The “Off Season” is Now in Full Swing!!

Morning Folks!!

Let's face it, summer is here and we are distracted. The world is distracted. But the distraction each summer looks different. I remember back to the summer of 1997 and 1998 and 1999 and at that time the average college student or traveler did not have a laptop with them. Most did not even have laptops at that time.

So college kids would get summer jobs at resorts and unless they passed an Internet Cafe, were largely unconnected. Of course that changed but it took TIME. About a decade. Now it is exactly the opposite. We are almost all connected everywhere we go and anywhere we go.

But that does not completely overcome the summer slowdown because the slowdown is caused by a slow down in BIG decisions. However big decisions are still being made and some big decisions are just being fostered.

We have TRAFFIC in October because that is when the business cycle is in full swing. That was the reason in 2004 and the reason today. It makes it easier to have a success because it is October. Just a tiny example. I am sure you have many of your own.

The point is the calendar plays a big role in business and if you don't understand that you will be sprinting when you should be walking and you will be walking when you should be sprinting.

Timing starts with the calendar. Introducing a new Snow Sled to the market in late March in Florida shows bad timing and bad location. I think I might pick November/December in Vermont or Colorado. No difference? Please! And that's my point. Recognizing simple little differences that add up to BIG things.

Have a GREAT Day!

Rick Schwartz


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