Live and Now in Beta

Morning Folks!! 1.0 is now live and in Beta. The site opened Friday, 11-11-11. Like everything else, it takes time to evolve and that evolution is now in progress. joins in domains I can point to as not only both Multi-million dollar domain sales, but my original vision of selling a domain name and being able to retain a piece of the new business. I passed up a lot of deals in which this was not a component. For me it is a deal breaker on any truly category defining domain name.

A great day for all of us. What was laughed at and thought impossible not long ago is now a reality that has already been duplicated several times. The next one hopefully to launch is and a couple more behind that. A vision turns into another reality regardless of what others say or think. Those opinions can never deter you.

Have a GREAT Day!

Rick Schwartz

T.R.A.F.F.I.C. Starts Today! (At least for Us) See Ya Soon!

Morning Folks!!

As the core of the domain industry is getting ready to board planes, trains and cars from as many as 15 different countries and throughout the USA, Howard and I and the rest of the crew begin T.R.A.F.F.I.C. TODAY in anticipation of your arrival.

10 months of preparation now comes down to hours. And even as we wind down, we are still adding value. Still working to make the show even better. Doing anything and everything to make sure when you leave you know you experienced something very special. And if you sat at home, you will also know you missed something very special. While we never share the attendee list, I can tell you this year the biggest and the best are there in a big way.

On Saturday some 100 domainers will be at the cabanas and by Monday we will have a full house of 325 attendees. Qualified attendees. Folks looking to make things happen and make deals and that is what always makes T.R.A.F.F.I.C. so special.

To keep up with the action, let everyone know you are coming on our Facebook Page. I love show day!! The 'Fraternity of T.R.A.F.F.I.C.' to convene for the 22nd time since 2004.

View the live auction RIGHT HERE!


Have a GREAT Day!
Safe Travels!

Rick Schwartz


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The Blame Game Defined. Are you Set to be Successful or Destined for Failure?

Morning folks!!

Everyone seems to look “Outwards” for solutions that only the individual can make. Some look to the government for all their needs. When they are not met, they get mad at the folks giving them what they have and need to begin with. Where is the logic in that?

Anytime you are not looking within yourself for solutions, you are on the wrong path. Almost every solution comes from within. Within us. WE have that power. Whether it is used or not is up to each of us.

Events can empower you or you can be paralyzed by events. You are the only one in control. Nobody else. Every shortcoming comes from within. Every achievement comes from within.

Success comes from a thought pattern and a thought process. It comes from action instead of inaction. We are wired one way when we are born and spend a lifetime trying to civilize ourselves. Every habit we are born with is almost exactly the opposite the habit we need to learn. Starting with the most basic. Figure it out.

Whether you do great things in life is solely up to you. But great things are flukes if you can’t repeat it. If you don’t understand the process that led you there. If the mechanics and foundation are not in place, then it is solely luck. But you need to only get lucky once if you follow up and understand what circumstances influenced that luck.


I don’t care who or what you are in life. What color, nationality or religion, if you don’t have those elements then life will be harder not easier. Bitter not sweeter. Unfulfilled not fulfilled. Those are the elements. Just some of them. They add up to wisdom. They add up to having a better chance of success than those that don’t think that way. It ALL comes from within. So those that lash out, you expose your failures not the failures of those you point to and blame.

I root for everyone to succeed. The point of this post is to change one person's destiny. Just one. If not, I would never use my time to write this. Some get offended, some thank me for a good swift kick in the pants.

I will be giving out a gift at TRAFFIC next week. I am hoping that there will be multiple successes from this gift. I want to change lives and the destiny of some lives. The written word is just one of my tools to accomplish that.

Have a GREAT Day!

Rick Schwartz

What does a Sellout Crowd at TRAFFIC this Year Mean for You and TRAFFIC next Year?

Morning Folks!!

When we started T.R.A.F.F.I.C. in 2004 we had a capacity crowd of 135. We still have a capacity crowd in 2011, but now the crowd is much larger, more intense and much more sophisticated in what they do and how they do it. It is also much more diversified. Represented by more countries. Many more women both as spouses that support their mates and domainers in their own right.

So what does that mean to you? It means I have to sell less next year because the Ritz will not grow. They will have the same amount of space and when folks understand what we are doing, selling out the hotel will be easier next year than this year. Folks, you are going to LOVE the Ritz Carlton and you are going to LOVE the deals you make. TRAFFIC is going to be your turning point!

It’s tough out there and that is what makes things happen. If you have money you can get bargains. If you need money you can find it. People are in a deal making mood. Creative deals. Circumstance is in control.

So from here on out it is time for me to be quiet and others to take the lead. I work my ass off to make sure that everything goes PERFECTLY!! That there are life changing things going on. That anyone that isn’t at T.R.A.F.F.I.C. KNOWS they missed something very special.

The schedule is jammed packed with panels of folks that know their stuff. We are wall to wall and while we know many of you have meetings throughout the days, there are seminars that really can’t be missed. Speakers that have something to share with you.

Screw the noise. Screw those that can’t do business the right way. Screw the anons that can’t even show up at T.R.A.F.F.I.C. because they are ghosts and will always be ghosts.

We tell it like it is regardless of the fallout or agendas and regardless of how big or how small. The RIGHT WAY and every other way. We are the “Handshake” crowd. Our WORD means more than the piece of paper we sign.

T.R.A.F.F.I.C. MEANS B.U.S.I.N.E.S.S. or Howard and I would just be sitting on the beach instead. Maybe that is why I am the way I am and don’t take crap from anyone anymore. Life is way too short. If your word is not your bond, I am your enemy. If you steal from me or others, I am your enemy. If you are a troll that just posts crap without ever meeting me, talking to me, doing business with me, I am you enemy.

If you are legit, I am an ally. The strongest ally you can find. Loyal to a fault. A friend to death.

Have I made mistakes? You betcha. Lots of them. It’s like being a politician up here. Every word is scrutinized and used against me when it is convenient. Twisted when it is not. But so what? I have a mission. That shit is meaningless. The folks that come to T.R.A.F.F.I.C. understand that one single element.

So going to T.R.A.F.F.I.C. is energy for ME and YOU! It is like an energizer drink that lasts all year long. I know we are bending history. I know we are accelerating the process. I know we as a group have an impact. I know the future will be brighter for us than the past and the past has been a very nice journey.

We saw a need and grabbed an oar and just started rowing. We just row. Some use their own oars to row with us and yet others use their oars to try and slow us down or divert us or to just hit us over the heads with. That part I never expected nor understood. The only thing you can do with those folks, is throw them overboard.

So a week from today the festivities begin and more history will be written and progress will be made. The worst of times for most will become the best of times for us. We are not passive. We are aggressively going after the future.

In 1995-1996 I saw one thing. I saw a unique opportunity in time. I saw a parallel between INCOME PRODUCING Real Estate and a domain name. Like you, something sparked inside of me. Consumed me. Has never let me out of her grip. It was like everything that ever happened in my life was to prepare me to understand domain names. Deeply understand domain names and what they represent.

And like you, I want to build an empire. I want to build a string of great successes. I want something that only happens to others. I want to create something that outlives me. I want what you want and THAT is what makes TRAFFIC what it is. I think they just call it PASSION! You can’t buy it. You can’t force somebody to look forward to Monday. You can’t make somebody work until they collapse unless you have PASSION.

We all have different degrees of passion and we have different ways of expressing it and how it might manifest within us. But that is a strength not a weakness. Passion means you want to be the best. The best. You give 100% and then look for another 100% to give. Few can wrap their heads around that.

So the colors here are vivid. They are not pastels. The Ritz Carlton is the #1 Hotel Chain in the world for my taste. And this specific hotel is one of my very favorites. It will soon be one of your favorites as well.

T.R.A.F.F.I.C. is about doing it all FIRST CLASS and rewarding ourselves for a job well done. And lastly, the day you leave you will have so much energy and enthusiasm that nobody can hold back. Years ago they would laugh at what we do. Today they see what we are all about. Serious business men and women working with passion to make our lives much better for us and our families.

Some of you may start your journey in the next hours and days. Howard and I wish all of you safe and prosperous travels. Our commitment to you since 2004 is not to take you away from the comfort of your homes and families unless there was a reason.

To our alumni that can't make this year's show, you will be missed and we will see you next year!!

So see you there! We are all looking forward to it and I can tell you without doubt that we have put more effort into this show than any other show we have ever done. You will be the beneficiaries of our passion.

Rick Schwartz

PS: If you need to cancel any room nights at the Ritz Carlton, please cancel through us as we have nearly a dozen domainers on a waiting list for a room and if you cancel with the hotel, the room doubles in price and goes into general circulation.


“Corpse Traffic” Revisited. Why Mixing”Phantom” Traffic with REAL Traffic is Costly

Morning Folks!!

I am on record for YEARS about what I think about REAL traffic and “Phantom” traffic that I touched on yesterday. Here is a post from 2009 that could have been written yesterday with how things are shaking out. Maybe folks will understand HOW and WHY they are getting hosed.

'So these folks that disguise themselves as registrars and sponsors and domainers that could care less are costing folks with REAL traffic a FORTUNE. Now those are the FACTS! Those are the facts as I see them and I will repeat them often until Google, Yahoo and all our sponsors start figuring out the difference and I will get on the stage at TRAFFIC and articulate these thoughts for all to see for years to come. It is TIME to DEMAND that this STOPS. Google and Yahoo need to pay attention. THEY are enabling folks to do this by not understanding the real difference. They are enabling registrars and sponsors to do this. They are, perhaps unknowingly and unintentionally, SCREWING their own retail customers out of something that they don't really know about or understand to the degree they should imo. So I am saying it out loud so maybe folks will think about and discuss while they call me all types of names. And at the end of the chain are the domainers that have THE MOST POTENT TRAFFIC IN THE WORLD being mixed with CORPSES!!! That provides results and ratios that are skewed.'

Have a GREAT Day!

Rick Schwartz