It’s the”C” not the”I”


I sold to CNN I hear this chatter about 'I' domains. The
'I' part of the equation in the domain name is a very small part of
the equation. The power the 'I' had in this particular domain is
extremely powerful. But as the title suggests, it is not about the
'I' domain. It is about the 'C' in
'Circumstance.' Circumstance is what drove this deal and drives
almost all deals.

let me peal this back a bit. CNN got the deal of the century. $750k was a
bargain. The value was close to $7.5M and I am going to explain why I plan to
get $7.5M as a result of this deal. First of all this may become the highest
profile domain to be sold and used in a very long time. CNN may advertise hundreds of times a day throughout the world. And each time any of
us hear that, it will remind the industry and then eventually the world about
this deal. The BARGAIN this deal will become in the eyes of the market. That
alone will raise values across the board as folks begin to realize what power a
domain, a great domain, can have to set you apart from the competition.

race is on. Will Fox News fight back and get The one thing that is
a SURE BET, is WHEN that domain eventually sells to Fox, and it WILL sell to
them at some point, it will sell at a rate much higher than $750k
.That deal
will likely never be known when it does happen, but there is no question that
the table is set for a multimillion dollar sale. Do you hear that Seattle? Bases are loaded. So that is really the next piece of the puzzle to follow. This has
the power to blow the lid off the domain industry. Two titans at WAR and it is
their domain names that will be their leading Generals.
For the love of  Pete, they pay $750k for a picture of Britney's panties!This domain may actually define both networks for the next generation. Comparable? You decide. This may illustrate to the markets and business world that a domain name value is a drop in the bucket when compared to other income producing assets. The very future of ALL business is wrapped up in their domain names. It has been that way for a dozen years and it will be a recession or a crash in 2008 that forces all business to re-evaluate how they do business and why I would make such statements. How many other industries and
titans will fight similar battles? The value of this sale will be pointed to as
another mile marker not only in the domain industry but in business because of what is still yet to
unfold. The best is yet to come.

Have a GREAT Day!
Rick Schwartz