Leads in Registered Phone Bidders for TRAFFIC Auction

Morning Folks!!

Phone bid registrations are pouring in as the deadline closes in. leads in registrations as of last night. I think the final number will show 60% of the lots will have phone bidders. Of those most have multiple bidders registered. Last year 15% were phone bidders.

We will sort through the final numbers tonight and I think folks are going to be pleasantly surprised with the outcome on Monday afternoon. This auction will be a real test of the market no matter the outcome. Those that know me know that the market is smarter than I will ever be and I will always take the verdict of the market over all the chatter and noise. It's a barometer of where we are and that barometer has value in the future as well.

That's if for now. If I get any surprising numbers, I will advise!

Rick Schwartz

Phone Bidding HOTTER!! Closes at NOON Today!”Pre-Bids” Start Tomorrow.

Morning Folks!!

Good Morning from the Ritz Carlton! The first wave of attendees will come in town today and let the party of BUSINESS begin!

Phone bidding closes at NOON today. We now have at least one phone bidder for over 50% of each and every lot. Of those, more than 50% have multiple bidders. So we are about to see what a real auction looks like when you have meaningful domains up for grabs with no reserve or domainer level pricing and a TRUE CONTEST errupts.

The phone bidding page will be REMOVED from the site later today. So this is your LAST CALL. After today the only type bids we will take on any specific domain from a non-attendee is a 'Pre-Bid' with the highest amount you would be willing to pay for any particular lot. We will bid on your behalf until bidding exceeds your Pre-Bid. If the bid we place for you in your behalf is the highest bid without going over your ceiling, you win. If bidding goes over your highest price, you are out.

If you want more control, then register today. If not, that is the best we can do without disrupting things and getting prepared for Monday. The phone banks are going to be WILD!! So you have been advised!

I will be wall to wall today and from this point on. I may or may not be able to answer emails. So please understand.

The weather today is great. We may have a few showers during the show but there will not be a rain out and you will be able to enjoy your stay.

Again, please travel safely!

Rick Schwartz

How Sway-able Are you?

Morning Folks!!

Are you easily swayed? Do you have a weak fortitude? Do you take the position of whoever you spoke to last? Another words are you a 'Wet Noodle' and just go where ever the breeze goes? Then again are you so set in your positions that no new evidence can sway you? No new information have value? No new information change how you might look at something?

I am sway-able. But it's not an easy job to have me change a position on a given subject. I can only do it methodically. One grain at a time and putting it on the scale and then re-weighing the new evidence to see if the scales have been tipped in a different direction. It's a procedure I do with everything in life. I clear off the irrelevant and give weight to each and every piece of true evidence.

Emotion is never involved at this point and seldom is. Facts are not emotional. Weight is not emotional. Evidence is not emotional. Information is not emotional. So when you limit or even exclude emotion, things look differently. Then you can always add the tint of emotion as you see fit afterwards. Separately. Like salt and pepper. Emotion might just be a sprinkling.

I think separating the emotion may be the single hardest thing to do. You can't always do it. It is always there. But you have to know when to factor in emotion and when to leave that emotion out of the equation.

The day you stop taking in new information and processing are DEAD! You are STUCK! You can only just rot away. The day you stop learning is the day you die whether you breathe or not.

And today, life moves so fast that if folks would slow down they would see incredible opportunity. Folks miss opportunity because they pass the exits of opportunity because they are in the left lane flying at 150MPH. Slow it down and you can have more options. Slow down and it is like magnifying things to see clearer.

When I listen to an idea I am completely open minded. But as the story goes on I get to shoot down assumptions the other party might be making. Usually because the number is based on a wish not a fact. Nothing proven. If it can withstand my assault, THEN there is something there. The key of a good idea is to try and shoot it down. If it can withstand the attack, then it has a viable chance of working.

So for me to be swayed, I have to have evidence that holds up to the scrutiny. So every new grain of information I get on any subject has to be put on the balance scale and re-calculated. Based on that, I am sway-able.

So we get to .whatever which for many is the single biggest question or even obstacle facing them. I have a panel at TRAFFIC. 'Do you See What I See?' See, I want to see .whatever through their eyes and then put it on my scale. What will they say that would sway me? Wishful thinking and grand ideas won't do much to move the needle.

Explaining what will change and WHY the consumer will adapt is more important. Explaining is there investment to be made or is this simply a clever way for registrars to make money? (That may not be a bad thing. That's Capitalism. Lead by a corupt ICANN of course)

The .mobi 'Regsitrar' might be successful but those that invested in the extension have not had the same success. Same with .Co. Great for the registrar, but a disaster for the end user like Overstock and investors like us. Point is even in a success, it is a fractional success. Not everyone up and down the chain is a winner. When that happens, I see a flaw. In the case of .whatever it comes in the form of a leak to the .com and the ONLY question or variable is HOW BIG IS THE LEAK? And when the answer ignores that part of the equation, it becomes hard to be swayed.

Domainers have reacted to .whatever like mind control. They just buy into these things without the evidence. They are easily swayed and if you are easily swayed then you become fearful. Snap out of it!!! It's not a threat!! Its an expansion. Manhattan won't collapse because Wichita is expanding. DUH!!

This is a simple equation from an investor and end user point of view. How can anyone in their right mind believe .com can or will suffer? Short term? Possibly. Long term? Are you kidding me? The leak will determine the value and ALL willl leak. WE know that, they do not. But they will LEARN! And when they learn, your dotcom counterpart of .whatever, goes through the roof. They are trying to scare you so you will drop your pants and it is working!!

They can build the mall right behind our small corner. But as long as we own that small corner, we can open almost any business and have a degree of success, while the mall loses business every day you are there. Whether it be in not enough parking. Not enough access. A competing entity. Whatever the case. Having owned that corner property before the mall was even thought of puts you in a pretty strong position regardless of huffing and puffing. So while they negotiate for a million this way or that way, they lose $10 million in time wasted and customers lost and other intangibles that exist but can't be measured. Like 'Good Will'.

Ya think has more or less goodwill then this time last year? What was the cost? What was the damage? What was the result of a self inflicted wound? Can anyone even measure it? Does ignoring it make it go away or help?

I think most surprising of all is after the loss he does not come to the table and get real. He is now infamous and I feel great to have been part of that. To help sway people and how they see things. People know right from wrong and THAT is the #1 way to sway! But he also missed an opportunity to rehabilitate himself and his reputation. He could be a Poster Boy with a message and he did not recognize it. Maybe even get what he wants, but he has to be willing to deal like a businessman not as a bully ad worse. He bullied for a few months and I get to repay that for a lifetime. case will save more than just me. It will save you too. I am certain that companies that had been targeting me had to rethink what they were about to do. Is it worth risking their entire business and livelihood on a Reverse Domain Name Hijacking attempt? The 'Scarlett Letter' that WE have to enforce until there is a criminal penalty.

Ask Howard. I was waiting for a case like this since the day we met. One case that would be so clear and so overwhelmingly off the charts that I would be able to do my schtick backed up by Howard and sway opinion with right from wrong. That leads to the emotion you want in this decision. You can separate the emotion. The passion. And knowing this was the key we would all need to move forward through the jungle with less attackers because would-be attackers have so much at risk.

So we can sway in an effective manner and the number of Reverse Domain Hijacking decisions are becoming more frequent. That marks the beginning of the end for this practice. We have swayed opinion by proving something to be very wrong and then being able to have others feel how it would be like if it happened to them.

So I ramble a bit. But it is all connected. It is all from the same thread. It is all what we are dealing with more than any other thing besides paying the bills.

Sales is all about swaying. A customer comes in with their defenses at 100% strength and it is the job of the salesmen to melt that wall away. To gain their confidence by being knowledgeable and truthful. By being able to sway them from the point they came in the door to the sale as they left the door. That is the big sway. Each of us has to be a salesman but you sell from knowledge and comfort and no tricks at all. You sway. Sway is the dance that makes the world go round.

Last nights debate was all about 'Sway'. Thing of all the things you do or involved in where 'Swaying' is the key.

Have a GREAT Day!

Rick Schwartz


Thanks to Everyone!! It’s Showtime! Keyword This Year is”SOLD”!

Afternoon Folks!!

The schedule is done, the domains for the auction are picked, badges have been printed and the show program will be ready tomorrow. Once the show begins and people get their credentials, my job is done other than to make sure things run smooth and the train stays on schedule.

Starting today folks from all corners of the world begin their final plans for TRAFFIC. I am packing and we head out tomorrow.

So first and foremost, I want to make sure everyone has safe and uneventful travels and let them know the weather will be considerably better than last year! No storms, no hurricanes and no threats of one. You will actually see the Florida sun and the prettiest blue water you may have ever seen. Come on down the weather is great!

Now for the auction on Monday. We have no plans of broadcasting it. We will record it. Folks are free to blog or use skype to keep things current. What you will continually see and hear is SOLD! SOLD! SOLD! SOLD! SOLD! SOLD! SOLD!

I want to take a moment to thank all the sellers, the buyers and the bidders.

First the sellers. If I did not choose your name I am sorry. Either it was priced too high for a domain audience or I saw not enough interest in something over specific. And of course there were a fair amount of pigeon dropping that we all have.

But to the sellers that signed contracts and have domains in the auction, thank you for providing a list that will work. See nobody has to look at the list and say I want all 400 domain names. But every open minded and willing domainer can look at the list and find at least one domain of interest. Just one. That was a simple and achievable goal. And if they saw more than one and they have, then all the much better.

Now for those that think there are no gems and bargains there, you will be hugely surprised not only with the sales but the amount of bidders for each domain. When 20 people walk in a room targeting one domain name, THAT is an auction. So we are going to see action like never before and that is before we even talk about the gallery of phone bidders that are assembling. I would not be surprised to see over 100 domainers involved in the phone bidding.

You will see 'No Reserve' auctions going into the thousands and maybe even the tens of thousands of dollars. That will be the single biggest proof of success.

Getting back to the sellers. Thank you for promoting your own names. That is a large part of the formula. I am honest enough to tell you that we just can't do it and we don't have to fool you into thinking we can. You can focus on your name and that focus will bring much better results. Collectively it all adds up. That too is part of the formula. It's all part of a formula and when the vision becomes a reality I can point to what I said before hand that will just add more and more credibility and that is really what it is about. Building on credibility. That takes time. That takes patience. That takes a persistence to see a vision through regardless of pressure to change it.

Sorry, no $4 Million domains. Not even $1 Million. If a domainer can't realize a 10x gain to 100x gain it is not in the auction. I have to look at it through a wide variety of eyes. Not just mine. That is why we have .com, .co, .org, .info, .tv, .me, .us, and other extensions in the auction. There is opportunity in our auction list and for those that don't see it now sure as hell will see it next Monday.

If I buy a domain for $1000 is there somebody in the world it might have a $10,000 value or even $100,000 or higher. THAT is the question. If the domain is $10,000 is there a $100,000 customer, partner, opportunity or idea? Collect enough of those and you will never look back.

I started asking that question when domains were $100 a pop before the aftermarket was even a thought. If it is not a 10X return as a minimum, it has no value when I am looking for a domain to invest in. It's not about today, it's about tomorrow. It's about circumstance. It's about opportunity. It's about somebody else seeing what you see.

When I see a portfolio I look at it four ways. Is there ONE gem in that ocean? Is there more than one gem? Would others see that gem? Or combined, could it be meaningful?

Most of all when I thank the sellers I thank them for taking a risk, trusting the market and trusting my vision of what a REAL live domain auction should look like, feel like and result in.

Then I turn to the bidders. You! The bidders are the key. They are the report card. Without them this all fails and I get to fall flat on my face in front of all of you and it will be a horrible day for all domainers. But I think I see things thru 'YOUR EYES' as best I can with the inventory available.

But I look at the names of the phone bidders alone and that thought goes right away. We are on the eve of a great success. Everyone is going to be a winner except those sitting on the sidelines and watching opportunity slip away.

If you can't afford to bid, it is likely because you have a lot of domains in your portfolio that are just costing you money. ADJUST!! You are not locked into failure unless you don't try. It's called 'Risk' for a reason. But what is 'Risk for some is a 'Sure thing' for others.

I want to thank for being our new partner and stream lining the process after the show. I want to thank Zenscrow for offering domain financing on our auction. You can buy a car or a great domain for $500/month. The car will be worthless in a few years and the domain could be life changing.

Most of all thanks to all of you for keeping an open mind and understanding what I am trying to accomplish and do. Failure starts at the beginning and so far we have a solid plan and we think we can execute it in a way that will change the spirit of the industry at what I would call one of the lowest points I have ever seen as far as spirit and confidence.

We are the Veteran Real Estate agents of this century and nothing can be more comforting knowing we follow a path in which so much wealth has been created for hundreds of years. It's an exact parallel with less work, less risk and much higher and faster rewards when you have a 10X-100X or more formula you use to measure by.

Good Luck to all of us.
Travel Safe

Let TRAFFIC take your self doubts away and bring back the confidence you need to press on. We have the CURE! Like minded people feeding off each other and that is the way to recharge your batteries and understand tthat the noise out there is just that, noise. See you in Lauderdale for T.R.A.F.F.I.C. #23.

Rick Schwartz

20 Years to Gather Your Nuts. 20 Years to Eat Them.

Morning Folks!!

I have come to the conclusion that as domainers many of us are blessed and cursed with A.D.D. (Attention Deficit Disorder) or maybe some of us are the opposite and focus too much. Possibly we suffer from both.

The more you think like the masses the better you will do. You must recognize that the 'masses' hold the keys. If they don't go along with the program, you have a flop. No matter how much is invested or touted. The Edsel and the Volt come to mind.

The consumer is finicky and only likes a change with a benefit. Change for change sakes seldom gets rewarded. 'New Coke' and 'Classic Coke'. A failure and a victory. The public rejected the new coke, but in the loss, coca cola company now controlled much more shelf space at the grocery store.

Stage one of the net had to be gathering the domain names. The 'nuts' if you will. Why? Because as I have stated many times, this was a unique moment in time that would never ever happen again. Opportunity your father, your grandfather and his father before that never had. That's a FACT NOW and only a crazy pipe dream back then.

My prediction is that window will be CLOSED at the end of this 20 years cycle. A generation it was open and anyone could participate and at the end of 20 years and possibly a few days before, that window will close. Stage one of the Internet will be over. But for me, that is just when it all really begins. The first 20 years devoted to nothing more than gathering nuts and learning. Realizing that sophistication also takes 20 years. We are growing the most enormous tree the world has ever seen. 20 years is nothing.

My first 20 years were always devoted to seeing a dream through for the next 20 years. More meaningful in terms of the Internet and as I get older and can work less, my little nuts will be doing all the work. It's an engine. 20 years to assemble all the parts and 20 years to implement.

So while there are still REVERSE DOMAIN NAME HIJACKERS out there impatiently waiting and losing millions, they can't hijack my vision or how I CHOOSE to implement it and WHEN I choose to implement. And should they try, they will have hell to pay. Ask the poster boy.

Patience is the key and while I can point to tens of thousands of failures they can only point to my slow and deliberate manner as their reason

But here we are. If you want to go into business today you are likely to start on the Internet. There was never going to be a second chance to get great domain names. Once they were spoken for, game over. So our mission was to gather those nuts. Fill the wheel barrels with gold and not even look at the booty for 20 years. Because in 20 years some of that booty would become priceless and others would be worthless.

When you don't know how something is going to unfold you shoot in all directions in the sky and hope some birds fall down. You don't aim, you shoot. You shoot as many as you can as fats as you can and worry about everything else later. You can point the rifle later or at any time in between.

Well, it's getting to be 'Later' and those that have held on and have dozens or even hundreds or maybe thousands of core domains that each on their own could keep you busy for a lifetime are soon to be well rewarded.

I look at the 20 year trip as a wagon train or stage coach going from the east coast of the USA to the west coast of the USA like they did 150-200 years ago. Many were lost along the way and many just gave up. Yet others sprinted off in other directions on their own. It's a tough trailblazing trip. Mountains and valley's and snow and rain and storms and cold nights and summer heat.

So where are we on this trip to the west coast? Well we are nearly there but we will lose more folks now then ever before. We have crossed the mountains of the east, the rockies and now we are in DEATH VALLEY!! A true test of what we are all made of. Some don't believe there is a great ocean just another 100-200 miles away or less. They have traveled 2500-2700 miles and it is at THIS POINT when so many will give up. Will second guess themselves. Will sell out of fear for no reason.There IS an ocean after this hot sand. There is a point where everything will reveal itself and it is at that moment that the your universe changes and the rewards come.

But still remember one thing. Mainstream today is yet to catch up to the adult market of 1997-1998. But they will. The numbers paint a picture for all to see. Stronger than anything I can say those numbers demonstrate what is valuable and what is not.

So that is why I see what I see and how long the journey takes. Frustration starts when you anticipate something happening much sooner and become impatient. Don't second guess the value of a great domain name. Understand that fruit has to be ripe before you pick it or you will likely just spit it out when you get it too soon.

This point is the last opportunity point before the opportunity evaporates completely. The unique moment in time will be gone. The ship will have sailed. So I would imagine this is like 2003-2004 all over again but in a different form and if you knew then what you know now, would you make some corrections to your course? The ONLY way to see th future is to study the past and understand it.

Have a GREAT Day!

Rick Schwartz


More Than One Third of all Domains at T.R.A.F.F.I.C. Auction Now Have Phone Bidders! New Updated Final List!

Morning Folks!!

I have stated that I have a 3 year plan for the auction.

Year #1 was to regain the trust and restore credibility to live auctions.

Year #2 is make a vision about an auction a reality. Multiple auctioneers and no wasted time and exciting as opposed to boring. We pay for Internet at the hotels and rarely get what we pay for not dependable and we have all witnessed what happens So a lot of noise against it but I know if you want a domain you will do what is needed to get it. That's what makes us all tick.

Year #3 is to take advantage of the previous 2 years and have an event that folks look forward to. I already have solid names for Las Vegas and we have yet to start that process. But a success breeds more success and that is where we are heading.

As of yesterday, fully 1/3 of ALL the domain lots in the auction now have a registered Phone bidder. As we get closer that number will swell and I think we can burst through the 50% mark. Why are they registering? Because as a domainer there is a huge upside to some of these names. Most of these names. I picked every single one based on what came in and fit my criteria as discussed before. Not all would be domains I would buy, but each was attached to OPPORTUNITY. Whether developing or a quick flip for a quick profit.

I want to thank everyone that submitted domains. I could not email every person that was declined but I did my best as the process went on. But I was bombarded with some ten thousand domains or more and I went looking for ones that would meet the criteria and accomplish the goals I have set.

Here is the latest final list. We had some duplicates and some contracts where the domain was never listed. But now the list should be 100% accurate. You should look one more time as some lots have changed. But NO LOTS have change that have phone bids, So folks are all set!

I will be less visible over the coming days and emails may or may not get answered timely. So just a heads up. I am now in the 'Gravitational Pull' of TRAFFIC and my time gets swept to wherever.

Here is the phone bidding link: Registration closes at 6PM Friday. So you have just 3 more days to register. Take one more look at the list with a FRESH set of eyes and I promise there is a domain there that belongs in your portfolio.

Rick Schwartz

Lot#100 (No Reserve)
Lot #101 (No Reserve)
Lot #102 ($1 Reserve)
Lot #103 (Aggressively Priced)
Lot #104 ($1000 Reserve)
Lot #105
Lot#106 (No Reserve)
Lot#107 ($1000 Reserve)
Lot#108 (Guaranteed Placement)
Lot#109 (Guaranteed Placement)
Lot#110 (Guaranteed Placement)
Lot#111 (No Reserve)
Lot#112 (Aggressively Priced)
Lot#113 (No Reserve)
Lot#114 (Low Reserve)
Lot#115 (No Reserve)
Lot#116 (No Reserve)
Lot#117 (No Reserve)
Lot#118 (Priced well)
Lot#119 (Opportunity knocking)
Lot#120 and 7400 August type ins (Greatly Reduced)
Lot#121 3 Business Categories with a VERY reasonable reserve,,
Lot#122 11 Domain Adult Portfolio (No Reserve)
(No Reserve)
WaterproofTablets.Com (No Reserve)
Lot#124, (Reserve under $15k)
Lot#125 MondayNightBaseball.Com (No Reserve)
Lot#126 4 Domain Portfolio .TV (No Reserve) (No Reserve)
Lot#127, (No Reserve)
Lot#128,, (No Reserve)
Lot#129 (Reserve under $10k)
Lot#130 and (Reasonable Reserve)
Lot#131 (No Reserve)
Lot#132 (No Reserve)
Lot#133 (No Reserve)
Lot#134 (No Reserve)
Lot#135 (No Reserve)
Lot#136 15 Adult Domains (No Reserve)
Pu** (No Reserve)
Lot#137 (No Reserve)
Lot#139 and (Low Reserve)
Lot#140 27 Domain Portfolio (No Reserve)
Lot#141 (No Reserve)
Lot#142 (Cheap)
Lot#143, (No Reserve)
Lot#144 (Corner the Market)
Lot#145 (Bargain)
Lot#146 (Low Reserve)
Lot#147 (No Reserve)
Lot#148 and (No Reserve)
Lot#149 (Low Reserve)
Lot#150 (No Reserve)
Lot#151 (Category defining)
Lot#152 Vag* (No Reserve)
Lot#153 Comes with Matching 800#
Lot#154 100 Geo Domains (No Reserve)
Lot#155 (No Reserve)
Lot#156 24HourRental.Com (No Reserve)
Lot#157 (5 Cloud Domain lot (Low Reserve)
Lot#158 TanningFoam.Com (No Reserve)
Lot#159 (Low Reserve 3 domains)
Lot#160 (No Reserve)
Lot#161 (No Reserve)
Lot#162 (No Reserve)
Lot#163 RealityShows.TV (No Reserve)
Lot#164 (No Reserve)
Lot#165 (Guaranteed Placement)
Lot#166 (No Reserve)
Lot#167 (No Reserve)
Lot#168 (LOW Reserve)
Lot#171 and (Reserve under $10k)
Lot#173 (Low Reserve)
Lot#174 6 Domains (No Reserve)
Lot#175 Insults.TV (No Reserve)
Lot#176 3 Domains (No Reserve)
Lot#177 (No Reserve)
Lot#178 3 Domains (No Reserve)
Lot#179 (No Reserve)
Lot#180 4 domain Lesbian and Gay sector (No Reserve)
Lot#181 (No Reserve)
Lot#182 (No Reserve)
Physicì (No Reserve)
Lot#184 3 domains (No Reserve)
Lot#185 (No Reserve)
Lot#186 22 Domain Lot (Low Reserve)
Lot#187 (Low Reserve)
Lot#188 4 Domains (No Reserve)
Lot#189 8 Domain Package (BARGAIN)
Lot#190 (Huge opportunity)
Lot#191 Fantastic .ME 33 Name Portfolio (Huge Opportunity)
Lot#192 (Reasonable reserve)
Lot#193 (Low Reserve)
Lot#194 6 domains (No Reserve)
Lot#195 (Reasonable)
Lot#196 (No Reserve)
Lot#197 (Not cheap, but gold never is)
Lot#198 (with 50% going to the charity of the buyers choice at the price listed)
Lot#200 (Low Reserve)
Lot#201 (Low Reserve)
Lot#202 (Priced right)
Lot#203 (Big Business)

I Woke Up to This:”Fuckin cheap jew fuck”

Morning Folks!!

I like to find out what people are made out of in minutes not years. When they are no good, I want to find out ASAP. So check out this story.

I get an email this morning for

The first one goes like this:

'Would you please just sell your domain to ebid and stop wasting everyones time.'

I respond:

This is the first thing you do on a Monday morning?

Waste MY time.

What part of NOT FOR SALE don't you understand??

What's it to you anyways?? Is it any business of yours?

I get this:

'Just wanted to see if this was a real email address. I have a client (not ebid) willing to pay 1.7 million for the name. Are we close on the number?'

I respond:

'Not without an ongoing revenue stream.'

I get this:

'Just as I thought. Have a good one.'

I respond:

'Whatever you say,

Lame and you are just not credible.

Have a nice life!'

And then the mask comes off and I get this:

'What’s with the name calling? Fuckin cheap jew fuck'

On the record for the record!

Rick Schwartz