TRAFFIC to Announce “Hall of Fame Speed Networking” in Miami Beach.

Morning Folks!!

in domains has always been equated with investing in real estate, some for
personal use or a parking lot, some for development into businesses or even
shopping centers. The shopping center opening the day the interstate opens may
work better than the shopping center being opened 15 years before the road to
the store is even built or conceived.
But that is exactly what domain investors do up until now because of our forward looking vision and
I am here to tell you the road is about to be open and we are about to be
connected in a most profound way.
Just like the road unlocks the value of the shopping center, the
expanding net and understanding of domains is the road that will unlock the
true value of domain names. Timing is everything. Everything.

calls and says he has an idea. I say great, what is it? He says how about speed
networking with a twist? Ok and here it is:

we will be doing at T.R.A.F.F.I.C, SOUTH BEACH in October is called Speed
Networking with “Hall of Famers”. We will release further details of this
unique event as we get closer to the event, but as we looked over the list of attendees,
we noticed that almost all of the Domain Hall of Fame Members who had
previously been inducted were already registered for the show. They will be asked to participate
in a special Speed Networking session that will allow the newest domain
investor to interact with the oldest. Engage, ask questions and make new
friends and opportunities.

gives a chance to mingle, grow and share and learn from the masters, those who
you voted in to the domain Hall of Fame. A chance for new and old and everyone in the middle to mix
and get things off to a running start.

is a reason that TRAFFIC South Beach is going to be another landmark event. In the coming weeks I will give everyone reading this an overwhelming amount of
reasons to come to TRAFFIC.
Reasons to leave the comfort of your home to expand your business for
years to come. THAT is what we do at TRAFFIC and nobody reading this can afford
not to be in the right place at the right time. Nobody.

there may be a cost to attend T.R.A.F.F.I.C. but there is no expense. That
means that you have to pay to play, but the rewards trump the cost. SIMPLE! It’s
like buying a domain for $3000 and selling it for $30,000. You don’t focus on
the $3,000, you focus on the ultimate benefit and reward.

Have a GREAT Day!
Rick Schwartz!

The Apple Store in My Stomach. I Can’t Believe I Ate the Whole Thing!

Morning Folks!!
The best part of working in the “Information Age” is that
you can do it anywhere. The worst thing is that since we can do it anywhere, we
choose to just sit for the most part. The result may be a gain in weight. Until the
net, I was thin and could eat all I wanted and not gain weight. A combination
of age and sitting in front of a computer screen changed that over the past years.

With most of my goals, it takes a while for me to get
mentally ready. To set my mind not to get discouraged when the setbacks happen.
That is my mental training before I can even make an attempt. I then visualize
different scenarios. Different ways to look at the same thing. For me, I used
the visualization that for every extra 5LBS of weight I had that I was carrying a laptop
with me 24/7. And just how uncomfortable it would be day after day, year after year. Well, here is
the tally to this point. Below is a list of the items I was carry around with
me in a visual way.

Apple MacBook Pro 17” 6.6LBS

Apple MacBook Pro 15” 5.6LBS

Apple MacBook Pro 13” 4.5LBS

Apple MacBook

Apple MacBook Air 3.0LBS

Apple iPad 1.5LBS

Total of this part…..25.9LBS

But we are not done. To that you can add the following:

Apple MacBook Pro 17” 6.6LBS

Apple MacBook Pro 15” 5.6LBS

Apple MacBook Pro 13” 4.5LBS

Apple MacBook Air 3.0LBS

Total of this part 18.7LBS

That is what the weight I lost represents. I still have a
hard time getting my head around this. So when I look back and even try to
imagine that I was carrying around an Apple Store in me, I shake my head in

I really had to change some very old and favorite
habits. Ask anyone, I LOVE to eat.
TRAFFIC is like a wet dream for me because I do most of the food planning and I
have a nearly unlimited amount of choices.

So I told myself if I did not stop overeating, then
eventually it would lead to me not being able to eat what I like the most and worse. So I
knew I had to change how I looked at things and change the food that went into
my mouth.

When it came to food, I could have a buffet breakfast
followed by a $100 lunch followed by a Checkers Burger and Fries on the way to
dinner. That was a normal event.

The point of all this is I was unsuccessful in earlier attempts until I
could think of it in a different way and actually change my habit. No
planned diet. No other intervention.

After refraining for over a year I went to Checkers to
celebrate earlier this summer. A reward for hitting a great goal. The even
bigger reward was that I threw most of it away.

Have a GREAT Day!

Rick “175” Schwartz

Second NAF Victory this Summer!! Howard gets Fifth Win in a Row!

Afternoon Folks!!

In a UNANIMOUS and very well thought out decision, GAYLIVE.COM remains on my side of the ledger. These guys threw everything at me, accused me of everything and came away empty. More importantly, the decisions are now being taken more seriously and more reasoned. This has taken many years to accomplish. Everything they decided was based on past cases and the panel took their mission seriously. At the end of the day, that is all you can ask no matter which way a decision goes.

And a 'Tip of the Hat' to my attorney and pal Howard Neu with FIVE VICTORIES in a row

Have a GREAT Day!
Rick Schwartz

Chase Tomorrrow Not Yesterday. Direction is The Key to Opportunity.

Morning Folks!!

In 1993 I was introduced to the philosophy and thinking of Tony Robbins. That changed my life in the most profound way. All I did was put
what I talked about into action. In other words....I got off the sidelines and into the game. From that point, 6 weeks later my life changed
and I have never looked back.

In late 2007 I started financially preparing for what I beleived was to come so I would be able to take advantage of things.In early 2008 I started talking about what could/would happen
during the next few years and how to prepare yourself. Most laughed, the rest
were annoyed, a few understood.

Folks started calling me Dr. Gloom and Doom. Even my friends. Hey, who wants to hear bad news? So completely understandable. But reality is the fuel for my credibility. That is why I put my thoughts in writing. Each with a timestamp. Right or wrong. Let it be on record because you can make a lot MORE $$$ when things are bad once you get a line on it.

But look what has happened since those posts. REALITY trumps
the doubters. I see what I see and nothing anyone can say will change that
unless new FACTS come into play. Period. With each new fact comes a revised assessment.

Now I am not the best messenger. You've told me that many times. But my message is accurate so look past the delivery and catch the ball.

Let me point you to a much better messenger than myself.
My message, his words. Much more credible and understandable.

This is the single most important thing you will do this YEAR if you want to get ahead of the future and not chasing the past!

Have a GREAT Day!
Rick Schwartz

Bully the Cat, Dead at 10.

Morning Folks!!

We had 7 pets this time last year. Then in May we lost Pearl after 2 of them got very sicklast November. Last Night our oldest cat “Bully” who was near 10, died. He had cancer and was undergoing Chemo since last November. He had been doing well and then a setback.

Bully had 9 lives and more. He was perhaps the wildest cat ever. We have scratch marks 9FT up a door to prove it. That was his first night in from the wild when we got him shots and got him fixed. Bully was tough and a few months later got into a fight with a possum and lost. The possum bit right thru his front paw. While we had a relationship with him by feeding him for a year, he was a bad ass boy. Claws to match and he ruled the land in which we lived. So getting him to the vet was no easy chore.

The vet and his assistants had to wear rubber suits and masks and gloves to even get near him. He was as wild as they come. Hissing and pawing with those claws. They stitched him up and said he had to be indoors for like 2 weeks. That was impossible. But Alina and I did it.

Funny thing, within 24 hours this mean hissing 'Bully' of a cat became a PUSSYCAT! It was quite a transformation. He would purr and give head butts. But once he was healed we let him back into the wild. Not long after coming back with a huge gash on his neck and that was when we adopted him. Big cat with a higher back than front that gave him characteristics of a fox or something like that.

Last night his time ran out and Alina and I watched him take his last breath. There was nothing we could do as we watched him go down hill pretty quickly. Until then he had been comfortable. Then last evening you can see he was in distress. We decided to take him in and put him down so he would not suffer. As Alina put him in the cage he took his last breath and died. R.I.P. Bully. Alina had a very special bond with Bully as I did with George back in the day but after losing her second kitty this summer it does not get easier. She nursed him daily with meds and hand feeding him and did things nobody would do. On Wednesday drove 3 hours to a special Vet Hospital and spent all day waiting and trying one last effort to stabilize him. She did everything possible and then some. Bully had a great life with us and without our intervention would have been dead many years ago.

Bully on Left, Baby Bully on Right. Father and Son. Both Rescued. Baby was just minutes from being destroyed and even tho I was responsible for saving him, he hisses at me all the time to this very day. Good thing I am used to that. They have been inseparable since his birth.

We called Bully, Mr. Mom because the love and affection they had for each other was something indescribable. When we brought Baby Bully back from the rescue he stunk and was dirty. Bully licked every inch of him until he was clean. It took hours. The reunion before that was even more intense as father took son into his zone of safety and cuddled him. I wished I would have gotten a video of that.

The funniest thing he ever did was the first time he ever saw Freddy our Miniature Schnauzer. You could literally see the hair on his face fall and change color. Wish I had that video as well. We miss you and will always have a very special place in our hearts. You taught us a lot about life, love and a fighting spirit. Say hi to George and Pearlie for us.

Rick Schwartz

In Your Face and Spot On! Big Answers to Big Questions

Morning Folks!!

I just wanted to repost this interview I did withSully’s
. It touches on some interesting items and I give my usual frank and in your face answers to
the questions posed. I hope there is something of value for you in your quest for greater success.

Mike: You recently posted about “the domain industry
expanding, but domainers are shrinking” as related to possibly keeping
the 2011 T.R.A.F.F.I.C. for domainers only. There are, as you point
out, a limited number of full-time domainers. What are your thoughts
around part-time domainers? That is, those with full-time jobs in an
unrelated industry that are trying to become full-time domainers. Is it
possible for someone to achieve this at this point in the Internet’s
cycle? In your experience, do you see part-time domainers come and go
or is there growth in this demographic of the industry?

Rick: Every domainer I know started at this part time. Every single
one including myself. So I applaud and encourage all that are getting
into it. I always say don’t quit your day job until it interferes with
your money making abilities in domaining. However there are different
types of new folks. You have folks like Tia Wood who get in, learn,
understand, marry what she learns with her skills and then is able to
contribute to help others. But unfortunately she is the exception not
the rule. In the early days we were all Tia’s put together and then
bound together. Many made no money but had that desire and passion to
learn without peeing over other people in the process. Just classy
people with the strong desire to do better for themselves and their
families. (btw, Tia, I was not sure if it was 'Wood' or 'Woods' so I took the liberty of registering '' for you this morning. Let me know where to push it. Likely it will become more valuable to you as word of mouth is still the greatest advertising on earth and you will have some dumb folks like me not sure which one)

Today we have domain bloggers that are not even domainers but blog
only for profit. That is fine, but folks that come in today are
confused. They certainly don’t have to look up to me, but they can
certainly look at who I look up to and respect and applaud because they
know what they are doing. They can certainly look at dozens of others
and their success stories. No two stories the same. There are so many where would you start? I know, you would start with folks that already found gold and know where to look as opposed to those still searching for their first strike. Imagine a gold miner that refused
to sift thru dirt. Would not find any gold either. So that person is
what I would call 'Noise.' Do you think other Gold Miners want to spend
time with a guy like that? They would know he was a fool at best and now you know how to weed out the 'Noise' Pretty simple test. Too lazy to apply the test? Then you get what you get and chances are you too will become noise. It is not up to me, never was, never will be, but there it is.

With so many success stories why would anyone in their right mind follow failure and be proud of it? But don’t confuse
that with keeping score for success and failure. All the guys I look up
to fail a lot and have no shame for it. They embrace failure because
that is a stepping-stone to success when you are a trailblazer.

But their secret is OPM. They LEARN from 'Other People's Mistakes.' They don't copy failure, they copy success. They actually know the difference. So when others laugh
at your failure, what they are really doing is excusing and masking
their own lack of success as they sit on the sidelines or just put on a sideshow. Time to know the difference. The folks I hang with don’t root for failure
or get off when others don’t succeed. They encourage folks and are
happy when their friends find success. I think most folks yearn for that again. When business was done by reputation and a handshake.

The mindset of so many new folks is they want the $$$ first and then
they think they are entitled to something. The only thing they are
entitled to is to work hard and find a niche that works for them that is
profitable. But first you got to be on the right path so simply being a
part time domainer does not mean much. You need to have successes along
the way. But let me be clear, even the newest domainer can offer
something of great value to the conversation. Domainers come from many
different backgrounds and cultures. They have info to offer and share.
That is what built the industry. Sharing. TRAFFIC is built on sharing.
You never know who holds the single most important piece of the puzzle
because they are all important pieces. You never know who you are going to meet at TRAFFIC. But they all have one thing in common. They have all invested time and dollars to travel to a distant place to actively make things happen and make things happen right then and there. These are folks of action meeting with other folks of action. Just another secret behind TRAFFIC. I got my reputation for not encouraging the 'Noise' and 'Naysayers' sitting on the sidelines to come and the 'Noise' and 'Naysayers' always makes more 'Noise' because that's what they do with their time. As time goes on more and more serious folks see why I would do this and I have no plans of changing.

Mike: You are considered among many to be the leading expert
in the industry. What is your opinion of the .CO TLD? Is it the next
best thing since .COM or an over-hyped release of yet another ccTLD
trying to rebrand right out of the gate?

Rick: It’s nice that many say that but just as many would argue it
and I can’t say I blame them. Many have done much better than me and
have many more accomplishments. I have just been very outspoken and
bullish on something when nobody else was. I figured a smaller piece of a
bigger pie was a winning hand. That said I know domain names better
than anything I have ever been involved in. It’s as if I was groomed all
of my life for this. I live it, breathe it, feel it, taste it. Just something hard to explain but very deep.

As for .CO……Sorry, I am not smart enough to figure any of that out at
this point. What determines the success or failure of any extension
will not be domainers. It will be determined by end users and
advertising budgets, brochures, billboards and all the rest. No ad
dollars spent on an extension means RIP. It’s all about the ad dollars.
Not the moon, the stars, the registry, the hype. So that is why each new
extension is speculative. But that is what domaining is about so you
need to do the job and get in or out based on what you believe and not
what anyone tells you. But listen to your wallet the most. If it is
getting fatter, keep going. If it is getting thinner. STOP and try
something different.

.CO is an interesting extension. It will be years before we know if
it is truly embraced or not and that is why patience is always a huge
piece of the domain game. Meanwhile many domainers will make a lot of
money buying and selling to each other and some end users. I have bought
about 2000 myself. Time will tell. Right now, it’s a 12 month option
and then I will re-evaluate and see. One thing I will say…..every
domainer at a pretty equal shot at getting some domains of value. Of
course if all folks do is register Pigeon Shit, then they won’t make a
dime and they will lose their money. On the other hand the ones that do
understand domains will pick a few winners that will pay for their
entire investment and more. What do all the whiners say then? Who do
they lash out then for keeping them back? Who will even take them
seriously again? The answer, newbie’s who don’t know any better. There
will always be an endless supply of ignorance and a limited amount of
talented domainers that will hit gushers once again. Some that came into
the industry 30 days ago will be bigger and more successful than 50% of
the folks reading this. Then what do the whiners say? It basically
impugned every word they ever uttered and the basis of their every
thought. So at that moment they have a choice. Get even more angry and
more frustrated or give it up, take a deep breath and give it a fresh
shot with a good attitude.

Mike: This next question can apply to both new and
experienced domainers. There are many bloggers and forum posters, each
with their own and often conflicting opinions. Particularly for those
new to the industry, what do you feel are the best sources of quality
information to learn from?

Rick: Well, I certainly would focus on blogs where the blogger has
enjoyed some level of success. Some bloggers as I suggest above are not
even domainers or just regurgitate or plagiarize posts by other domains
bloggers or talk without much to back it up. If you want to know what is
going on in the domain Industry I look to,
and then to see who else has something of value to
contribute. But I hate blogs that I have no idea who the author is and
that takes away a lot of the credibility.

Don’t believe half of what you read and question the other half.
Follow the financial motive of folks giving advice. Don’t be lazy. Find
the source and verify. Successful domainers as a rule have hearts of
gold and are more than willing to help others. Lashing out at folks
contributing their time and thoughts and asking nothing in return is
just not very classy and whether you succeed or fail folks should have
the dignity to treat others with respect. If folks take what I say
personally without me naming a single domain name or single domainer’s
name then I guess they have indicted themselves. If the shoe fits, they
bought the damn store. So my plain spoken words are aimed at failure of
the idea, failure of making a profit, failure of a successful plan.
Failure to find the success they are looking for. Where is the personal
name? But the shadows I talk to speaks back in highly personal and mean
spirited ways and I will never make any apologies for not wanting to
surround myself with narrow minded lowlife losers like that. When they
grow up and get some class, then we can see until then, the nameless
will name me without me ever mentioning them and those cheering them on
are in the same league. So pretty easy to spot the losers. They call
themselves out and it is amusing to those that know the difference.
Invisible to those that don’t know.

So to the newbie’s….if you are reading a post or a blog and they
spend their time taking pot shots at me…’s the definition of a
loser. Not for disagreeing, we can do that and debate that all day if
the motive is to find the best solution or answer. But for the mean
spirited personal pot shots that are uncalled for and unnecessary. For
those folks, I registered and a few other socially negative
domains. Like and Come on! This is the most fun
profession in the universe and if you are not making money, having a
good time doing it, then all I ever suggested was try something new or
something different until you find something that does. Those 3 domains
were all just registered. Total cost $103. Does anyone reading this
seriously question I can’t flip for a nice profit right now regardless
of the destiny of .CO?

Mike: I believe you coined the term “Pigeon Shit” when
referring to registering domains that are worthless. I confess that I
collected a lot of pigeon shit before I started to get a feel for what
had some value. In your experience, is this a trap most people fall
into when they start to acquire domains? Why do you think that
registrars don’t include some advice, even to end users, on how to
select a good domain name?

Rick: Yes absolutely. We all own pigeon shit in our portfolios. Some
domains pan out, some don’t. Like panning for gold. Knowing the
difference is what domaining is all about. There is no guidebook nor
could there be as the industry will always change and evolve and that is
why there are so many ways to make money.

A registrar could not care less if they sell a premium domain or
pigeon shit nor should they. Except for their premium auctions which is a
printing press, their job is to register as many domains as possible
and that’s that. Anyone saying anything else is not dealing with reality
or just not being candid. So never listen to a registrar when it comes
to domain names. Two different goals and agendas and they are not wrong.
The ones not knowing and understanding the motives of each are wrong
for not understanding this.

Mike: Back in May, you posted on your blog about possibly
starting up some domain trading based on a small subset of your
domains. Have you done anything with that? Received any trade
requests? Do you think that, if this develops, it could be an equitable
means of strengthening a domainer’s portfolio?

Rick: It basically falls flat every time I bring it up. But someday
this will be common place. So now I do the trading 2 step. I sell a
domain and then take the proceeds to buy the domain I would have traded
for. I seldom go into the funds I have already set aside. I want new
funds to buy new domains. My business has always been self-sustaining.
That means all the dollars I use to buy domains come from the dollars I
made with domains to begin with.

Mike: Do you still actively acquire names? If so, how do
you go about purchasing them (private transactions or through brokers)?
What criteria do you look for?

Rick: I do nearly every day. Some hand registered, some aftermarket. I
buy many at auctions or private emails. But I get domains that fill a
need or diversify what I do. The criteria I use is when the domain
stands alone, it means something and is easy to spell. I focus on
commercial but have a lot of social type domains. Knowing the difference
is important. I was the first to even talk about the two
classifications. Am I as aggressive as I was back in the 1990’s? No.
That was a unique opportunity in time and I have said so many times. But
there will be more unique opportunities and the key is recognizing them
when they cross your path. I have never seen an industry with so many
ways to succeed on a daily basis.

Mike: How about selling names… do you seek out buyers or do they typically come to you for the domains? How do you decide what you feel is a fair price?

Rick: I have never really actively or formally tried to sell a domain
name. I emailed Hershey’s twice and have had some domains included in a
bulk domain ad. The whois is my best salesmen. As for price, there are
so many factors at play and then circumstance is always a huge part.
What would I do with the dollars I get? Is there a reason to sell? Is
there a reason to keep it? Is there a domain I could buy with those
dollars that would make my decision important. Is there a toy I want to
buy but don’t want to put out the dollars? Does it make my overall
portfolio stronger or weaker? Do I have a plan for the domain? What is
the value of that plan? So many factors at play and I am not forced to
sell to pay renewal fees. Some registered for fun or a hoot or a one
time event.

Mike: What advice do you have for those that are new or less experienced in the field?

Rick: Don’t just run off and buy or register a domain name. Learn the
elements that make one domain have value or potential value and one
that is something with an extension on the end. Your first buys become
your foundation and most important. It is not rocket science. The domain
is the centerpiece of every new business. There is still ample
opportunity. So many qualified domainers do share their ideas and
methods and they are often met with resistance. Some of it pretty ugly.
What they do is not working yet they resist what is. So the first piece
of advice is to not be so stubborn and defensive that you refuse to
question your own decisions when they are not working the way you
thought they would. The second would be stop chasing yesterday’s news
and events and focus how things will unfold in the future.

In closing let me say that In domaining there is opportunity every
day at every corner. Some seize that opportunity and others whine when
it passes them by. Black and white to me and I hope what I have said
makes it clearer for you as well. My words are designed to sometimes be
uncomfortable. Change is never comfortable and IF what you are doing is
not working you have a choice, get mad at me for pointing it out or try
something different until you find what works. If my delivery style is
not to your liking, get over it or don’t read it. That’s like being
stuck on something that does not matter. Stuck on stupid. In 20 years
they can tell their grand kids how Rick Schwartz held them back from
success because of his words and delivery. They won’t even buy that
bullshit, why would they think folks are buying it now?

So nobody conveniently twists my words to suit their story line which
seems to be in vogue these days, this is what I believe. I believe that
Domainers, developers, IT, graphics and SEO folks along with others
should be working together with a common purpose and goal. I have
believed that since the day I got on the net. Unfortunately there are
too many jealousies, prejudices, and Type A personalities to allow that.
Together we could build empires, alone, a lot of ugly frustration among
each group.

In the real world you might have a landowner, a developer, a general
contractor, an architect and hundreds of workers working well together
to bring an idea to life. Seems like that blueprint has been in place
for a very long time and one day will be common online as well. We are
the ones that should be making that happen.

Hope this answers some questions and provides some insight. In closing all I can say is I have done all I can do to reach as many willing minds as possible and these posts over the past years will stand the test of time for anyone that has the desire and passion to keep moving to the next level whether in domains or anything else in life.

Have a GREAT Day!
Rick Schwartz