The Rick Schwartz Domain Name and Traffic Blog: RicksBlog.com – Home of The Domain King®

Morning Folks!!

You may want to look at things differently if you PLAN to SURVIVE in domaining. See the dirty little secret is how many folks have failed and gone bye bye in this business. Some rather large players now gone. More will be joining them. Many more. Will it be you? Probably not. But it will be somebody you know.

If pay per click went away today so would 75% of domainers.

Guess what? I think differently because I did not have the tools or some say the handicap and crutches of things available now that make you see everything differently.

Was there Pay per click (PPC) when I started in 1995? NO! Not even a thought if it coming.
Was there Pay per click (PPC) in 1996? Nope!
Was there Pay per click (PPC) in 1997? Nope!
Was there Pay per click (PPC) in 1998? Nope! Google was born in September that year.

So imagine working the first without the benefit or the tools or the outlook of Google?

So while everyone has Googleitus, because that is all they know, I know a world without that disease. That limiting tool that sometimes works against your long term interests.

So what the hell was I doing? I was joining 'Recognized Groups'. Something I did not talk about for over 17 years until just the other day. Becoming part of an invisible franchise. So when youtube.com became the rage anything XXXTube.com was part of this 'Recognized Group' if it had MEANING. MyTube.com would be an example. Same with Facebook and those either starting with 'Face' or ending with 'Book'. That is how a new thing like the Internet expands. A second BIG success in any of those examples further solidifying and value that invisible franchise with no franchise fee. It is an instant trust.

That is why PIZZA is the only thing that needs to be on a sign to be seen 3 blocks away. Putting 'Ricks Pizza' would reduce the SIZE of the reach of that sign and only reach 1.5 blocks. Half the distance and half the audience. The only thing relevant to them is PIZZA! So if RICK is BIG and pizza is small, I have BRANDED LESS SALES. Period!

My strategy was focusing on domains I could see on TV, hear on Radio, placed on billboards and used in Magazines and other forms of print advertising before I even got to the part of the domain that paralleled a piece of property or even a full business. But not just any property, strategically placed property scattered throughout a city that had yet to be built. Manhattan 250 years ago. Repeating itself!

Adult was the first PPC for me. Roar I think. Circa 1998-1999-2000.

So my question to you today is what happens if PPC is no longer an option? Do YOU have an answer other than the lame one. 'That will never happen'.

ok, fine it won't happen. But we all got a huge haircut from 2007.
What will you say when it goes down another 75%? I mean really....do you have an answer?

It was never part of my equation so I can adjust easier than most. But of course I started that adjustment in 2007 as I then watched payouts decline in 2008, 2009, 2010, 2011 and did not stabilize to any degree until Frank entered the scene. That stopped the squeezing but since May 2011 PPC is DOWN not up.

I think we are at an ebb tide. See it is in Googles's best interest to finally get rid of the shit and focus on quality. They can no longer give their customers shit and say how good it is because they can compare results with other outlets. So quality is finally becoming a big deal.

But what if you have SHIT traffic? Do you really think Google is going to keep paying ya? I don't think so. That day is around the corner. And while PPC won't go away, it won't be available to many because their traffic quality has no quality.

So if you are not actively looking and planning for a day without PPC....wft are you waiting for? By the time Google figures out that quality is FLEEING from PPC, what will be left will be the shit and there goes PPC.

Have a GREAT Day!

Rick Schwartz

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How a Domain Earning 3 CENTS per YEAR is now a 7 Figure Lease.

Here IS my EARLIEST writing on my own website about domains in 1997
with a couple 1998 updates copied and pasted directly from the original website. Been looking for this for YEARS! I started
posting about the value of domain names in 1996, but this is the first official public commentary on my own site and you can
see at this point I am still selling the concept and the value of the
Internet which 10 years ago was NOT embraced by the majority of
businesses. My thoughts TEN YEARS ago. See if they match what I say and
believe today.
DomainSeller.com represents what maybe the most extensive collection of domain property's in the world. Our focus was on property for adult sites, however our business collection is equally impressive. They may have laughed when somebody wasted $24 to buy Manhattan way back when. Today you would have to struggle to buy lunch there for that same $24.It's all about Vision!! That's right VISION! What will it do to the value of the property when the rest of the world gets on the net?
       
Yes it is true that these domains were free, then just $100 each. But that was yesterday and just  like Manhattan, you can't buy at yesterdays prices. Value is all relative.Some of these domains cost us more
than $100,000 each and others are escalating at thousands a month!! While they laughed at us for 'Wasting' time and money in 1996 and 1997 as we put this collection together, the truth is: Electronic Real Estate (erealestate) in cyberspace, is destined to be some of the most valued property EVER known to
man! Time is of the essence!

The power of an electronic address can only be imagined by examples such asDell Computer announcing that they do a $1 million a day in sales on the internet as of March 1997! (Increasing 6x that as of May 1998!!)  Would anyone have believed them if they announced that in 1996? Not only are they doing sales at a rate in excess of $2 billion a year, I would venture to say it is their most profitable because their overhead may only be a fraction of a conventional sale. Plus those figures are escalating daily.

And folks....That ain't nothing......This next little tidbit will floor you! Late in April 1997,Chrysler announced something so incredible that they are still clamoring. Remember, it was not but a few years ago that Chrysler had losses of $400 and $500 million. They released a statement and it basically   stated that because of the internet and being able to streamline their operations to take advantage of the net's power, they would be able to SAVE $2 BILLION PER YEARin cost cutting alone!!! That's without even talking about sales!!! THAT'S $2 BILLION A YEAR IN SAVINGS!!

Not even the price of land in Manhattan nor anywhere else on the planet accelerated to the degree of the net and this is just the beginning. By the end of 1997 the mainsream may realize just how much they underestimated how quickly the public would embrace the internet.People you never thought would use it have now gone out and learned so they can easily stay in touch with their children and grandchildren via email. This fact alone.....is simply amazing!

Simply put folks.....'If you build it.....they will come' It's that simple. Their 'Field of dreams' was on a baseball diamond....this 'Field of dreams' is on a slightly larger playing surface.
Domainseller.com is open to Lease, Trade, Develop or joint venture our properties. Some domains are already under contract and more are going all the time. Speaking of time....don't waste any. If you have an idea the time to act is right now. If you are interested in one then I suggest you start a dialogue with us immediately. With all the wild get rich schemes that are available out there maybe it is time to stop wasting your time. Become a visionary. Remember....'Today's visionary is tomorrow's genius!'
       

And Just one more thing.....Listen folks, this is the gold rush and the industrial revolution all rolled up into one, only bigger, better, easier and a lot more profitable. The gold rush is in full swing and every minute you delay is a silly minute wasted. The net has given everyone an equal shot at a piece of the pie. It's a brand new race and everyone has a nearly equal chance. If you can read this then you have no argument and if you have a burning desire then nobody can stop you.       

In cyberspace nobody knows if you are black or if you are white, if you are rich or poor, tall or short, fat or skinny, clean or dirty, handicapped or healthy, Christian or Jew etc., ....They know only two things....the content of what you have to say and a way to communicate effectively to people from all walks of life and from
around the globe. Plus the value you put on your own character. Consisting of your credibility, your honesty, your integrity, and your devotion to do things the right way without taking advantage of others. This will be either your greatest asset or a liability that will inevitably be your downfall. You don't judge a book by its cover, In cyberspace you are judged by your content. Of course a nice cover such as a great domain name couldn't hurt.
       
The opportunity that any one of these domains can give to an individual or company who can accomplish what they set their minds to is truly a gift that has dropped in their lap. Now it is up to you to see if you have the guts, the drive and the creativity you need to acquire your dream.
       
Look over our domains. Allow yourself to come up with a
creative idea. You only need one idea...the rest they will write about. Remember, these are not imaginative and silly type domains. These are domains that while standing alone with no other words tell the world exactly what you have in just an easy to remember electronic address!Remember our motto.......'Today's visionary is tomorrow's genius!' We genuinely believe that ifYOU DO build it.....theyWILL come.
       
In closing, consider the following........      
If
you BELIEVE you 'CAN'......then you are RIGHT!!
If you BELIEVE you 'CAN'T'....then you are also RIGHT!!