The Rick Schwartz 20th Anniversary Post! Domain Names Then Now and Beyond. Part 3

Morning Folks!!

12/18/15

It's been a while. Just a couple fun things as I countdown to my 20-year anniversary in the domain investment business this coming week on December 26th.  A 3-part series before I go back to retired life waiting for the 25th. But just like it was 20 years ago, people will be distracted with their holiday vacations. Today, just a little silly fun and humor. Hope you enjoy it!

 

Twas the day after Christmas when all through the house not a phone line was ringing so I just clicked my mouse.

My numbers were done and a spreadsheet confirmed that 1995 was over and 96 had begun.

The kitty-kat was nestled on top of my bed.  While visions of millions danced in my head.

I went out on a limb and there arose such a chatter, I sprang to my feet to climb the tall ladder.

Away to Windows I flew like a flash, tore open my mind and was just a bit brash.

To the moon and beyond in the new fallen idea the luster of money should soon appear.

With a few extra dollars so lively and quick, I knew in a moment it must be St. Nick

More rapid than eagles the coins they came and I whistled and shouted and called them by name.

Dot Com this and Dot Com that. Oh my goodness and look at dat!

Now pennies then nickels and dimes all day led me to discover new ways to make hay.

I plowed and plowed and plowed til May thinking of a time a score away.

I planted the seed to grow a tree and planted another to frame the sun. Oh my what a forrest it has become.

Two decades later I survived the zoo, Know one thing you never knew.

Whoever reads this and whatever they do. I'll promise right now to never bore you.

Domains to the rescue and on to the stars, to the moon and beyond and even Mars.

And time right now to fly away, I think I've had my my final say.

Good luck to all and to all a good night!

 

And here is a little extra bonus to twist your brain. I know it twisted mine!!

In 1996 I started writing using domain names I owned in a post I made that actually made sense. It was a little more colorful using only adult domains as you will see below and a bit easier confining it to one basic subject. So here is my modern day version: RATED R++. So be warned! 333 domains (at last count) used possibly making this the longest domain speak in history. Where is Guinness?

So while sitting with my virtualgirlfriend.com who was wearing sexyunderwear.com that I bought at the pornstore.com, sipping some chiantiwine.com singing christmascarols.com on my property.com having a little candy.com and watching some porno.com,  I got off my ass.com to go into erealestate.com where I figured I could make some homemade.com jointventures.com. It was like 1969.com all over again. It would help beginners.com and the unemployed.com take down their jobwanted.com sign to be able to retrain.com in computerservice.com or get bachelordegrees.com and become virtualteachers.com so they could get the greatestjob.com. Maybe someday make awardwinningsites.com. and make the top40list.com or even the top10list.com. That might send the topheadhunters.com looking their way and they will never kissass.com

So let's gettogether.com and startthinking.com then startbelieving.com then startmakingmoney.com so we can startliving.com on the way to delray.com and traffic2004.com and make new associations.com. Some were born in 1978.com while others were born in 1969.com or 1964.com or even 1923.com. I thought of all the widgets.com that would need wholesaling.com to onlineshoppers.com and who the beneficiaries.com would be and how that might impact the grandchildren.com who can shoptilyoudrop.com

Some wanted to gofishing.com. I wanted to do officework.com. Some thought I was pigheaded.com. But I thought of all the departments.com and I was not looking for a pissingmatch.com.

So first I went to the giftdepartment.com where I saw giftsformen.com and then giftsforwomen.com to find the hottestgifts.com with factoryrebates.com on the way to the servicedepartment.com next to the partsdept.com where I thought of some prankgifts.com for the starscars.com but I still wanted the hottestbargains.com.

I looked at the hottestbooks.com and the hottestfashions.com worn by the hottestcelebrties.com and hottestmodels.com going to the hottestplaces.com hanging with the hottestplayers.com but I was still focused on the hottestsales.com. The hotteststars.com in their pristinecars.com and limodrivers.com want to go to the hottestspots.com. They get the hottesttickets.com at the hottestshows.com and eat at the hottestrestaurants.com. But I am still looking for the hottestdeals.com on the hottestproducts.com at the hottestprice.com. But the hottestcelebs.com are going to the hottestclubs.com with the hottestchicks.com on the hottestdates.com all because they are hotshit.com and make the hottestmovies.comhottestvideos.com and hottestmusic.com and become the hottestnews.com usually started by the hottestrumor.com and then they have to leave by finding the hottestfares.com and wherever they go they will still be the hottestgame.com in town.

I saw domains as goldfutures.com and investmentdiamonds.com and focused on investmentqualitydomains.com. I saw domains as  incomeproperty.com to buyandlease.com. I saw domains as foreigninvestments.com that would aid foreignrelations.com and capable of worldbroadcasting.com. The cheapest.com properties.com in the world and wanted to be the modelhomes.com worldchamp.com.

I had productstosell.com but I had to worry about protecting.com them as they were unsafe.com from the cyberbully.com and hijackers.com. It forced me to become an expert on trademarking.com. Because these asses.com were the biggestjerks.com and biggestassholes.com and would need a courtorder.com issued by a grandjury.com and then gosueme.com because bribes.com or a silly ceaseanddesist.com letter was just going to be my bestlaugh.com. They were nothing more than a rodent.com to me and I became their biggestmistake.com. Thanks to hallofshame.com and RDNH rulings.com I was able to give some lawtips.com to the inexperienced.com instead of lipservice.com.

They would bitch.com that I was a cybersquatter.com and hoarding.com undevelopeddomains.com and that was unnatural.com but I was just oildrilling.com not even posting realestateforsale.com.

The biggestplayers.com came to wager.me and it cost many thousands in protecting.com me and you and hopefully the futureanalysis.com would support that. My ladygodiva.com vs Campbell's;  My goofoff.com vs Lilly Inc.; My carnivalsucks.com vs Carnival Cruise Lines; My daisydukes.com vs Warner Brothers; My tstv.com vs Toronto Star Newspapers. lipservice.com vs who even cares? Slam Bam corporatebullies.com!! I won the biggestcontests.com  because I had the biggestballs.com before there was a UDRP process and saveme.com vs the world when there was one! NEXT!

What I was doing was topsecret.com but I had a workschedule.com to worksmarter.com as I could workanywhere.com and reside in the worldsbestplacestolive.com because I wanted to go to the worldsbesttravelspots.com and knew that if I had long term aspirations workingoff.com the Internet, the generalpublic.com, who may be the jurors.com, would understand the uniquemomentinhistory.com and sense of urgency at making my stake and would like to be filthy.com rich too. It's a kinkyfantasy.com that most people understand just like folks like freeshit.com and the dailydouble.com. I decided to gobet.com on it because ihavefaithin.com and I could buynowpaylater.com because Netsol had no xxxcashier.com to pay for ricksdomains.com and that gave me availablecredit.com that I would have never had.

When I was born cheapland.com was inherited.com. It was all sold and owned. There was no more freeadmission.com or freenights.com. But I did see that virtualbillboards.com could be planted throughout the world and I could compete with the worldsbestsalesmen.com with the worldsbeststuff.com. That gave me the bestodds.com that dailyevents.com would help me geteven.com and then use demonstrations.com by famousamericans.com at tradeshows.com and chatboards.com to getexcited.com about the hottestdomains.com where companies were exhibiting.com.

I don't eat russiancaviar.com but I can sell some. I don't wear cubiczirconia.com but I can sell some. I know nothing about uniformrentals.com but it could become a full time career. I am not into wholesalejewelry.com but I can get the bestvalues.com with jades.com and sparklers.com and even a pinkdiamond.com. I can buythat.com and then iexport.com.  I can buywholesale.com and buyworldwide.com. I could buycloseouts.com and I can buylobsters.combuysoap.combuyclothing.com, and look for the biggestdiscounts.com and clearences.com and buybargains.com then sellproducts.com and and sellthings.com like spyingdevices.com and startmakingmoney.com with highprofit.com specialties.com in 100 different industrials.com that delivers.com specialpages.com for a specialeffect.com then solicit.com thebiggest.com and bestsponsors.com with bestreferralprograms.com with the bestratings.com to send my besttraffic.com to and closethedeal.com

I may have had the worstsites.com but the enterbutton.com that led to the virtualtours.com made me millions by affiliateadvertising.com and I was still getting screwed.com by the biggestwinners.com with the biggestripoffs.com. They never saw domaintraffic.com before and that potenttraffic.com provoked a good screwing.com and fakeout.com every so often for my "Fake" traffic. I would say screwyou.com and tell them if they continue with sneaky.com stupidmoves.com like cheating.com me that they will earn a spot on unfairbusiness.org and I would make them the mostfamousperson.com on the internet with their bigripoff.com and let folks know what whores.com they were and that gave me the power to be an sob.com and I was not faking.com. They put me in the virtualcollections.com business.

I guess I was a shameful.com banker.com who was overeating.com with a wad.com of money and looking for honest webmasterprograms.com so I could become an authorizedreseller.com and promote advertisedspecials.com and add to my christmasclub.com. I started buying adultbooks.com at wholesaleprices.com looking at personalads.com because I knew singlepeople.com wanted to look for greatass.com and getlaid.com. The only way to make extracash.com back then was with porncash.com because there was no mainstreamamerica.com in 1996 and 1997. Google did not exist. So a dailyprayer.com would not even get you a freephonecall.com or cheapestfares.com if you are goingplaces.com like grandcentralstation.com fordirections.com on the way to see hitshows.com.

males.com wants.com hotdates.com with sexychicks.comnaughtwives.com,  and a cutie.com doing sexydancing.com. Some liked watching.com nakedbabes.com and booty.com and the sexiestegirls.com and became sexaddicts.com. They would wfeswap.com, then go to stripclubs.com and pickupjoints.com and look at the livebabes.com in the buff.com as they flaunt.com their sleazy.com shortskirts.com while faking.com hornyguys.com that they are their sexualfantasy.com before the vicesquad.com showed up.

prettymodels.com and partygirls.com were everywhere. men.com think they can makeout.com because they think they are a stud.com, get horny.com and start seducing.com the prettyladies.com and if I write anymore it will be x-rated.com and the prudes.com will get upset even tho whore.comslut.comvagina.com and virgins.com etc. are used all day everyday on TV that our kids gowatch.com and they are not censoring.com them and either are the grandparents.com because they are just wickedteens.com hotrodding.com to the stripjoints.com to have a cold-beer.com and make xxxvideos.com.

Makes you startthinking.com so startthere.com and startsearching.comstartoff.com by startworking.com so you can startvoting.com so that you can startout.com not being a starvingartist.com because you needmoremoney.com and then you can get preapprovedloans.com, speak to financialconsultants.comtaxplanners.com and become a stockinsider.com and maybe even a domainking.com and gofirstclass.com as you goup.com the ladder.

So after 20 years they can stoplaughing.com at the craziest.com idea because theking.com has written salestips.com on his tipsheet.com that many a domainseller.com like me have used to make the year's biggestsale.com. I'm not bluffing.com and ireport.com I can make you that can give me some bragging.com rights while retiredinboca.com relaxing on my casualfurniture.com and watching funnymovies.com

This all just reconfirmed.com that typeins.com were not a violation.com and realeyeballs.com by a realliveperson.com capable of finding and previewing.com realistic.com and reallygooddeals.com at the virtualshowroom.com  looking for dailyspecials.com and someday folks could even have a birthdayparty.com then start foolingaround.com at the punchbowl.com.  Just saywhen.com. That's virtualhorsepower.com says rickschwartz.com

And now that you made it through all of that I hope it brought a few smiles to your face and a few memories. Now on to my 20-year anniversary  posts next week..... Happy Holidays and the best to you in 2016 and beyond!

The FUTURE Will be in Sub-Domains and I have PROOF! R.I.P. iReport.com

Morning Folks!!


No, I am not blogging again. But as I said, I would chime in from time to time when I discovered something or had something to say etc.


A few weeks ago I discovered something very powerful and done by a company that was here before most knew what the Internet even was. I heard CNN.com long before I actually made it online.


One of my proudest sales was iReport.com to CNN. But guess what?? They no longer use that domain. Here is the iReport Link. See where it goes? Follow the leader and you will find the answers and no question CNN has been one of the earliest. If not the earliest.


Now this is not definitive. But I would like to ask them why they did this and what they have discovered along the way? If I were a betting man, I would bet that Sub-Domains are the future because you can focus on your brand and also have folks easily find what they want via a very easy system.


Now this is not some conclusion I just jumped to. I have believed this for over 15 years. But today, I have confirmation by an organization that has been a leader for a very long time. What does this really mean?


It is my very strong opinion that after companies investigate .whatever and all the confusion, expense, uncertainty and pitfalls associated with it, they will understand the power they already have with their sub-domains. I believe that .whatever got them thinking. But the longer they thought, the worse it looked. The more expensive it looked. The more overhead it would add. The more uncertainty. And more splintering of their traffic and brand. They would see what I see.


So I think http://iReport.cnn.com is so much easier and less confusing because folks already understand that navigation system. More powerful and universal than http://iReport.CNN. But maybe not. 6 of one, half dozen of another. The '.com' has a certain flow to it. But they will be a bell-weather either way.


They shelved a $750,000 domain for a reason. It may be what I said or maybe I got it 180 degrees backwards if they get .CNN and build on that. But either way, I have a definite answer and if wrong I know exactly why and how to adjust to the right one. Much better than being lost in a forest with no direction or no clues. I think CNN will be a leader in either direction and they will be who I look to for some of the answers to come. Whichever way it does go, the world will be about sub-domains either right of the dot or left of the dot.


Have a GREAT Day!

Rick Schwartz

-----

Inside The iReport.com Sale. Why This was a Landmark Sale

Morning Folks!!


The iReport.com sale is the sale that keeps giving and giving. One of my favorite storie and perhaps the most high profile sale I ever made in my life. It is my mindset that allowed me to make this deal and I still believe it was worth much more than was paid and I will explain the flawed thinking process that would have resulted in this deal being nothing noteworthy.


3 years later this domain still pays dividends and is one of my favorite stories.


http://www.ricksblog.com/2008/01/ireportcom-and.html


Enjoy!
Have a GREAT Day!

Rick Schwartz


Valuation is in the eye of the beholder.

Morning folks!!


I have been very tough on appraisal services because I don't see
any that are truly qualified. I have blogged about appraisals several times.
And let me say, that appraising a domain and figuring value is a very difficult
thing. It is difficult because each domain is completely unique. Some domains
may be one dimensional while others may have many facets and are adaptable to
many companies, industries or promotions. It is difficult when you don't
know who the actual appraiser is. Do they appraise high? Do they appraise low?
Are they completely educated about domains? So a lot of
'Transparency' needs to happen here as well.


I tried an experiment and had 21 professional domain owners that I
know personally give their best shot on putting a value on 5 of my domains.
From a group of elite individuals like this it is possible to see a
picture develop and market price. I removed the names to protect their privacy.
I provided no stats whatsoever. But the numbers are the numbers and this was
done in a thoughtful manner. When I look at something like this I generally
throw out the high numbers and I throw out the low numbers. I try to focus on
the common numbers. In over 12 years on the net this was the first time I had
ever asked others for a valuation for valuations sake. See if a picture
develops for you.


Appraisal #1
Widgets.com - $350,000 - $500,000
Girls.net - $75,000 - $90,000
Candy.com - $3,000,000 - $4,000,000
Cheapest.com - $100,000 - $150,000
DailyVideo.com - $10,000 - $15,000
Appraisal #2
Widgets.com - $500K. I love this name for dev/branding/web 2.0
Girls.net - $250K. Would want to see what the .com is doing.
Candy.com - $1.5mm. Awesome premium generic. Enough said.
Cheapest.com - $50K. Not a big fan despite one word. Lots of substitutes.
DailyVideo.com - $25K. Same as above.
Appraisal #3
Widgets.com > no idea.
Girls.net > 2% of Girls.com ($4Million) $80,000
Candy.com > $2 Million.
Cheapest.com > $75K.
DailyVideo.com > $10K
Appraisal #4
Widgets.com - $400k
Girls.net - $75k
Candy.com - $3M
Cheapest.com - $60k
DailyVideo.com - $30k
Appraisal #5
Widgets.com - $1M
Girls.net - $50k
Candy.com - $2M
Cheapest.com - $100k
DailyVideo.com - $10k
Appraisal #6
Widgets.com $5,000,000.
Girls.net $ 125,000.
Candy.com $7,500,000.
Cheapest.com $ 200,000.
DailyVideo.com $ 100,000
Appraisal #7
Widgets.com - $150,000
Girls.net - $30,000
Candy.com - $3,000,000
Cheapest.com - $400,000
DailyVideo.com - $10,000
Appraisal #8
Widgets.com - $250,000
Girls.net - $35,000
Candy.com - $1,400,000
Cheapest.com - $3,000
DailyVideo.com - $2,500
Appraisal #9
Widgets.com - $10,000,000
Girls.net - $500,000
Candy.com - $5,000,000
Cheapest.com - $100,000
DailyVideo.com - $100,000
Appraisal #10
Widgets.com $1m
Girls.net $100K
Candy.com $2M
Cheapest.com $150K
DailyVideo.com $20K
Appraisal #11
End User Numbers
Widgets.com $2M
Girls.net $250K
Candy.com $4.5M
Cheapest.com $1M
DailyVideo.com $40K
Appraisal #12
Widgets.com $750,000
Girls.net $185,000
Candy.com $2,500,000
Cheapest.com $275,000
DailyVideo.com $25,000
Appraisal #13
domain - market value-end user value
Widgets.com - $225,000-$250,000
Girls.net - $40,000-$65,000
Candy.com - $800,000-$1,800,000
Cheapest.com - $75,000-$350,000
DailyVideo.com - $12,500-$35,000
Appraisal #14
domain - market value-end user
Widgets.com - $400,000-600,000
Girls.net - $10,000-15,000
Candy.com - $3,000,000-5,000,000
Cheapest.com - $35,000-50,000
DailyVideo.com - $10,000-15,000
Appraisal #15
Widgets.com - $500K
Girls.net - $100K
Candy.com - $5M
Cheapest.com - $350K
DailyVideo.com - $50K
Assumes motivated end user in right place at the right time with the right
resources.
Appraisal #16
Widgets.com
Wholesale Level 1 - $100K - $250K
Wholesale Level 2 - $250K - $500K
Retail Level 1 - $500K - $1M
Retail Level 2 - $1M - $2M 


Girls.net
Wholesale Level 1 - $50K - $75K
Wholesale Level 2 - $75K - $150K
Retail Level 1 - $150K - $250K
Retail Level 2 - $250K - $500K


Candy.com
Wholesale Level 1 - $250K - $500K
Wholesale Level 2 - $500K - $1M
Retail Level 1 - $1M - $2M
Retail Level 2 - $2M - $5M


Cheapest.com
Wholesale Level 1 - $35K - $50K
Wholesale Level 2 - $50K - $100K
Retail Level 1 - $100K - $200K
Retail Level 2 - $200K - $500K
Ultimate Dream - Perfect name for a price comparison site. Strategy would be
the entrepreneur needing a dream style domain for capital tool purposes.
DailyVideo.com
Wholesale Level 1 - $2,500 - $5K
Wholesale Level 2 - $5K - $25K
Retail Level 1 - $25K - $50K
Retail Level 2 - $50K - $75K
Appraisal #17
Widgets.com -- $700,000
Girls.net -- $80,000
Candy.com -- $1,500,000
Cheapest.com -- $50,000
DailyVideo.com -- $15,000
Appraisal #18
Widgets.com 130,000
Girls.net 45,000
Candy.com 1,300,000
Cheapest.com 40,000
DailyVideo.com 10,000
Mostly on the 'Wholesale/Investor' side IMO -
Appraisal #19
Widgets.com - $350K
Girls.net - $50K
Candy.com - $2M
Cheapest.com - $1M
DailyVideo.com - $25K
Appraisal #20
domain - market value-end user
Widgets.com -$550,000- $1,300,000
Girls.net - $70,000- $135,000
Candy.com - $600,000-$1,750,000
Cheapest.com - $95,000-$125,000
DailyVideo.com - $25,000-$45,000
Appraisal #21
Widgets.com -- $1M
Girls.net -- $200k
Candy.com -- $1.2M
Cheapest.com -- $2.8M
DailyVideo.com -- $500k



Moniker professional and paid Appraisal
Widgets.com -- $227,300
Girls.net -- $81,900
Candy.com -- $2,237,400
Cheapest.com -- $146,800
DailyVideo.com -- $23,700


What does it all mean? I don't know. That’s for you to comment on.
While the Moniker appraisals were in line with many of the others, I would not
sell at the appraised levels if I got those offers today.   


Have a GREAT day!
Rick Schwartz


UPDATE. The following numbers have been provided by Bob Connor. Special thanks for taking the time to crunch some interesting numbers:


Here are the averages, medians (mid points), and standard deviations
(measure of how much variability) for appraisals for each of the
domains.


Widgets.com:
Average =      $1,247,348
Median =         $500,000
Std. Dev =     $2,210,824
Girls.net:
Average =        $119,452
Median =          $81,900
Std. Dev =       $105,250
Candy.com:
Average =      $2,580,974
Median =       $2,000,000
Std. Dev =     $1,635,693
Cheapest.com:
Average =        $323,948
Median =         $130,000
Std. Dev =       $589,405
DailyVideo.com:
Average =         $48,670
Median =          $23,700
Std. Dev =        $99,436




It’s the”C” not the”I”

Morning
folks!!


Since
I sold ireport.com to CNN I hear this chatter about 'I' domains. The
'I' part of the equation in the domain name is a very small part of
the equation. The power the 'I' had in this particular domain is
extremely powerful. But as the title suggests, it is not about the
'I' domain. It is about the 'C' in
'Circumstance.' Circumstance is what drove this deal and drives
almost all deals.


Now
let me peal this back a bit. CNN got the deal of the century. $750k was a
bargain. The value was close to $7.5M and I am going to explain why I plan to
get $7.5M as a result of this deal. First of all this may become the highest
profile domain to be sold and used in a very long time. CNN may advertise
ireport.com hundreds of times a day throughout the world. And each time any of
us hear that, it will remind the industry and then eventually the world about
this deal. The BARGAIN this deal will become in the eyes of the market. That
alone will raise values across the board as folks begin to realize what power a
domain, a great domain, can have to set you apart from the competition.


The
race is on. Will Fox News fight back and get uReport.com? The one thing that is
a SURE BET, is WHEN that domain eventually sells to Fox, and it WILL sell to
them at some point, it will sell at a rate much higher than $750k
.That deal
will likely never be known when it does happen, but there is no question that
the table is set for a multimillion dollar sale. Do you hear that Seattle? Bases are loaded. So that is really the next piece of the puzzle to follow. This has
the power to blow the lid off the domain industry. Two titans at WAR and it is
their domain names that will be their leading Generals.
For the love of  Pete, they pay $750k for a picture of Britney's panties!This domain may actually define both networks for the next generation. Comparable? You decide. This may illustrate to the markets and business world that a domain name value is a drop in the bucket when compared to other income producing assets. The very future of ALL business is wrapped up in their domain names. It has been that way for a dozen years and it will be a recession or a crash in 2008 that forces all business to re-evaluate how they do business and why I would make such statements. How many other industries and
titans will fight similar battles? The value of this sale will be pointed to as
another mile marker not only in the domain industry but in business because of what is still yet to
unfold. The best is yet to come.


Have a GREAT Day!
Rick Schwartz


iReport.com and Domain Valuations

Good Morning Folks!!


I would love to give the details of the sale but by contract I am not allowed.
However if you read my past posts, the secrets of how I approach this are all
there. NOW maybe the industry will REJECT the 'X' factor. This was
CRAP introduced by the VC guys that has NOTHING TO DO WITH DOMAINS!!!!
If domainers want to be FOOLS and keep selling for 'X', I will keep
saying that domainers are leaving a FORTUNE on the table and don’t understand
the anatomy of a great domain name. Maybe this will blow the lid off all the
appraisals services. They are ALL WORTHLESS. Absolutely worthless. Not a single
one has a clue. Not a one and SCAM is usually the first thing that comes to
mind when I read a worthless appraisal that somebody actually paid for.


The
ireport.com sale shows that conventional valuations are fundamentally flawed as
they do not take into account the biggest part of what makes a domain name valuable.
When I say something like this, appraisers tilt their head like the RCA dog.
They react like I am talking a different language. So this is why I give no
credence to ANY domain appraisal service. They are ALL worthless and many are
slanted depending on their circumstance while others are pure rubbish. If
someone waives an appraisal in my face they get a laugh right back in their
face. It is like wearing a billboard that says, “I am a clueless rookie.”


To
come to a true value it would have to be by committee and that committee would
have to be made up of successful domainers as well as others. Without
discussing all the possible attributes of a domain name it is impossible to
come up with a value. Those buying and selling based on 'X' are
playing somebody else's game. Don't be foolish enough to swallow their silly
valuations. I have said this over and over for year after year and maybe since
some of these players have disappeared as fast as they appeared, maybe now
folks will take notice. Like I said, I have blog posts about it right here for
anyone willing to dig!


Now
I admit that ireport.com was a perfect storm. All the elements were in place
for a pretty big payday. However what the following years will show is this “Perfect
storm” will be repeated by me and others many times.


While
I can't go into the details of the negotiations, what I can say is it took
several months and the main sticking point at contract time was whether this
sale would be made public. Something for me that was non-negotiable. I would
have walked from the sale if I could not report and publicize it. If DNJournal
could not include it in their updates. The deals never reported would make
everyone here, think differently about their assets. Still, folks are more
focused on traffic and stats and 'X' than they are on what makes a
domain great and have value and have great value to others before that event
even materializes..


$750k
is a stepping stone. What it does is take what we do from theory to reality.
When we look back at this sale in 10 years, people will say it was cheap and
should have been sold for 10x that number. It's a stepping stone because
sometime soon it will be unusual for any good domain to sell for under 7
figures. Then 8 figures. We are entering the period of time where we will see
some significant domain sales. During this slow down or recession, it will be
the DOMAIN INDUSTRY that is the shining light on the hill. A place where great
fortunes can and will be made. Times like this fuel emerging growth and we are
more than emerging. We are busting out when everyone else is bailing out. We
are positioned very well and this rocky financial environment we are in will
benefit the domain industry more than any of us could do alone or collectively.


Have a GREAT day!
Rick
Schwartz