Nobody Reading This Today Will be Alive When Domain Names Reach Their Full Value. Nobody!

Morning Folks!!

Branding is about consistency. 
Branding is about repetition. 
And ultimately branding is about sales.
No sales, no brand.

More and more I see morons that make advertisements and commercials, and I don’t even know what the hell they’re advertising. It’s so subliminal you can’t even figure it out unless you’re paying close attention.

Let’s start with abbreviating their own name is as bad as it can get unless that’s the name that they’re known by. Cannot be lazy when it comes to your brand. They must repeat it at every opportunity. That’s why you don’t abbreviate. Leave that to others.

Not having their website on a commercial is suicide. Then again, it’s an affirmation that people all automatically know it’s a .DOTCOM. They know it’s CompanyName .com. But regardless, it should be spoken and plastered everywhere throughout the commercial.

Their domain aka brand should be on that commercial nearly 100% of the time. Boldly. And it should be pronounced and announced multiple times. There should be not one single piece of literature or page that is printed that doesn’t have their website domain name on it. Not one.

The bottom line is companies and their employees can’t be lazy when it comes to branding. And that’s what it is. People are just lazy. That’s why they abbreviate things. It’s from laziness.

There’s one commercial I’ve watched probably for two years and I can’t remember their website because they have the focus on something else. Luckily, they have the domain name that corresponds with their misdirection. The company is Loan Cannon. That’s not the name of the company but that’s the focus of their commercial and that’s the only thing I can remember after two or three years. Loan Cannon. I swear to you folks that if you had a gun to my head right now, I have no idea what their company name is or what their real domain is. I have seen the commercial HUNDREDS of times.

As I mentioned, they do have the corresponding domain LoanCannon .com. So there is some genius there, but it is a convoluted way of doing things. All I know is one thing, Loan Cannon is a better brand than whatever the hell they’re brand really is which I can’t remember. DUH!

You know it’s good to emulate Apple and the big dogs. But at the same time, you can’t sit at the same kewl table and pull off what they pull off. Apple can run a commercial at the end just to have their logo and that’s pretty strong. But if you’re in an up-and-coming company that won’t work. That dog won’t hunt. It’s dumb as shit.

And then, of course, we get to the rebrand, which so far has been pretty stupid if you ask me. I seldom see a rebrand that I say wow. I often see rebrands and say what the hell were they thinking? 

What does a rebrand mean? It indicates that they failed the first time around. That’s what it means. It means they didn’t make a good decision on the most important decision made as a business. That’s a big fail in my book.

But here’s the silver lining for domain investors. Since these folks did such a terrible job naming their companies to begin with, the ones that survive will all eventually upgrade to better domain names.

That’s what I love about Domain Investing. All roads lead to better domains. Whether it’s rebranding, a new company, or a new product, domains are and continue to be the center of the universe. Not NFTs, Not crypto that are 1-dimensional, not income producing and can't build an empire on. Not anything other than great, multifaceted, multi functional DOTCOM domain names. Also known as your WORLD HEADQUARTERS and your BRAND!! The epicenter of all commerce and income. GOT THAT??

And as I have stated repeatedly, everything I write about domains ONLY APPLY TO DOTCOM DOMAINS. They DO NOT apply to ANY other extension. EVER! The DOTCOM franchise is the biggest, largest and most valuable franchise in the history of the world. Wrap your head around that, understand it, and embrace it. Only fools ignore. Sorry. It's expensive to be foolish.

We are in the epicenter of the Internet itself, and just like a hurricane that’s small in size but it’s strong and powerful and that is what we represent. We are a hurricane and a force to be reckoned with. It’s slow-moving but unmistakable. Just look where we have come from, and where we are, and maybe then you can understand me and understand where we are going.

The true value of a domain name is still in its infancy. Nobody reading this today will be alive when domains reach their full value. Nobody!

Rick Schwartz

8 thoughts on “Nobody Reading This Today Will be Alive When Domain Names Reach Their Full Value. Nobody!

  1. BullS

    the worst is radio commercials and blah blah and then called this number for more information…wtf…who the hell can remember numbers now?? while driving….or eating . No memorable catchy domains means no business- wasted money on commercial time.

  2. Michael Anthony Castello

    Great points well made. It’s taken the internet 5 times longer to reach the milestones I originally thought it would take when I started in the early 90s. What makes sense to those that got it early, may take decades longer for others because the internet is a new universe.

    All the formula that worked in the analog world don’t necessarily integrate with the new digital world. We see previous analog formula being used to monopolize the digital world, but it’s landscape is much, much different, Greater minds will eventually see its vast opportunities as our migration to this new universe takes place over many years.

  3. Jay

    .ai has reached their full value and it’s jack s—t
    when will people learn that any word + will always be worth more than any .ai

    1. J.R.

      They’ll learn soon because the biggest trend by Q4 2024, will be startups starting on (.ai) upgrading to dotCom brand match.

      Once the the smoke clears next quarter, only a select few will receive major funding under these distressed VC financing conditions.

      Those few will have staying power and eventually upgrade to the dotCom.

  4. Danny Welsh

    The one recently that kills me is Crumbl cookies. They have amazing products. Bunch of storefronts. Great online marketing chops. But I can’t be the only customer who gets stomach pains trying to tell a friend and make sure they don’t end up on If it works as a link but not spoken, the brand is limited. to is an upgrade waiting to happen and if the DN owner demands less than 10,000 per month lease, 3 million sale, or some compromise combination with equity thrown in… they’re asleep at the wheel.


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