The Domain King's® thoughts on domain names, web traffic, increasing web sales, success, life, and plain-old Business & Marketing 101. Nothing happens until a sale is made!
A fool and his money are soon and easily parted. I should know. I have been broke in my life. Made money and pissed it away. I did not know the difference between an investment and a gamble.
Maybe I can share this lesson with my readers and how you can avoid this pitfall.
The .Kiwi folks are nice. So is the casino pitboss.
So today we all have the golden opportunity to buy hotels.kiwi for $125,000.
Ok, so let's agree that is one of the very best .kiwi domains. For an end user in New Zealand, it might be a good gamble. It may even be a good investment.
Let's say Hotels.com would be their best prospect.
Oh snap! They use the sub-domain to achieve their goal with a cost of? ZERO!
Like I have said, if these companies want to look smart and have a real debate, talk about the FACTS. The facts are that these large companies have decided to build VERTICALLY not HORIZONTALLY! They are not wide, they are tall.
So if you want to see the future, look at dot-coms that can have sub domains. Problem with MANY gTLD's is they are not subdomainable from the get go and these extensions are 100% sub domaining without the .com. But when you can only use a handful of adjectives, nouns and verbs to describe your gTLD, you die on the vine. No question about it. Unless pigeon shit farmers come to your resuce.
Now the point of the post is if you have $125,000 you can buy this domain Hotels.kiwi. Is it a safe bet?
Let's see.....
Hotels.nz goes nowhere.
Hotels.mobi goes nowhere. How much is that bitch worth?
Hotels.biz goes nowhere. How much is that bitch worth?
Hotels.info goes nowhere. How much is that bitch worth?
You see where this is heading.
So will Hotels.com buy hotels.whatever x 1000? Probably not. But even if they did, the chances are they would just redirect to the dot-com. So how commercially meaningful is that??
So as a domain investor......that is an insane risk. For Hotels.com it may be the cost of doing business. Maybe not. Maybe they wait for some schmuck to buy it and WIPO them. A couple of those and this thing would deflate faster than the worst souffle!
It's a GAMBLE!
Now compare that with buying a $125,000 keyword.com. Even if you goof, even if it is not as good as you thought, don't you think the value is still probably 6 figures? So go look at dot-com domains asking about $200k and you will have your choice. Which is a safer investment?
The .Kiwi folks and the .Club folks are very legit. I never heard them say ridiculous things. Their credibility is intact. We can have a debate and a discussion. I don't see everything. I see what I see. They may add something of value.
So while those that don't care about their credibility and really don't give a rat's ass if you succeed or not as long as they succeed, will always run around and say silly things. But silly hurts them all. They come to market as one, times 1000, and they will leave the market one at a time x 990. Really sucky odds even for the biggest gamblers.
If you have millions, you can afford to gamble. If you don't can you afford a total loss? That is the ONLY question you need to ask.
I sold Casinos.mobi, Tickets.mobi, Escort.mobi for chump change. $122,000 loss.
Crusies.kiwi $83,000? I hope they find an end-user to buy it. But a domainer?? Really? I just see it as a gamble. I went to cruises.nz. It goes nowhere.
I own Cruises.mobi, want to buy it?? $83K? Do I hear $10,000? Do I hear $5000? What is the value today? This is real vs the bullshit. And .mobi registrations are rising. well over a million of them. I want $83k because why?? Based on what?
Look as .mobi is growing faster than most others. Explain that?
And I don't mean to pick on .kiwi. But those are the numbers I have so far and when others release theirs, I will comment as well. Plus I happen to have a UNIQUE outlook by already owning my .whatever counterpart so I think I have great evidence that can hardly be just swept away and ignored.
My readers have lost millions. Let's face it. We made some, but when it came to anything other than dot-com, the majority of folks found very limited success.
And I bought into many .whatevers. Only the .me's have more value than what I paid. Every other extension and I have yet to see the dividends I once thought possible.
Who will beat .tel other than the top 5-10?
I always exempt ccTLD's because we know there is a place in the eco-system for them. I have never focused on them because I don't focus on local markets.
So I just can point to REAL examples nobody else really can or have not as yet vs the BS being spewed by the likes of some and reinforced by others with a monetary stake in things. NOISE! So be careful what you read these days. The lure of $$$ will have them sell their souls. Greed is a huge catalyst that was the foundation of all of this as I recall history and unless you are prepared to absorb a 100% loss, these are some of the poorest casinos.mobi I have seen. Most so far are incapable of having more than a few meaningful combinations. How does that translate to success?
At least with .kiwi it is much less restricted than some of the truly worthless extensions you will see. .
Kiwi has many or possibly unlimited left of the dot variables. .xyz does as well but I have yet to see the vision and then it still has to be sold and it still has to be adopted. Many others, MOST others, almost ALL others, have a handful of left of the dot variables and think they can become meaningful. They need to understand what a sub-domain is first and then become a registry. They are about to find out the hard way.
I would think the first rule may be only have 3 to 4 characters right of the dot. I think I would disqualify anything with more right from the get go at this point in time. That may be why .Web, .App, .Blog, .Shop has led the pack in pre-registrations.
Investment or Gamble? You decide. Not me. I can only decide for me and share with you. LIke I said, I have no issue with .Kiwi. They were/are a sponsor of TRAFFIC. I want them all there. All there to make their best case among a tough audience looking for real answers before they invest what could be large money. But that does not mean I can't comment and do it honestly. And I would never say anything I would not say directly to them and I am sure most folks know that by now.
I hope they all hit pay dirt. Their success is our success regardless of the stupid things some are saying and doing. But they need to get a grip and understand the real damage they are doing to themselves. Self inflicted. You can't even begin to wrap your heads around the private conversations. They are beginning to just dismiss one and all when it comes to gTLDS.
Given the choice, I would invest in IDN's first. They have gone through the years of pain that these others are ony just going to start. Most folks I know need to eat today. Pay bills and the mortgage today. They don't have unlimited funds. These extension ARE illiquid as Forbes stated. But not the dot-coms. The.mobi's maybe. The .whatevers almost certainly. Once the dust settles, you will see that weak extensions like .tel will survive and get stronger while all these other guys do their work.
The conversation in the boardroom will likely include all the other non dot-com extensions and of course the dot-com. But the chances of them choosing .whatever over the extensions already available is not a given. So .Net, .Org, .US, .INFO, .Me, .Co, .TV, .Biz will also be on the table and those are MUCH bigger and stronger horses even tho so many are laughing at them. So .whatever guys, don't laugh until you pass the worst dead nag in the race.
I am on record saying I am an opportunist. I make a living searching for opportunity. Many of you do that as well. I am not scared to jump on opportunity and when I see it I will jump.
.Com happened for a reason and this entire charade is to try to copy that. Dot-com and the Internet in general was a once in a hundred year phenomenon that the entire world shared in. And it had NOTHING TO DO WITH .COM. It had to do with who built on .com and what they built. The question is can they attract meaningful businesses to give them legitimacy? Not one or two but hundreds of thousands and millions? Can those companies endure with them? Somebody willing to abandon their dot-com because they truly believe what they say?
Or is it merely another door that may or may be LOCKED as I illustrated above.
The horse shit I have been hearing is alienating the single biggest pool of buyers they have. Insulting knowledgeable and professional domainers is lunacy. And you guys all own it. You rise together, it would not surprise me that you fall together. With the exception of those that could have a fit in the Internet eco-system.
It will be many years before we know. We may be all talking about it now but when was the last time you talked about .mobi? .Tel? .Aero? .Biz? How important are any of them to your daily or investment lives? I have no evidence whatsoever of a success. I will search high and low for that success. I do think that some may be surprised by what breaks out and what does not breakout.
Yes, you can run to the window and buy your Kentucky Derby Tickets right now and figure out which of the 1000 will come in. Or , unlike GAMBLING and more like INVESTING, you can wait until they take the first turn. You can wait until the mid-point. You can wait until the stretch. 990 of them won't make it to the finish line. If you want to gamble, you do it now. If you want to invest, you wait until the race is 3/4 over and make your move. I would rather invest $5000 then gamble $500. I would rather pay more for what is proven than risk what I have no idea about.
Each new gTLD I will review with the following lens and I will rate in each category.
NEED
WANT
DESIRE
VALUE (And for now, let's stipulate that value is limited until it can be measured in a more meaningful way)
I can score them on a 1-10 basis but seldom will I have to.
So let's start with .London
Let me also make the following blanket statement. Geo's and Brands may be exceptions.
Brands have nothing to do with us as investors. The only relevance is if they will use it, when they will use it and how they will use it. So let's stipulate that .brand is a separate issue. If I were working for .brand I would get the .brand gtld. Maybe never use it, but secure it nonetheless depending on the brand. Some brands can take their time. .CocaCola for example is not in jeopardy. However .apple or .delta could be. So there would be more of a sense of urgency.
.Geo tlds will be determined by how it is embraced locally and whether it is a turn off or a turn on internationally. Gucci.Rome? Maybe. Fendi.Paris. But the "." is very confusing and sometimes catalogued.
Point is, these are different from the generics. I can't say which way it may go. But it is still limited. But there is opportunity depending on the restrictions and adaptation. It may or may not be embraced. The public has the final vote. None of us do. Our job is to predict what will unfold and bet on the outcome.
So then we get to the generics and those are the ones I will focus on.
Let's do .Club
First of all when I apply my test of Need, Want and Desire, almost all will rate very low on "Need". There is little "Need" for any of this. So let's not make false foundations. Need is universally LOW! Bullshit is about to become universally high trying to overcome the FACT that there is no need! We already heard some of it. We are running out of .coms. Bullshit! .Com is your fathers extension. More bullshit. And friend or foe, I am allergic to bullshit and I will point it out each time. If you like stepping in it, then by all means don't let me stop you.
Then we get to WANT! Want is another story. And .Club actually ranks rather well on want. I could see clubs wanting their name. So let's discuss the most valuable .clubs. Those will be famous and trademarked .clubs and that has no meaning to you and me. However there are a number of generic clubs. Problem is most clubs like that would not have a lot of money as a general rule. Now there are exceptions and it will be those exceptions that you would have to focus on. So Bridge.club to a women's Thursday condo club has no value. You need a national bridge club to WANT that domain for a lot of money. Do they WANT it? That is the question?? They certainly don't need it.
Then we go to desire. You really need to desire something before you even get to want. I don't know that folks are going to desire these. They may. There are enough clubs so it could have a basis and a foundation. Will they desire it in time is the only question?
You can take a gtld like that and stand it next to .tatoo for example. Given those two, I would bet on .club. But of course, we have many more choices, so keep your wallet in your pockets for the time being.
Then .sexy is the last one for today. There is only one thing I am 100% certain of when it comes to .sexy. I am certain that sexy.com is the immediate and big winner. There is no gamble there whatsoever. Sexy.com does not have to do a thing. On the other hand the .Sexy registry, needs many thousands of what comes down to "Sub-domains". That loops right back around to co.com. They seem to be betting that the .com is imperative on the end and are going to be there to take advantage of the confusion factor if that materializes. But don't mind me. I am a simple man who is easily confused. Luckily hundreds of millions know how I feel.
I will match each one against .web. Why .web? Because so far that would seem the one that makes the most sense for any type of wide adaptation in which ANY word or phrase can be used in conjunction with it.
But .web could be another .biz or .net. Could be. I am not certain. I can see scenarios for either. And that is what our job is. Be certain about what we are certain of and be flexible on what we are not certain of. With each new bit of info, even certain has to be looked at again and recalculated. You either become more or less certain. But this is still a process that must be done mentally to get to a conclusion and an answer before others do.
So .web if it had some broad support and advertising could be an extension that puts .net on their heels. A good case could be made to abandon a .net and use a .web if it were to be embraced by the public. My comments on .web go back years and as Franky pointed out during our debate last month, they opted for .info instead. That was a HUGE mistake. Had they used .web at that time, I think things would look a lot different today.
Need, want, desire.
Need to me is universally 1 on the 1-10 scale. It may decline from there. ;-)
Want, comes down to the audience it will attract. .Club could do well on want. .web could do well on want. .London could do well on want. When it comes to desire, that is what they need to instill in folks and that is a TALL order. To instill desire on something you don't actually need. Tough mountain. Depends how the locals embrace and use it. Depends if the locals are not the ones that own the domains. Depends on all types of restrictions that could be in play. That applies to all the geos universally. We know the city is behind .nyc. But what we don't know is who and how many will adapt to it and who basically will reside there. Who will or will not advertise it. All unknowns and most of the unknowns don't end well. And the confusion factor is always there.
Brands are separate and the only thing we need to watch for and be aware of is adaptation and advertising. Whether it will be used as an internal or external platform. Without that, it is nothing more than a patent in a drawer that may or may not have useful value.
Look, I enjoy talking about the unknown. Comparing notes, thoughts and ideas. The elbows will eventually fly with 700 horses in a derby meant for 15-20. They will contradict each other. Stumble over each other and basically do damage to each other. More than my thoughts could ever do. Sorry, that's the way it is likely to unfold. I can't control any of that. I can just see it before it materializes and articulate it beforehand. Tell me next Christmas how wrong I am. Kumbya won't be in the top 100.
Sales are hard to make. But sales make the world go around. Without sales all the 700 die on the vine. No 2 ways about it. A true catch 22. Domainers looking for the second coming are likely to snap up whatever they can afford and if that smothers the end-user out, game over! On the other hand if they are depending on the end-user and startups to support them, could be the same result. A balancing act for sure. It will take a few years to see who survives. There is simply not enough oxygen out there to support them all. Each collapse can only hurt those that remain. Can only cast a shadow on the others. That is why there will be a lot of turmoil to come.
And they will be FORCED to resort to bullshit as we have already seen. They must paint a blue sky or who in their right mind would invest? When selling, there is allowable bullshit and bullshit that is to the point of misleading and lying. See when you have to mislead and lie to sell, that is a very weak sale. That is a sale that may bounce. That is a sale riddled with problems. That may not be a sale at all. I think we have all been fooled enough with the promises of riches with extensions that have done nothing but suck up investors money.
I really do want to see what they see. Just don't pee on my leg and tell me it is raining. Tell me the benefits of your .whatever without having to resort to silly stuff that will never filter down to your target audience anyways and alienates domainers that could actually invest if they did not think they were getting bullshitted AGAIN! It's all about the .whatever and what value it has to offer. The same people saying this and that didn't see the recovery and BOOM we are in now just a few months back when I started pointing to the reasons we would be where we are now. But it is not about now, it's about where we will be in a year from now.
I really don't care who runs the registry. Network Solutions was perhaps the worst company I ever had the pleasure to do business with. They were so inept back in 1995 and 1996 tat they forgot to put in a cash register and actually charge for each domain name. Did not seem to hurt .com and they were like an angel investor to me. By the time the first bill actually came, I was making money online and I had more income than bills.
This is fun and exciting times for us. However the new registries are under the gun to make money. They have overhead, staffs, rent, attorney bills, ICANN bills and then they have to suffer delay after delay after delay. That is very costly and some of them are in a world of pain. So when I hear domainers say for $185k they could have owned a registry, not so fast. And since we are ging to have 700 under the gun at virtually the same time, IMAGINE the bullshit they and their folks are about to spew. I have written about it for 18 months and now we are seeing it.
Besides that, 75% of "Domainers" and "Domain Flippers" that we all know, will be working for these companies. So friend or foe, it is about the viability of each extension and the opportunity to make money that will be my driving force and the only thing that gets in the way of that is BULLSHIT and that is why you will NEVER see me relent when it comes to BS. No way Jose!
So my advice for each gTLD, is stick with the facts, don't make up sales and don't try to marginalize something else in order to make your case. That dog won't hunt. It's weak and transparent. Really.
Just one last promise.
If you like your .Com, you can keep your .Com. Period! See I think when it comes to bullshit, we have all heard quite enough. So become Joe Friday from Dragnet. Nothing but the FACTS. I point to EMPIRICAL evidence backed by numbers. Ignoring that is not the road to make a sale.
I was going to post this last week and got a bit derailed.
So now that both Part 1 and Part 2 of Team Schwartz vs Team Schilling it is time to post how I see it.
First, I don't think there is a winner or a loser. I think we just have "On the record, for the record". I think we all presented a brief point, counterpoint and I think it was entertaining, informational and productive and it was very serious because it deals with where you may or may not invest your hard-earned money. In a few years we will look back and then we will see.
Frank and I are friends and we have never had a cross word. That does not mean we have to agree. Berkens and I are friends and we too disagree some times. But we duke it out with thoughtful debate and we let the future sort out things like winners and losers.
I heard arguments that I had not heard before. Some made a lot of sense and of course I was quick to point out when it made no sense. But we all have one thing in common, we are looking for answers. Some have a more vested interest in it than others, but answers are what we seek.
I look at it and while it was really a perfect opening, it was just that, an opening. There is so much more to discuss and understand and to either reject or embrace.
It's not up to me whether their vision becomes a reality. I can only bet on the outcome. Invest in whatever direction I see it going. Like everything else in life, I may bet right, I may bet wrong. But as a businessman and an opportunist, I will look to history and the empirical evidence that has already been gathered to help me decide.
And while many would like to forget about .mobi and .aero like the public has, we can't ignore their outcomes. Their success is not our success. Nobody to blame for that. Just how the chips came down. Same with most of the others.
So out of 700 I am pretty sure that 7 of them will come to challenge .net or other tld. Maybe some country codes. Maybe not. Great and Unique Content and successfully establishing viable businesses will determine the outcome more than any other single thing. Registry success does not translate to investor success. Two different ballgames. I am sure many will find some degree of success.
Monte says .Travel is a successful registry. That may be true. But I would not invest seriously in that tld. Or .aero. I have nothing against them. If they make money or not has ZILCH to do with me. I just don't think it is a wise investment when there are so many better choices. Especially if you flip domains for a living.
But what really is crazy to me is the notion we are running out of .coms or that .coms are going to be old-fashioned. That is just loony tunes to me with all due respect. I don't think crazy talk helps their cause and actually hurts them. I think it turns people off. I may be wrong. I can't speak for everyone but human nature does have a reaction and it is not the one they want. Especially when I can prove it with simple numbers and an example with TopPlumber.com.
There will be opportunity whether this succeeds or fails. Whether there is confusion or not. But you can predict with a pretty good degree of certainty that if they discover their efforts are not being fruitful or their customers are confused that they could care less about anything but stopping the bleeding.
I talk about how I see 700 horses in the starting gate and I don't know how most of them don't get trampled by the others. They disagree among themselves. They each have different self interests so none will be playing from the same sheet of music. That equals chaos. You can see it from here. You don't have to wait a year to see multiple collisions of all sorts. A few scams and an extension could be out of it!
Like I said, we have only touched on some of the issues. And at the end of the day it will be a gtld by gtld race. Some will be viable and some will die on the vine and that is already happening. All forseeable.
There is so much more to debate over. Reality will determine the winner. Not you, me or anyone. We all just make our case. We put our money where are mouths are. Frank certainly has devoted many millions to what he believes and like Lonnie said, if anyone is going to make it, it will be Frank. I like .link but I don't get .tattoo. I have to look over the rest of his list and again, it will be a .whatever by .whatever decision. .tattoo won't be high on my list. But Frank estimates 25,000 registrations.
Each Registry I talk with throw around numbers that may have made sense given the current levels of extensions but I think are a little ambitious given 700 breaking at nearly the same time. So their biggest obstacle may be their own projections.
Either way the landscape could change drastically in the months ahead. As I have said, once these folks start hiring staffs, their sheer numbers will overwhelm us. It will get noisy. So don't be surprised and don't be surprised if I don't win any popularity contests. Anticipate and be ready for what is coming regardless of the success or failure of any individual extension.
My MAIN position is that after the dust settles and we have the carcases of 695 .mobi's lying around, that will be the fuel that finally accelerates .com prices to the levels I believe they are worth. I think we are already seeing that.
It is ok to build on any gtld. But you MUST own the .com at some point to continue your growth. Not doing that is a dereliction of duty. If you are in charge and you make a mistake like that.....you should no longer be in charge. That is why to this day I scoff at that Madison Avenue panel in 2007 that said it was all about "Budgets". Sorry, budgets don't count when you must make a decision for the next 100 years! I don't think budgets matter when your house is burning down. I don't think budgets matter when you have a heart attack. Budgets are guides they are not tablets written in stone! Listen to THE Dumbest answer I have ever heard since I have been in business.
There are two basic groups in domaining. Those that make money and those that would like to make money. Whether we like it or not, it is a very small group that actually makes money. An "Elite" group. Not that they are "Elite". But the group as a whole is elite because it is such a small but fairly powerful group of less than 2000 out of 7 Billion.
The industry is not growing. At least not yet. In a success, .whatever should grow this industry exponentially. With that growth it becomes less elite as more join those that make money. Or not because it may not unfold that way.
We have watched several waves of domainers come and go and come and go and come and go again. Many are the type that will chase shiny objects and we may or may not see that. Guess it depends on how shiny things are.
2014, 2015 and 2016 are just going to be fun. Lots happening. Lots of dumb business is about to be shown us. We are gonna die from laughing because some are going to make the dumbest mistakes you have ever seen. And some are going to be very methodical and fail anyway. It's just "Survivor" and it is being filmed right in front of us.
It seems you hear the same few extensions over and over when it comes to favorites. .Web is the front-runner almost every time. .App, .Blog, .Shop seem to be the runners up. Your guess is as good as mine. I can't stress that enough no matter how certain or opinionated I might be. But even in that race, I see .web vs .net if there is a race.
The key element for .com, like it or not, is type in traffic. That was the hidden pot of gold that is likely missing from the new extensions. Ask Google, they get most of the typos for .whatever right now and I bet it does not mount to a hill of beans.
Ask those in an elite group that are still standing. They ALL have type in traffic. Not on all their domains. But they have type in traffic and if not there would be no reason for PPC would there? So that is one of many missing foundations and how many have to be missing before you have a collapse? Type in traffic was the single biggest key and accelerator to domaining and growth whether folks want to understand it or not.
Each new .whatever has some dependence on other .whatevers. They will suffer the burden of the bad moves by others. So those with solid plans have the weak as their biggest obstacle not me. Nothing I can say can be as bad as a horse falling down right in front of you during a race.
Believe me, major mistakes have already been made by major players. It may not reveal itself yet, but in time, it always comes to the surface. So far the big winners are the auction losers which is funny and cool in and of itself.
This is an elite industry with even more elite people coming into it. If they succeed, they become more elite. .whatever barons and just like the Kentucky Derby, only a very elite group of people in the world could actually handicap this and from those maybe none of us will get it right. That is how you transform elite back down to earth.
700 horses coming out of the gate and the one thing that is pretty certain and almost all agree, some will be complete flops and be trampled at the gate. The only question is which ones and will they hurt others?
There are myths in business that have been busted wide open over the years. I have empirical evidence. Not theory. I can point to things I have pointed to for decades because they are solid in the results they have proved over that time. I can calibrate the future for 40 years by the 2 simple myths below.
Myth #1. If I deliver food or pizza to people fewer people will come to my restaurant to eat.
So that is a myth and the thinking behind it is flawed. Here is the fact:
If you deliver you increase your pool of customers. You increase sales, profits and you expand. Your dining room gets fuller and you fulfill a NEED when they don't feel like leaving the comfort of their home. Now you can argue, but it won't make you right. I have 40 years of challenges and that baby still stands and your dog won't hunt. But some dinosaurs still think that way.
Where did those new folks come from? Some would want you to believe they came from your own dining room. That you split your customer base. Sorry, wrong answer. It increases people who are interested in your restaurant overall and maybe from a larger area and your customer base grows from the outside with new business. A rising tide.
Myth # 2. If I have a restaurant and a guy opens up a restaurant across the street he will take half my business.
Wrong! He might DOUBLE your business.
So let me point to real world example in Dallas Texas and Restaurant Row that was created in the mid 1970's. At the time there was one restaurant named "Old San Francisco" and it was one of my favorites. There was a bowling alley across the street. They were busy. They did fine. But then they opened up some 20-30 other large restaurants all right next to each other on the same street. Some thought they would go out of business because of the competition. In fact, you had to call Old San Francisco 1-2 weeks in advance to get in the door. See 30 restaurants and 30 restaurants advertising the same basic address and same basic product.
They were all good restaurants and they added VALUE by bringing all those people together looking for the same things and they all did well. They do that with auto malls. More PROOF! Not emotion. Facts. Proof. Historical evidence. Empirical evidence. How about malls themselves? How about "World Trade Centers"? They bring competitors together to do MORE BUSINESS in a faster amount of time!
That is why I can be certain that whatever happens in .whateverville, it can ONLY HELP .com. PERIOD!!! NO QUESTION!! NONE!! NONE!!!
Now if you have shit domains you are screwed but you were screwed with or without the new gtld's because you have crap.
Here is what the debate should look like if you want to have legitimacy with gTLD. Talk about specific .whatevers only.
There could be a market for .app or .blog or .web or a FEW others. I talk about dying on the vine. Look how many have died before it even germinates let alone making it to the vine. Many abandoning what they were going after and doing it early on in the process.
No emotions, just facts. Hundreds of horses at the gate and while you may want to talk about the race track itself or even the other horses, none of that matters. What matters is your horse and your stable. So if you tell me how bad the other guys stable is, most folks get turned off and walk away whether they say something or not. We all need to hear benefits of your horse. Why your horse can win. It has little to do with the others losing. It has to do with you winning.
So my horse is better because yours is an old nag won't hunt. That ain't selling
My horse does the quarter in 3 seconds faster than any other horse in the race will hunt. That IS selling.
One emotional one factual. Facts make points. Emotions don't. Unless you are gullible.
Everyone reading this is open to make millions. Everyone reading this is open to the next opportunity. Most are open to .whatever including me. But together there are 1400 "Franchises" coming out that will likely be grouped together in one way or another and a stumble by one can bring down many. I write about those pitfalls to alert and help those on that trail. I simply believe many are unprepared and unrealistic about what is to come, the headwinds they face and the surprises they face.
Sales is easy when you have a product everyone needs. When you are in a crowded field of products most don't need, its gonna be ugly for 1390 or 1400 of them.
The future holds ever single answer. But so does the past!
The idiots and morons always IGNORE my main point. Because if they actually had to argue the MAIN POINT, they would go down in defeat in the opening round. They have no answer to my main point and they will never have an answer that will hold water. So they have to distract your attention.
This is the story of Wantable.CO buying Wantable.COM for a number of reasons. Led by CONFUSION! Not Confucius idiots and morons. CONFUSION! But ahh, you are so confused!
You can listen to all types of information. Most is biased. I am not immune. So when REALITY surfaces, that speaks 1000x louder than all the nonsense in between. So open your ears. Deal with FACTS!
STOP IGNORING THE MAIN POINT OF MY ARGUMENT!
Last year Mr. Johnson explained a 61% loss using the O.co domain name in lieu of Overstock.com. This year it is Wantable.co story that emerged on Mike Berkens Blog. Seems Wantable.co went out and bought Wantable.COM via Sedo for $47,000. Am amount that Sedo was supposed to remain confidential.
The story closes with 'It looks like a huge success story for the .Co registry.'
Well not so fast Mr. Berkens my good friend. This is in fact a good story for .com and not such good news for .co. However, the POINT in all this is something I have repeatedly stated since this debate began and left the following comment on Mike's blog: Ya know, the POINT I always try to make and the idiots and morons just gloss over like the 2000LB Gorilla isn't even there. It's there baby and here is another PUBLIC sighting!
'This is the ONLY way to brand a non .com.
Bravo!!
You MUST have the .com and THEN you can promote and brand ANY extension you like.
It does NOT work in reverse!'
So I have nothing against .co or .info or .crap or .whatever. My ONLY issue is that being CUTE without owning the DOT COM is not only the WORST business decision one can make, but I can get on stage for 3 HOURS or more and go over reason after reason after reason that you MUST have the .com version of the domain IF you promote a non .com.
So simple even a bean counter should embrace it!
But later after my comment the BUYER of Wantable.COM chimed in on the reasons. STRAIGHT from the horses mouth. These are his reasons. What he learned and discovered. HE FIXED IT!!! THAT is how you do business and I want to congratulate Jalem Getz for being a SMART BUSINESS MAN!! For figuring it out. For not going down with the ship. For recognizing certain TRUTHS because it COST HIM MONEY and lost business. He FIXED the gaping leak. Well done CAPTAIN!!!
Sorry, I am doing this 18 years. Not having the .com version of your domain going forward is moronic and costly. Look at all the folks that started as a .net and you will find that more than 75% of COMPANIES THAT COUNT have acquired their .com version.
So these words along with Mr. Johnson's words will stand taller than all the BULLSHIT we are about to be spewed at to us.
'Hello everyone, my name is Jalem Getz and I’m the president of Wantable, inc. I thought I might add some clarity to why we purchased the .com. I simply want to share our story since I’ve been an Internet entrepreneur for a long time and have always appreciated it when others gave me candid and honest information. Obviously my opinions and experiences are in the vacuum of our business and don’t necessarily apply to other companies.
First: Sedo violated our NDA by disclosing the purchase price. And, to make it worse they got the number wrong.
We actually leased the .com domain 9 months ago when we launched our website wantable.co. It has always redirected to the .co. Leasing the domain gave us the freedom to build a business around the .co but have the option to use the .com when and if there was consumer confusion.
What we learned: the .co is confusing to a small segment of consumers, it is also more likely to get marked as spam by Facebook and email providers. We experienced each of these issues first hand and while none were insurmountable it was clearly an issue.
Why we purchased the .com and what we plan on doing: we purchased the domain this past week, a full 3 months before our lease expires because we feel by owning the .com we can re-brand as “Wantable” and not need to include the .com or .co extension. Expect to see our website running on the .com extension within the month.
While I’m a big fan of the .co movement, and currently advise a few .co companies, I feel if given the option a company should operate under the .com before the .co extension of their brand.
I hope this adds some color to our reasoning and the information is useful to those interested.'
So folks, swallow HORSE SHIT or take it from the horses mouth! Stop ignoring facts and evidence. These companies have no agenda but building a profitable business. They shared their findings.
The Bottom line is .whatever is GREAT, but with out owning the .com, you are likely to FAIL because of confusion. And even if you don't fail, you will stunt your growth, work harder for less business and you FAIL as the CEO from not allowing this to happen to your respective companies. So be cute, but be AWARE! Because you don't have to agree with me and when you find out I was right you will be long gone!
And if you still can't figure this one out, just send IRS DOUBLE the taxes today because that is how much REAL business you are losing each year and eventually you can add 'FINAL RETURN' as your companies fail if you don't LEARN!
My partner with JointVentures.com
wanted to title this post “Good Morning Folks...and if I Don't See or Talk to
You Much the Next 60 days: Good Afternoon, Good Evening and Good Night!'.
I changed that title because well, its RicksBlog and I felt like it. LOL.
To
business: As I said the other day, Danny and I only answer to about 120 people
from here on out this year as we build JointVentures.com the domain name into
JointVentures.com the business. I figure that will be a 3 year plan for most of
the initial growth, with a LOT happening this first year. Those 120 guys and
gals signed up as inaugural clients and we’re going to work tirelessly to move
mountains and do deals for them in repayment of that trust.
So I’ll be around here posting and commenting whenever I
want just like always. Danny mostly won’t unless it’s obvious/possible the
commenter is an END USER that followed the river here to the pond and is asking
buying questions…or it’s one of those 120 people wanting to ask a question in
public for some reason instead of simply calling Danny to ask. But
I DO have quite a few “pre-written” posts from Danny I think are going to give you all even more
idea about how Danny and I work well together, despite the fact that we FIGHT
about certain things too…more of an idea about how much of all we’re doing in
2013 has a precursor in the thoughts and notes of two guys for years...and
reveal some pretty amazing opportunities for folks to do business with us
TODAY, earning money potentially for life.
In the next 75-90 days as Danny puts 99% of his focus on
completing the 3 or so scaling up priorities he and I have discussed and
decided upon, I think when he comes back into the arena here daily it’ll be
obvious just what the hell he was doing that was more important than crossing
swords with folks on a blog daily (even tho it’s fun). And I do see this as an
“arena”. Maybe it’s just the “Gladiator” movie fan in me! Or that Teddy
Roosevelt quote. Whatever. To daring greatly!
Rick Schwartz
“Good Morning
Folks...and if I Don't See or Talk to You Much the Next 60 days: “Good
Afternoon, Good Evening and Good Night!'
By Danny Welsh
JointVentures.com
If you haven’t heard the news, as predicted by Rick Schwartz
and brought to fruition by us both with the help of some very smart and
forward-thinking folks that took the leap with us, as of 2/1/2013 our “domain
owner” JointVentures.com client roster for the first half of 2013 is completely
filled.
Boarding doors are closed. The jet engine is warming up!
We will accept no
further domain owner clients unless someone convinces Rick Schwartz on
a one on one email that marketing their property will provide a “headliner” for
our company that ALL of our clients will benefit from when a deal is completed
for it. I won’t even see the submissions, and I’m asking our website developer
to remove the “Submit Domains” button on our site…now.
(ASIDE: Okay so Danny P beat me to it, and yet still the
inquiries pour in from all kinds of other methods. Maybe tomorrow I’ll wake up,
walk outside on my front porch with Bailey the Service Dog Flunkie and expect
to see a carrier pigeon dropping a domain submission… *sigh* does anyone
understand that I’m just one guy? We all have our bandwidth…400 properties to
market this year is mine)
That’s right, dance
fans. Club’s closed and now for those who are IN, we are going to show you just
what you got on the INSIDE of…and I hope you’re not disappointed. I’ve been
planning this for two years, but without Rick Schwartz’s green-light it could
not have happened. Without your all’s buy-in alongside Rick’s own, what’s going
to happen in the next 3 years could have taken many more years, or been
completely impossible.
How do we do go from plan to
ever-increasing profits?
Well, First
…let me thank you for this opportunity to serve you the best way *I* know how, even as you increasingly realize
that my ideas and plans are nothing like what most people expect.
Please realize I don’t do things the way most companies do.
I admit. I’m kind of a nut. But I’m the nutty entrepreneur that’s about to
crack a lazy industry wide open and show people on BOTH sides of the table
how doing joint ventures together will break the frame of what’s possible to
increase PROFITS FOR BOTH by a more qualified operator exploiting an
underutilized asset.
Which lazy industry am I talking about?
Is it “domaining” when thousands of Category.com value
assets are sitting UNUSED “parked” and making hundreds of millions of...nickels?
Could be…
Is it “Category” industry when a sales-increasing MVP like Category.com
is on the sidelines and not in the game at whatever price is needed to make it
work for both parties? Could be.
Is there something offensive about me saying that to either
party? Could be.
But forgive me for saying so but when I see 6, 7, and 8
figure assets earning thousands instead of millions…then it only calling a
spade a spade to say that BOTH sides of the table when it comes to the
very BEST and most valuable domain names in the world have been short-sighted,
greedy, and refusing to see what the other party sees…except in a FEW cases.
My role is to increasingly bring both
parties to the table and create a
WIN-WIN where both sides make more money WITH each other
than they can make without each other.
And that’s exactly
what I’m going to do, and if you think any force on Earth can stop me then you
clearly don’t know the power of an idea infused with faith and backed by ACTION.
Second…we
need to work out how we communicate (and how we don’t).
Our biggest potential problem right now is the likelihood
of “information bottleneck” unless steps are taken to avoid it FIRST. Rick
and I have to take what’s mostly in our brains only and transfer it to a team.
And we are asking that each of our clients take what he/she wants to
communicate to me and Rick and transfer it to us using certain protocols. “File
transfer” protocol is key…that’s why I put almost one page worth of notes on
that answer/request of ours in the clients FAQ that was emailed out. Please pay
attention to it. You’ll only have to
read it once. It won’t change much, because we ANTICIPATE problems, not create
problems.
If we ever “fire” a JointVentures.com client, it will almost certainly
be for simply refusing to cooperate in this area, and jeopardizing our ability
to keep our promises to others because one person believes they can monopolize
our time and attention. Unlike something you’ve ever heard from a
“broker” who should be (and IS, trust me) grateful to get your business? Get
used to it! Neither Rick Schwartz nor Danny Welsh are very ordinary guys, and in
an arena where people go ga-ga over 20% income increases we don’t offer
promises of ordinary results…so a few out-of-the-ordinary requests in exchange
for the possibility of extraordinary 20x and more income increase?
I think it’s a fair deal, don’t you agree?
Third, we
now need to get back to the plan I was already quietly implementing for Rick
Schwartz and getting results BEFORE he asked me to take an 8 week side trip
into taking on more clients as his partner with a new domain brokerage. I’m
already 7 days behind in the master plan, but I’m not disappointed. I was
flying a nice prop-plane but Rick summoned a Gulfstream Jet out of thin air in
8 weeks. So I won’t complain. View’s nice.
Company is pretty good, too. I’m already walking the aisles of the plane
and talking to some of the passengers in First Class (that’s you) who have
GREAT ideas on how we can fly this jet even better, more efficiently, etc. Lot
of SMART people in those seats, and I’m listening to everything you say and
incorporating what is good…what is important…and will use those great ideas
when the time is right.
Rick and I’ll be emailing (or may have already by the time
this is posted) a blast message to each of our new VIP domain clients with a
video overview of where we are at and where we are going. I think it’ll give
you a hell of a high level 50,000 foot overview, and confidence that you made
the right choice. If you didn’t get it, that’s a problem. Please email our
admin so you get your address WHITELISTED properly so any mass email
communications we send you this year GO THRU.
Fourth, we
need to be ruthless about what’s important…and what can wait. We’re behind
because I made that mistake thinking it was “important” for me to respond to
everyone’s emails. It is simply not possible for a guy used to DOING great
things to keep up with thousands of people in the blogosphere that seem to love
mostly only TALKING about great things (or criticizing those that do). Sorry.
Making our clients money this year IS important. Implementing my plan the way I
know it will work IS important.
It is ALSO simply not possible for a guy used to DOING great
things to keep up with 120 new clients that seem to love sharing their ideas
about how Rick and I can market/sell their properties for them.
Thank you for the dozens of blog recommendations emailed
to me. But forgive me if I say that being expected to read every blog in
the domaining universe = not important. Rick gave me 6 he recommended, and 6 I
have read and will continue to read. A horse that wins the Kentucky Derby has
blinders on and just runs his race, devoid of distraction. It’s GoBabyGo.com,
not StopBabyStop.com…:) Thank you for the great past leads you’ve passed on to our admin. But
forgive me if I say that taking special time to immediately drop everything and
follow up with 5 year old referrals who were “interested” in a domain property
= not URGENT. Same goes for any company you tell us “should be interested” but
has never contacted you. THANK YOU FOR PASSING THAT INFO ALONG. IT WILL BE
SAVED AND USED IF IT’S SENT PROPERLY TO THE RIGHT PERSON (i.e. not me)! But using it immediately is simply not urgent
when viewed in the context of our team implementing a 12 month plan including a
“domain launch” this year for that specific property of yours.
I will be posting more about the domain launch formula and
sending some videos of what it looks like and how it works. I’d prefer to just
be DOING it, but Rick has changed the dynamics a little bit of what my 2012
plan was. Now it looks like in a few months I’ll be getting to do it with even
better properties to launch…with more back-end sales help from a team…and
bigger companies to be negotiating WIN-WIN deals with for each to get the ONE
unique asset they most want…with 120
clients instead of 1.
So that’s cool. In short…a domain launch is a formula of
marketing activities completed in a rapid-fire fashion from 3-14 days
start-to-finish during which anyone who should
be interested and might be
financially qualified WILL learn about the domain’s availability and pricing
terms because that’s what the launch is DESIGNED by me to do (penetrate
a small niche MARKET with a simple MESSAGE using multiple MEDIUMS)—everyone…including
your older leads sent to us which have been and will be databased, for firing
once the gun is loaded.
Expect BIG things slowly…
that has been, is, and will always be
Rick and my promise to domain owner clients.
Fifth, I
am not only the business owner but also the chief marketing officer and sales
content copywriter of our little merry crew.
That means the next 60 days I have to write hundreds of pages of compelling
salescopy to create our customized “pitch pages” for 100s of unique domain
names— individual custom pitch pages which are designed to compel ONE
action revolving around the domain name itself (typically to trigger a “how
much” inquiry but not always)— and targeted to as many as 1000 companies or as
few as ONE person, depending on the needs of the deal.
One fun example you may have already seen is
TerryBradshaw.com.
A lot to get done, wouldn’t you agree? I wrote the content
(200+ pages) for JointVentures.com in a “vacuum” where even Rick Schwartz barely
knew what I was up to for 4 months…now I have an even MORE DIFFICULT task, and
120+ people to whom I’ve made a promise of progress and a possibility of BIG
results that want to know “what happens next?”
I don’t blame ya! So even though every minute I take
explaining what I’m going to do and am doing makes me frustrated…I understand
why you want to know. On the other hand, I will (and can) tolerate only so many
questions before I’ll have to simply say it’s probably better for us both that
I shred your listing contract and call someone in to be a client who’s on the
waiting list.
Priorities are simple. First is hundreds of custom pitch pages. I’ve given myself 8 or so weeks to complete
that next phase of our 12 month plan. Will I Succeed.com? Go ahead. Mark your
calendar for 8 weeks from today. Just do me the favor and before you criticize
me…ask yourself if YOU could do it.
Those pitch pages combined with the sales team we are hiring
and will be training in the next 90 days gives Rick and I both time for
precious little else…but when complete WILL ensure the increasing success of
our deals, our company, and our clients.
THIS thoroughbred knows the distance of the race, will not be distracted, and
knows what the Winner’s Circle looks like. See you there? I’ll be the one
with a garland of Carnations.com draped on my shoulders (and no jockey).
Sixth, we
need to staff up and scale up certain procedures to be capable of fulfilling marketing
and sales for more domain properties and more clients.
You elected Rick the General when you signed on. And I’m
going to be the Sergeant for now. The Sergeant is extremely important for a
unit to operate, and makes sure “shit gets done” (operations).
But being the Sergeant ain’t my gifting. So I’ll be the
Sergeant until we find someone BETTER, and I’ll move up to where you really
want me to be if I’m going to make us all a lot of money.
The email Rick just sent out (or will shortly) via email
blast ONLY to our signed clients this year lays out a LOT of our plans for the
next few months. If you didn’t receive it please email the admin for a copy,
and they’ll also make sure you get your email program “whitelisted” so Rick’s
email blasts in the future get thru to you.
It’s really
important that all 120 of us are on the same page so we can turn on a dime all
year long.
The plane is built.
The passengers are on board.
The pilots have a destination.
The instruments are being checked.
The crew is about to hear the “last call” to board
immediately thru the crew only door.
The journey is almost starting.
So if you’ll allow me to extend the aviation analogies…if
you’re one of the select 120 inaugural domain owner clients of
JointVentures.com, we’re gonna GoFirstClass.com, okay?
Play it cool. Chill out. Relax. Stretch out with all that foot room.
Realize you’re in the First Class
Seats and the plane is taxiing the runway on a heading for a 3 year flight
where you already know where we’re going because Rick told you so almost over a
decade ago when he first predicted this journey...and the destination.
Here, have a mimosa.
You’ve got Rick Schwartz and Danny Welsh in the pilot seats. Or as Rick calls us “Orville” (me) and
“Wilbur” (him). We may not be the original Wright Brothers but I can tell you
this: if we accomplish what we’ve talked about accomplishing in the next few
years…then everything so far ever in domaining is about to look like that first
7 second flight of that first rickety plane in Kittyhawk, NC all those years
ago compared to what is about to transpire in the future for “domainers”.
Ballsy claim? Yeah. But if we succeed at the level we’re
capable of…and I’ll admit…it IS a big IF…it’ll have been TRUE.
In the coming weeks, I’ll be sharing with you our entire
unique asset (that’s your domain) marketing funnel and launch formula, what it
looks like, how it works, etc.
You can post the mindmaps and videos I send you on the
internet for all we care, because no one can copy ME and no one can copy Rick
Schwartz. But until TRAFFIC we MUST be “close to the vest” about a couple of
things. Whenever we email about those things, it’ll say so. Cool?
The rest, if Rick
and I know it, you get to know it too for trusting us to go on this journey
that is designed to help Rick accomplish his long-term vision: an income stream attached to 100 growing
companies, into which he contributed only the domain name.
I am grateful to YOU (clients) and Rick (my partner, and
your negotiator) for helping ME provide a WIN-WIN deal for those 100 companies.
Some will be attached to Rick’s own domains, some will be yours, but if I’m
successful then in the next few years the Candy.com style deals will become
“commonplace”.
All I’m going to be
doing starting in mid-April is putting one huge Fedex-Logo-Style “Generic”
arrow in the sky after another pointing to GENERIC.com no one in the “GENERIC”
business will be able to ignore when they “SEE IT”. (aka domain launch after
domain launch)
The domain names don’t sell themselves and you all know
that’s true. Nor will they sell themselves when paired with the right “offer”
(custom pitch page) or price (lease), but I can say this: once that RIGHT end
user company for each great domain name “SEES IT”…they WILL want it, and Rick’s
job is to work out how they can have it for the right price and terms agreeable
to both parties.
It’s called a seller’s market and right before your very
eyes you’ve all just seen Rick Schwartz mastermind gaining legitimate “listing”
control of 300+ domain name properties arguably better than many of his
own…(maybe I helped :) )and you all know how good Rick Schwartz is at “timing”,
right?
Is there a “domain broker” on the planet who could have done
what Rick Schwartz and Danny Welsh have done in 8 weeks? In 1 year? If so,
PLEASE give them my contact info because they’re selling their work too damn
cheaply.
So we’re about to hit critical mass and LAUNCH unless the
folks in First Class (that’s you) are unable to to hang out, relax, drink a
mimosa or two and chat with each other instead of wandering around the cabin
asking a million questions and knocking on the cockpit door. :)
The folks in business
class seats are happy to pay you to sit on the beach just to get what you’re
not using to earn anything more than those millions of parking income nickels.
I know because I was and AM ONE of them (you do realize that while
Rick and I co-own JointVentures.com the BUSINESS I don’t yet own JointVentures.com
the domain name, right?).
The folks in the economy class seats can make a choice:
complain or cooperate.
It’s always their choice, but the www.imitation.jets that’s
$8.99 in 2013 will NEVER IN OUR LIFETIME equal www.Jets.com.
They will see proof after proof of that in the next years.
Sorry, ain’t even debatable to me or Rick. And if you believe THAT…then there
also ain’t no hurry, but we’re going to move with a purpose anyway.
In the coming days
and weeks you’ll see that we will give a LOT of $$$ opportunity to some really
sharp people who want to sell leasing the most premium Category.com style
domain names available on terms any smart “category” company is going to
recognize is a STEAL.
Before the “conversation” shifts 100% to building our sales
team and then both they and we shift again to only talking to the companies
that want to lease….
This is a last mass message
to our JointVentures.com domain clients…If we don’t talk much in the next 60
days…know that I’m working hard for you and a team is being formed to do the
same.
So until then, you may hear Rick Schwartz say “Morning
Folks!” many times in the next 60 days…
But I won’t be able to do that so much (even if the
pre-written “post” has my name on it). ;(
From me…as Jim
Carrey’s character might say about the Rick and Danny Show…
In case I don’t see
you later:
Good afternoon, Good
evening and Good NIGHT!
Danny Welsh
JointVentures.com
P.S. See you all in May at Vegas for TRAFFIC!
P.P.S. NOTE: To
readers of RicksBlog who are NOT clients of JointVentures.com this year…We are
almost ready to return you to your regularly scheduled programming…but not
quite.
If these recent weeks’ bull-rush of ideas and a FIRE HOSE of
value from a guy you’ve never heard of speaking as an authority in sales and
business bothered you simply because I’m giving value AND selling at the same
time…perhaps you should look at whose name is on the blog. Not mine. You gave
Rick permission to talk to you and share stuff he thinks is of value the moment
you visited his blog and subscribed. Recently the most newsworthy things he has
shared…it just so happens that it’s me sharing it on his behalf…and he owns
half of it. So our next pre-written posts
will mostly, with Rick’s blessing, detail our exclusive sub-broker sales
opportunity. 'Who else wants $500 cash plus 5% of $5000/mo for as many
as 5 years or more and then a chance for 5% of $5,000,000 buyout?' kind of
thing.
Tuesday, September 4th is 'Business New Year's Day!' Huh? Yup. To me, one of the most important days of the year. It's the day 'Normalcy' begins to return along with it's cousin 'Routine'. It's the day the economic engine begins to transform itself as it gets ready for the all important 4th quarter. The excitement to me is like the build up to the Superbowl. Sorry, business turns me on and in the last quarter, that is when most of the years business is done decisions are made and a course is set for a new year.
What happens in the weeks ahead determines where we actually end up by the spring of next year when this ride coasts into another summer slowdown. Ever been on the 'Log Flume Ride'? Well 'Business New Year's is the day you reach the peak and just before you go on your merry way which occurs in late November. The hard work is done but these are the days that you pick the fruit from that hard work.
This is just the part of the year that really counts. That serious folks get serious. The folks that realize that the reason they enjoy their summers is because they work hard to make hay for the few weeks a year that they can make big things happen.
There are a few important cycles during the year for business. None more relevant and important than now. It all ends early in December. You heard me, it's over by the first week of December. By then the cards for the holidays are already dealt. Business will sink or swim with whatever decisions they make between 'Business New Year's' and the end of the year on the calendar.
December is a deal making, horse trading, get your books and taxes in order. So have a great weekend and when you come back in Tuesday, know we are in for a race to the finish line!
Many times people refer to domaining and domainers as like guys trying to hit the lottery and usually not in the most flattering way. The buy and hold guys. But I am here to tell you that is exactly what a domain name is. A lottery ticket. An $8 lottery ticket that renews annually. That is 2 CENTS a day. 2 cents a day to play the domain lottery.
So what’s wrong with it being a lottery? Especially if you can generate enough revenue to make it free? At the end of the day that’s all you really need to do when you play it like a lottery. Cost you nothing bit have thousands of horses in the race and of you can generate some income on top of that. Why not keep playin’?
It’s okay, you are already screaming and beside yourself. Most of you won’t agree. Ok, so what? You play it your way, I’ll play it my way. You get to look down on me and I get to laugh at you. So what? Until you have a cash register at the end of that domain, we are both in the same tunnel just going to the center from opposite ways.
Ooops, almost forgot to mention the most important part. When you play the regular lottery, you get random numbers or you pick them. But it is ALL chance. Nothing more, nothing less. With a domain, you get to look into the future and if you understand business, human nature, progress, need, want, desire, SALES, PROFIT, CONSUMERS, how things will unfold, etc. etc. you can pick winning lottery tickets years in advance. It is almost cheating! And if you do it right, then those lottery tickets give you the dividends to keep buying more and lottery tickets with ZERO out of pocket expense.
So do I play the domain lottery? You betcha! Every day of my life!! So with free time and free domains, you are free to conquer whatever, whenever and keep growing, expanding and staying ahead.
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