Birdie in The Mine DOA. We Now have a CAUSE of Death!

Morning Folks!!


It has been no secret where I stand with the O.co debacle. I have written extensively on the subject. No other subject has been covered closer by me in nearly 5 years of this blog. Why? Because this was important. Very important. This bit of information is huge and I said many times I would 'Hang my hat on it' before I even knew the results. This golden goose has given birth again. A complete set.


The DomainIncite article today and the quote from Patrick Byrne of Overstock.com says it all.


“O.co was my bad call” and that “about eight out of 13 people who were trying to visit us through O.co, eight were typing O.com”


8 out of 13 folks! Pay attention. These statements made by these folks are priceless and I thank them for it.


We finally know the other side of this famous statement and added together, that is the whole enchilada! A full and defined equation using the best of circumstances with MILLIONS of dollars thrown at it and a full result.


'Mr. Johnson said customers responded well to the O.co advertising, but after watching the spots, 'a good portion' of those who sought out the website went to O.com, instead of O.co.'


We now have a definition of 'Good Portion.' WOW!!!!!


According to the numbers that works out to 61%. 61%!!!! That is OFF the chart. Until now I had always believed that 50% would have been the high water mark. But 61% is much more devastating and that 61% will improve in time. To maybe 50% which is still DOA.


With all the evidence there was still debate disguised as hope. That hope is now DOA as well. The debate os OVER! What SCHMUCK wants to argue the FACT that if you use a .CO and lose 60% of your HARD WORK, advertising dollars, customers, sales, new customers, etc. etc. etc is worth doing? (or imo any other extension other than .com without owning the .com)


This should be a bar that every business not using a .com learns from. It may be invisible to them, but they are not leaking, they are hemorrhaging. Those that continue to close their eyes to the facts will continue to be SLAVES to people they don't even know. Like me and many of you!!


As they open up thousands of new avenues, I will enjoy the extra traffic and money and I wish them all the great success! I love you my brothers! Build empires.


Have a GREAT Day!

Rick Schwartz


P.S. Here are just a few of my .co articles because I have articulated just how important this result would be BEFORE we ever got a result. And with loads of ads and Superbowl advertising and it is still spitting in the wind. This is a huge blow to .whatever and just because there are many forces that will push back as they have $$$ on the table, it will not change the facts. The equation will only be slightly different with others.


Lastly, let me tip my hat to the folks at Overstock.com that had the GUTS to actually follow the numbers and not bury them like most would. They did a great service for all of us. They learned something and they shared it. Mr. Johnson, Mr. Byrne, you are stand up guys and you bared for all following your heart and how sometimes that collides with following the numbers.


Overstock did something on a grand scale, got a grand result and those that don't learn after all the dollars they have spent need to keep reading the following 2 statements until they do.


Imagine, not only pissing 61% of all somebody's business away, but in a similar scenario they could be pissing that traffic right into the mouths of their competition. Who after what Overstock has taught us would risk that now? SCHMUCKS!!! I mean this is as simple as it gets. A company could collapse over something like this. Luckily nothing was at O.com because had there been a competitor there, it would likely sting 1000 times as bad.


'Mr. Johnson said customers responded well to the O.co advertising, but after watching the spots, 'a good portion' of those who sought out the website went to O.com, instead of O.co.'



Patrick Byrne said


“O.co was my bad call” and that “about eight out of 13 people who were trying to visit us through O.co, eight were typing O.com”





January 23, 2011

http://www.ricksblog.com/2011/01/my-take-on-ocomi-mean-oco-and-other-new-extensions-and-their-fate.html


January 29, 2011


http://www.ricksblog.com/2011/01/will-any-co-stand-up-to-udrp-or-wipo-and-will-it-be-worth-defending.html


February 6, 2011


http://www.ricksblog.com/2011/02/coboom-or-bust-love-or-anger-confusing-the-confusion.html


May 11, 2011


http://www.ricksblog.com/2011/05/the-birdie-in-the-domain-mines-singing-or-dying.html


November 14, 2011


http://www.ricksblog.com/2011/11/the-birdie-in-the-mine-dead-at-just-11-months-of-age-now-what.html


http://www.ricksblog.com/2011/11/is-it-over-for-co-big-fanfare-turns-embarrassing-and-costly-with-oco-decision.html


November 18, 2011


http://www.ricksblog.com/2011/11/whatever-and-the-biggest-losers-.html


December 1, 2011


http://www.ricksblog.com/2011/12/mission-accomplished.html