So, I have an exact match domain in DOTCOM that was making nothing and now is on pace to make over $1000/month and growing. I am enjoying the fruits of someone else's labor. They have overhead and employees and I don't. They spend time, I don't. I may be getting crumbs, but they are losing their cake!
They got a shiny new GTLD domain name and they don't even have a CLUE that they are paying and also losing THOUSANDS a MONTH in lost sales or lost customers. So just on the RAW DATA that domain is costing them an extra grand a month and growing at an accelerating and healthy pace of about 30%-50% monthly.
Remember, I am only getting crumbs! 3800 of THEIR customers got CONFUSED and GOT LOST! So what is the value of a customer? For each business it is different. But I will tell you this, only a FOOL or an IDIOT or worse would ignore such data. So the value of this particular domain went UP! Will I contact them?? HELL NO!! Will I try and sell them the domain? HELL NO!
As you can see this domain was just sitting there. THIS is why you use PPC and THIS is why I don't use landing pages! This also is about VALUE!!! I can calculate a value based on my income. If the present pace of 33%-50% monthly growth keeps up, in 1 year I might be at several thousand $$ per month. Maybe $5k-$10k or more. Each month that domain is getting more and more and more valuable.
TO THEIR CONTINUED SUCCESS!!!
This is happening all over the Internet. EACH and EVERY business that chose a new GTLD to be HOME has a silent partner. Not only are the $$ increasing each month, so is the rate of growth!!
I am their SILENT and INVISIBLE partner!!
THANK YOU! THANK YOU! THANK YOU!!
Don't be a fool, the numbers don't lie. PEOPLE LIE!! If you still want to build your dream on GTLD quicksand, you are a FOOL. Your company will look foolish and whether you know it or not, see it or not, the long-term costs are staggering!! Ignoring this makes you a foolish Ostrich!! Except your head is not in the sand, it is somewhere else. You know the old saying, you can lead an Ostrich to water but you can't make them pull their head out of their own ass! :-)
And this is only one of the HUNDREDS of pitfalls with the new GTLD's. But this is a BIGGIE!! The BIGGEST!! Companies wanting to be COOL and bleeding, bleeding, bleeding!! Led by cool but clueless CEO's and marketing teams.