Collaboration and Circulation are the Keys to Success on the Internet. It's really as simple as that. That is the 1 over 2 in this equation. That leads to the keyword BRANDING.
My friends, BRANDING is a bi-product of SALES! PERIOD! I know it may be too much to accept in the new thinking where PROFIT is not on the radar screen. Sahar sent me this link that goes a bit deeper into it. About ringing the damn cash register!
So let's lay some ground rules for ANY commercial and profit-making entity.
1. BRANDING is a bi-product of SALES!
2. BRANDING is a bi-product of SALES!
3. BRANDING is a bi-product of SALES!
So many have it completely upside down and many f them reside on Madison Ave.
eToys.com did a GREAT job branding! Great! But since they sold nothing, they are OUT OF BUSINESS! Which Madison Ave. Agency did they use?
Borders did a GREAT job of branding! But since their PROFITS and SALES lacked, they are OUT OF BUSINESS! Which Madison Ave. Agency did they use?
The point is they should be talking about SALES and PROFITS but since they are stuck on BRANDING they are OUT OF BUSINESS!
Branding happens via CIRCULATION of a BRAND not the other way around. Madison Ave's MAIN job is to increase circulation. SALES!
You send out a press release to increase circulation and get sales. SALES! Branding is the by-product of sales.
CIRCULATION happens by SALES and people talking. (word of mouth)
So when BRANDING is your North Star to star, you lose more often than you win if you have a business.
Believe me, I am ALL about branding. That's what I do. But branding without sales is PURE BULLSHIT unless it is a social thing as I will display below!
These days I am doing some major branding. I am branding all those Reverse Domain Name Hijackers and making those PRICKS famous.
How do you do this? Collaboration and Circulation.
So this post has little to do with what you think.
It has to do with you helping US, you and me, branding and circulating thieves.
Yup, I want you to HELP ME and HELP YOU brand RDNH as the thieves they are so we can STOP this practice and at the same time reduce the entire number of WIPO and NAF challenges. How? Just go to this post and tweet, like or share. That is all I ask my readers to do. Each of you. I give you some great points and some worthless points. You choose. But for that, just help me circulate this list. BRAND the list. BRAND the PRICKS that went out of their way to STEAL and got caught. Help me circulate. Collaboration and Circulation. That is the Internet. That is how you BRAND. If you hate me, then go to RDNH.COM and tweet from there. But NONE OF YOU should be sitting on your hands.
Now back to the original post.......
BRANDING is a bi-product of SALES! Branding can increase sales. But if SALES is not your North Star, all the branding in the world won't feed you and won't pay the overhead. Only PROFITS do that. Profits! Profits! Collaboration and Circulation leads to SALES and PROFITS and the RESULT is a BRAND.
Collaboration and Circulation leads to SALES and PROFITS and the RESULT is a BRAND.