Forbes: FINALLY!! The Formula to Value an “Exact Match Domain Name”

Morning Folks!!

Well well, what seems to be a solid formula for independent evaluation of "Exact Match Domains".

Not only a solid formula, but the article appearing in Forbes gives domain valuation a lot more street cred. Domainers now have something to point to. Something to base your price on and it's not from any of the phony valuators out there.

"Present Domain Value = Number Of Global Monthly Average Searches x $1 Cost Per Click (CPC) / Number Of Years Required To Be No. 1 In Search Engines From Today

Essentially, you are valuing the EMD on global search volume provided by Google Keyword Planner and factoring in the amount of time it will take you to grow the domain to the No. 1 position in search engines.

For example, in 2016, the global monthly average of “VPN” was about 8,800,000. At $1 per search and four years to become No. 1 in Google Search results, this still indicated that $976,730 was a great deal.

Example Formula = 8,800,000 Monthly Searches x $1 CPC / Four Years = $2,200,000"

This formula comes from the CEO of VPN.com and the article appears here.

It's a GREAT article and ALL domainers should read and re-read.

Also remember that after you achieve your #1 seo spot, the domain itself will still be paying dividends and the value still rising. If you want to invest in domain names, you should be targeting these type domains.

So put your EMD domain to the test. Remember, it MUST BE AN EXACT MATCH DOMAIN! Close is only good in Horse Shoes and Darts! And it mainly, if not exclusively, applies to .com domains.

Now I also think there are other factors that weigh into the exact value of any specific domain. Lots of considerations and factors. But this formula is a serious baseline.

Rick Schwartz

They Made Domains Great Again!! Thank you Google, Facebook, Apple and Twitter!

Morning Folks!!

Want to be in charge of your own destiny on the Internet? There is only ONE WAY to accomplish that. It starts with EVERYTHING revolving around your Domain Name. EVERYTHING!! I mean that IS your front door is it not?

Many of us have been talking about how big a mistake it is TRUSTING these 3rd parties with your content and with your future since Day 1. Now the world knows why.

So with the recent bannings and the fact that third parties control YOUR destiny has finally woken people up inquiries are going thru the roof. This was something I could see coming and my first post when I started to blog again may make a little more sense now. My shortest post ever:

The Life, The Death and The Rebirth of the Industry of Domains.


"Coming this summer."

Welcome to the rebirth! 8-8-18. Mark it on your calendar.

Sorry, but free speech is free speech and as we burn the books and words we don't like it sure reminds me of another time. I thought that was a lesson learned. I guess not.

But be that as it may, it is GREAT, for domain names. It is great for those that invested wisely in domains. It will also be a tough lesson for those on the sidelines trying to sell worthless crap.

Google, Facebook, Apple, and Twitter have "Re-Birthed" domain names. It won't do crappola for the "Domain Industry" but it is doing wonders for solid and in demand domains.

These events will challenge EVERY brand and entity to rethink their social online strategy. While first contact may be made on social media, follow up contact should be done within the confines of their own website. It is a HUGE business mistake to allow these third parties such control of your business and lives.

If you are opening an online business and you dependent on Google for your traffic, GOOD LUCK!! Google traffic is a BONUS. Your job is to use all other sources FIRST! If Facebook or Twitter is where you conduct customer service, it's FOOLISH at best! Their #1 job is to transition them off of these platforms and to their website!

These 3rd parties are TOOLS, they are not FOUNDATIONS! The domain name is the ONLY foundation you can control on the Internet.

This is a tough lesson that MILLIONS of businesses around the world are learning TODAY! It will take a while to manifest itself further. Many board meeting will be setting new agendas and that is ripe with the fall business boom!

The "Masters of the Universe" are they YOUR master? Do they control YOUR destiny? They do and will if you allow them. Unfortunately millions of businesses have been blind to it. But they are blind no more. They are TERRIFIED! As they should be.

GAME ON!

Rick Schwartz

Why “Developing” a Domain Name is a Fools Game!

Morning Folks!!

For about 15 years domainers throw the word "Developing" around like it actually means something. But please, Developing is not the same as a Business. I will explain why in a moment. But I have to put my "Plumbers Crack" on to show you.

A domain name is the same as a pipe that carries water. The goal of a pipe is to carry water from one end to the other. That's the purpose. But when you develop a site or slap together a mini site, NO WATER comes out of the other end. Something is not working. It's more like a roach motel from Raid. You can get in, but it goes nowhere. The minimum standard would be to get some water out the other side and then figure out how to get more and more.

Now take that same pipe and imagine what a business might look like. You would put water in one end and 3x the water would come out the other end. That's called PROFIT! No profit, no business. Developing domains has nothing to do with a business. It is a "Feel Good" term that domainers with no direction use to make themselves feel better.

Developing a domain name without a purpose and/or a potential for profit is a waste of time. It's just foolish. A business needs a cash register and a purpose. So when I hear a domainer tell me how he is going to develop this domain and that domain, it's simply meaningless. My eyes roll and I tune out. Tell me about the business, I will tune in.

Rick Schwartz