Reserve under $50,000
55. Blondes.XXX Reserve under $50,000
56. OUI.TV Reserve under $5000
57. MarketingWebinar.com NO RESERVE
58. USAflights.com Reserve under $15,000
59. OrlandoTravel.com Reserve under $25,000
60. StreamingBids.com Reserve under $10,000
61. Power.com Reserve $3MM
62. FreePreviews.tv Reserve under $5000
63. Party.XXX Reserve under $60,000
64. Emoticon.co Reserve under $3,000
65. goldjewelry.co NO RESERVE
66. England.tv Reserve under $125,000
67. MedicalPolicy.com Reserve under $30,000
68. OnlineRealty.com Reserve under $25,000
69. Sex.co Reserve under ???,000
70. Amigo.me Reserve under $3500
71. Virtual.XXX Reserve under $15,000
72. CoinSet.com NO RESERVE
73. Makeovers.tv Reserve under $30,000
74. Optical.com Reserve under $350,000
75. Reportnews.com/Reportnews.net/Reportnews.org/
Newstips.tv Reserve under $75,000
76. WorldTradeCenters.com Reserve under $25,000
77. Movies.xxx Reserve under $500,000
78. FunnyCrap.com NO RESERVE
79. BeverlyHillsShowroom.com Reserve under $5,000
80. Approvals.co Reserve under $3,000
81. Cloudfield.com Reserve under $5000
82. Slangster.com Reserve under $5,000
83. LooseBeads.com Reserve under $10,000
84. FreshVegetables.com Reserve under $10,000
85. OceanProperty.com Reserve under $10,000
86. Verification.com and .net Reserve REDUCED under $275,000
87. TutoringService.com Reserve under $30,000
88. Mosques.com Reserve under $50,000
89. Duchang.co (chinese for 'casino') NO RESERVE
90. iPerformer.com NO RESERVE
91. M4A.com Reserve under $10,000
92. DomainSuccess.com, GrandNames.com, EarthChamps.com Reserve under $10,000
93. SexyNudes.com NO RESERVE
94. StarBonds.com Reserve under $5000
95. Proposition.com Reserve under $35,000
96. iSinger.com NO RESERVE
97. Orgy.XXX Reserve under $50,000
98. Wet.TV Reserve under $6000
99. Organic.info Reserve under $10,000
100. BeautifulNudes.com NO RESERVE
101. MovieTheater.com and MovieTheatre.com Reserve under $70,000
102. Adult Portfolio includes: sexparty.com/sexparty.net /jerkoff.com
nudesexgames.com/nudewallpaper.com/ebonyhookers.com, ebonyphotos.com/ebonywoman.com/bizzaresex.com/best-porn.com
asianlesbian.com/asianphonesex.com/prostitutesonline.com Reserve $100,000
103. iWage.com NO RESERVE
104. Evaluated.com Reserve under $30,000
105. iWet.com NO RESERVE
106. Siesta.com Reserve under $35,000
107. Men.Mobi NO RESERVE
108. Bidet.com Reserve under $250,000
109. Insulation.com Reserve under $800,000
110. 689.com and 002.com Reserve under $20,000
111. Socials.com Reserve under $100,000
112. Stars.XXX Reserve under $100,000
113. GreatBritain.TV NO RESERVE
114. Tumors.com Reserve under $50,000
115. Avatars.com Reserve under $200,000
116. MexicoCity.com Reserve under $800,000
117. Prague.com Reserve under $800,000
118. SailBoats.com and MotorBoats.com Reserve $1.5MM
119. Cheese.com Reserve $1MM
120. TBA

View the live auction RIGHT HERE!


If you are not Making Money in Domaining YOU are doing Something Wrong. Very Wrong

Morning Folks!!

I look at Domaining and see so many ways to make BIG money that it strikes me when those, some of them good friends, are making NO money. First you have to come to the reality you are making no money. Then, as I have stated for years, then you just must STOP. If you are going the wrong way, why would you want to get FURTHER from the goal not closer? So stopping is the first thing you MUST do. There are no other ways. That is why you are frustrated. You have tried everything but the #1 thing. STOP. Stop. Take a weekend off.

I hear ya, you can’t afford to. I am telling you that you can’t afford not to. Go back to the base of the mountain. Look at it via fresh eyes. Look at it in a new way. Some of you have been doing this for many years now and that means you know more than you did when you tried the first time.

Go back to the base of the mountain. Go 1 mile away. Look at the big picture. You don’t need money in domaining to make money. You just need know how and that part you already have.

There are many paths at the base of the mountain. There is no path where you are at. Start again!! When you get to the base, you are way ahead of the others there. Just choose your path. Not the same one you were just on. Go to the other side of the mountain and start there. Do the opposite of what you did the first time.

Stop delaying. Pick your best domains, get rid of all the other crap and hit that mountain with a lighter load. The opportunities are there. They are everywhere. But you need to be on the right path to begin with to see those things. Look, I don't have to prove shit. I see what I see and I am giving you the best advice I can so that hopefully you can get a better result.

Have a GREAT Day!

Rick Schwartz


Madison Avenue Flashback 2007. Toe to Toe….Truth to Power!

Morning Folks!!

Truth to power. Don't be too afriad to reject Bullshit. I do it right here and this clip remains one of the best most intense moments since I have been in domaining. It crystalizes the problem in a way that uncovers how laughable the answer to my question is.

Here we have corporate America bogged down in a short term budget when there are long term decisions at play. Here is how and why they fail and continue to fail. Let's have a meeting! Let's chain ourselves with a budget. Let's ignore the big picture. DEFINED! Where is the LEADER that OVERRIDES bad decisions? See's the future? Understands the future.


Click Here to Hear my 2 minute Audio with our Madison Avenue panel

Rick Schwartz


Domain Pioneer Marc Ostrofsky to be on the View June 9th!

Afternoon Folks!!

Long time Domainer and Best Selling author Marc Ostrofsky to be on 'The View' June 9th!

This is what I just wrote to Marc O a few minutes ago after he told me the great news:

Congratulations!!! You have a chance to change the course of history. The biggest audience EVER to hear about domain names in depth.

Keep it SIMPLE!! :-)

Good luck!!


This is very good news and while some may not recognize the importance, what's new? But this is big and I am sure that Marc will rise to the occasion. Just remember that 'Over night success' generally takes about 20 years.

Have a GREAT Day!

Rick Schwartz