Selling Premium Sub-Domains vs. Selling gTLD’s

Morning Folks!!

When I get to Vegas I am going to transform what I do and many others as well.

I said in the past that the gTLD's will help leasing domains and sub-domains.

We're here!

So yesterday the process started for me to start many new businesses.

Want It will be for sale next week., You name it.

Prices will be anywhere from $9.99  a YEAR to $999 a YEAR.

Neil Sackmary is building that system as we speak and my hardest job is going thru my domains to find the best candidates.,,

They could buy But WHY?? I sure could make a case that is more confusing and harder to remember than Especially since the gTLD folks have to TEACH the world about "Dots".

Shoe.Department will come out. It' called a choice and I think I can take my share.

Shoe.Department,,,,, ShoeDepartment.countrycode

It's competitive!!!!

Real content and real seo make these viable.

And by employing Neil's UGLY ASS bidding technology, I can accept a lower offer that I already load in and it will go right to the cart and checkout without negotiation.

So I take a domain that makes very little annually on PPC and I REINVENT it into a BUSINESS.

Then I repeat with as many domains that are sub domainable as possible.

The gTLD's have laid that groundwork and I can go toe to toe with them selling wise and make my case and then the consumer or end user gets to decide.

The system being built can activate your subdomains within seconds.

It beats being STUCK or chasing shiny objects. Building UP is what they do in GREAT locations.

And yeah, it won't work for all your domains, but if you picked well over the years, then it should work for enough of them.

We all get to choose how we spend and invest our time. This is my choice for the future and hopefully I will demonstrate why.

And eventually the base domain like itself or itself becomes a directory for those that have subdomains as a bonus. Free traffic for life.

Rick Schwartz

SPOILER ALERT…..Surprise Bonus for TRAFFIC Attendees!!

Evening Folks!!

So.. the big surprise bonus for guests is that we have been collaborating with the .VEGAS team to have Oscar Goodman there and he will appear and sign copies of his fantastic book for our attendees.


We had hoped this would be a surprise for next week, but the secret has gotten out, so I'll just go ahead and let the cat out of the bag...  The legendary Oscar Goodman will speak and do a special book signing of his hardcover book "Being Oscar: From Mob Lawyer to Mayor of Las Vegas" for attendees on day 1 of the conference.


The .VEGAS folks were gracious enough to provide copies of the book for a special signing, and Oscar will share his charm with the audience for a brief speech.

Before any announcements get lost in the noise from this extended weekend and the focus of honoring our troops for Memorial Day, I wanted to make some announcements for next week's TRAFFIC conference.

As we lead into the unparalleled networking and business opportunity that TRAFFIC brings, you may have noticed some amazing additions in content.

Of course there is the TRAFFIC party, and we have excellent cuisine and location with the Bellagio, PLUS Howard Lefkowitz of fame keynoting which will be outstanding, and we have Neil from GETITFIDO who will bring you some new powerful MONEY MAKING TOOLS!. But wait, there is more...  I wanted to get another last-minute surprise out ...  because there is a lot more about to happen for next week. The schedule is never done until showtime.

I have been working hard with the team at TRAFFIC - we have been toiling and assembling a fantastic content lineup, from the Sherpas to new TLDs, and the excitement over industry trends.

I hope to see you there, and have a great weekend.

Rick Schwartz

Meeting of the Chiefs LIVE from T.R.A.F.F.I.C. 2013. The Birth of

Morning Folks!!!

So what goes on at T.R.A.F.F.I.C.??

Below is the link for the entire "Meeting of the Chiefs" segment last year and a preview of the 10th anniversary video that is currently in production.

In 2013 the snippet between the 1 hour and 25 second mark and the 1 hour 10 minute mark may be very interesting for many of you and demonstrates how history is made at TRAFFIC. Was this the birth of

The sales we know about are only a FRACTION of what is really happening and sometimes you got to pull hard as you see me do to get that vital info. This video seems to reveal that there are quite a few domain name sales that are in excess of the $15 million and $20 million mark that are unreported and well under the radar. Listen to their words and their reactions. Read between the lines and you will see many things.

Password is TRAFFIC-2014


Rick Schwartz’s Neil Sackmary May Shake The Domain Industry to the CORE!!

Morning Folks!!

It has been YEARS since a new monetization program has come out, but the industry may be shaken to the core and I want to be on record before that event unfolds. An END-USER designed a system over the past 10 years for in-house use and found himself right on the doorstep of the domain  industry.

You see, is NOT a one trick pony. Or in this case, DOG!

Most companies have one or 2 things they can offer you. They have EIGHT ways as listed below and some are really important. You are about to get very excited about what you do again and Neil Sackmary is the guy I believe that is going to change how you view your domain assets.

1. They offer "Pay for Product" since 2005 but have only used it privately. Why? Because they are END USERS that have found out secrets withut depending on Google and are coming into the domain industry via the BACK DOOR to share it.

2. They have PPC since 2007. But have only used it privately as per above.

3. They have L.O.Y.D. Which is Left of Your Domain. That means they can SELL your subdomains on the fly. THIS IS HUGE!! Especially interesting for gTLD's and Neil Sackmary will reveal what he revealed to me. FANTASTIC!! Works especially well with Geo gTLD's. Instant CASH!!

Sell subdomains for 99 CENTS and make millions. gTLD guys are opening this door and some gTLD's could find some gold if they understand this revenue stream that Neil will share. The guy has VISION!!! Something missing in the landscape right now as everyone is chasing every shiny object there is.

4.  They have S.P.O.B.O. which is really interesting. You put a price on your domain or any item. Let's say $1000. But there is also a button for "Make an offer". If they make an offer and the offer is within the preset parameters you create, it will EXECUTE the sale in real-time.

5, 6, 7, 8, . Even more tools to make you money that I am still wrapping my head around.

The first users here will come EXCLUSIVELY from T.R.A.F.F.I.C.. and it may be a while before it filters down. Neil started these programs as an end-user for himself 10 years ago. What he is offering has the potential to change the landscape of the entire industry. An industry that has been dormant since 2007 is about to come ROARING back. He will excite you and that will transform what we all do.

And yeah, a LOT of folks in the industry have a right to be VERY concerned. They are coming to eat the lunch of many companies that have been getting fat off of domainers. Now it is time for domainers to get fat again.

And you might want to ask WHY he did all this? Well he did not want to be DEPENDENT on Google!!!!!! Something I have been preaching for a long time and here is a very successful end-user that figured it out himself and found himself being the lead sponsor in his "Coming out party".

I have been on the phone to Neil for many hours this past week and I am telling you he is gonna Rock the House and some folks are going to love him and others are going to have NIGHTMARES!!!

Prepare to make money again WITH your domains not SELLING your domains. That is going to shake things up right there!

Read that again!!!

Prepare to make money again WITH your domains not SELLING your domains.

I think the post show buzz will verify everything I have said here.

TRAFFIC an EXPENSE?? Really??? Only if you go just to party and not keeping your eye on the ball.

T.R.A.F.F.I.C. means B.U.S.I.N.E.S.S. and just PROVES where OUR FOCUS ALWAYS IS!!

Trailblazing and creating new opportunities that translates into MORE MONEY! We keep our eye on the ball by being 3 steps ahead of the future and not chasing after it.

btw, did I tell you about their "Traffic Splitter"?


Rick Schwartz


The TRAFFIC agenda will be done TODAY as I populate the very last panel below which will be a VERY frank discussion about the gTLD's. Both sides. Not for shrinking violets. ;-)

2:45PM-3:45PM  You heard their pitch. Now what? Michael Cyger of will moderate this provocative panel. We all have friends involved with the new gTLD's and we don't want to say anything negative, but our top-tier group of outspoken domainers will get past that and logically handicap the rollout of all the gTLD's. Plus, they'll discuss which ones have the most likely chance of wide adaptation and increasing values. How long that will take. Then go a step beyond and measure it against traditional extensions and the time vs return and risk vs reward ratios. Not all gTLD's are created equal. Some think these gtld's will be on fire yet others think they will fizzle out. We can only look at it from both sides and then wait for the future to reveal the ultimate answers.


Domain Industry Call to Action

Good Morning,

Grab a cup of coffee. This will take about 10 minutes of your time.

Please read the very important call to action letter below that Michael Castello penned in behalf of domain investors and the domain industry. It is well thought out, passionate and much-needed. Howard and I support it 100% and ask for your support as well. The effort is about protecting all domain owners.  Whether they have 1 for their family business or 1000 as an investment.

Michael Castello
Castello Cities Internet Network, Inc.

> Forgive me if I am long-winded here. I have some ideas that I want to share with you. Rick, Howard and I think alike and agree in how we see the Internet and domain names.
> I've been involved with the ICANN Business Constituency for many years and, like you, was against the new gTLDs when first proposed. I could go on with reasons why I felt they were not needed and how ICANN has proceeded in approving them, but we now need to take a fresh look for our industry at large.
> The new gTLDs are here, and I have resigned myself to them while seeing a silver-lining, which I believe is going to be very helpful to our industry.
> In my opinion, domain names are the key to individual freedom and survival for the future Internet. For a small entry fee, domain name ownership gives an individual the ability to own his or her place in the virtual world.
> When I was a recording artist, the one thing that would make or break my musical success was distribution. The ability to move music to the consumer was controlled by just a few companies. The Internet is likewise a global distribution network that everyone now has access to. Anyone can move an idea or product to any and all parts of the world. It is incredibly powerful and it allows single individuals to compete on a grand scale previously dominated by large telcos and corporations. It is my opinion that powerful Internet companies like Google, Facebook, Apple, and other "umbrella" corporations, have slowly shifted the perceptions of regular Internet users in regards to direct navigation in order to make domain names less crucial.
> The URL(Address Bar) is something we all own but is also held captive by those that produce browsers. In 1994, the natural impulse for me was to use the Address Bar to navigate wherever I wanted to. I found colleges were online, and I could simply type in the Address Bar and their website would pop up in front of me. What power, what freedom, to steer my magic carpet ride wherever I wanted. It was still barren land and it needed individuals with a vision to help build it.
> Knowing that replicating the real word into the virtual world would take time, I saw the impatience of the public and businesses which resulted in the Dot Com Bubble. Since then, search engines have become very powerful because a user could always find a web page result while a web address did not always resolve to a working website.
> After twenty years, almost every brand or keyword now has a viable, trusted website. The problem is that Google and Facebook have become the main way people navigate to these brands. The people of the virtual world bought into services provided by these walled gardens, giving Google, Facebook, and now the U.S. government, much more control of our navigation and information. I see a monopoly that in the past would have been regulated or broken up. I see what appears to be an alliance between the government and these companies that is benefiting them and in turn, controlling the web community. I believe this upends the scales of democracy.
> What I've noticed:
> For many years, Apple's Safari browser directly defaulted to the dot com when someone typed a keyword into its address bar. Now, after Steve Jobs has passed on, Apple no longer directs keywords to dot com, and those same keywords redirect to search results and advertisers. Steve Jobs understood the opportunity that domain names offered everyone. At one point in the past few years, Google nearly removed the address bar entirely in their Chrome browser in favor of their search bar. They even asked ICANN to consider resolving DNS to just "keywords" (which would have rendered gTLDs unnecessary!). Thankfully, ICANN turned them down, saying it would break the DNS(Domain Name System). Instead, Google moved its search bar right next to the address bar, and ultimately took control of the Address Bar. Google was changing the way people used the Internet. Much like CompuServe and Prodigy in the 80s, the Internet is reverting to a series of "intranets" that are owned by large corporations. Individual freedoms and inherent rights are being trampled on. Where are the leaders "for the people" in the virtual world to bring balance? What now are WE to do?
> Domain names empower people. We could say domain names ARE people; they are that important. Everyone should have the opportunity to own a domain name and be unfettered in how they use it. Peer-to-peer (P2P) is liberty, but domain names now need protection from those entities which are diminishing their influence. The domain industry and the ICA(Internet Commerce Association) have a unique opportunity to take this plight and forge a positive result.
> Along with all of the ccTLDs, the new gTLDs make the domain name pyramid much bigger, which gives the domain industry a greater virtual signature. Everyone who promotes the domain industry is an "asset. The new gTLD registries will likely spend millions of dollars to make the public aware of the importance of domain names. They will be doing the heavy lifting, and the more the public talks about domain names, the better the balance between individual users and powerful corporations. We can coalesce to work together.
> I've suggested to the board of ICA an agreement to the "Understanding of Personal Empowerment" that I believe companies like Apple, Google and Facebook could agree with. It is in their best interests to show that they are helping domain names (i.e. individuals) and not trying to reduce their influence. Power from domain names IS power to the people. The timing is right for the domain industry and the ICA to work together to preserve direct navigation.
> If we can't agree on this protection, then I believe ICA should lobby Congress to put in place regulations that will protect domain name owners. We need numbers; those numbers are also voters. In the future, everyone will need a domain name or virtual place of residence. What we do now will help the future users of the Internet find greater mobility and advancement.
> Best wishes,
> Michael Castello

Rick Schwartz
Howard Neu

We are hoping all factions of the industry join to support this effort. It is bigger than any personal or past animus between any parties in the industry. It is not perfect but we continue to improve it and I will post the updated version in the days ahead. But being STUCK is really no longer an option.

We plan to spearhead this effort at T.R.A.F.F.I.C. in Las Vegas next month with an event for the ICA that will fund a very narrowly defined agenda as we will describe. We already have a 2nd and 3rd generation of Michael's letter as we strive to improve and clarify. But I think the original above needs to be posted too.

Michael Castello, Howard Neu and I with your help want to start a process that is long overdue, sorely needed and can no longer wait. I ask that you circulate as you see fit. This is all open to discussion and improvement.

I always look to history to find answers. We did not make the rules. We simply abide by them and exploit them. That is what the system is designed to do. We are actually doing what the system requires for success and for the system to work.

Many domain investors are ashamed of what they do. Many should be ashamed of what they do. There are a lot of bad domainers doing a lot of bad things and it is being compounded as we speak. Their abuses have nothing to do with us. It is up to us to draw a line and distinguish ourselves. Show some indignation when we see abuses and wrong doing. However, If you abide by the rules and guidelines, there is no shame to be had so hold your head high. I feel bad for those domainers that are not proud of what they do.

What we do has a lot of similarities to Homesteading. Maybe there are some answers there. I certainly use the history of how the USA was settled as a guideline from Day 1. Why cites sprang up where they did and why hundreds of years later there is still land that has never been developed or occupied. Ever. Are these landowners doing something wrong? Should they be ashamed? Looked down upon? Absolutely not! The average person does not look down at us.  I have never heard anything negative from the man on the street when I explain what I do. Never! They all say the same thing. "Wish I would have thought of that."

Here is the history of that important act and see if you can pull out things. It will cut both ways, but time to focus on the things that we have in common with history and build a foundation from there.

Thank you and look forward to hearing back from you with a YES and your CONSTRUCTIVE comments!

Thanks for your time, consideration and ultimately your support.

Rick Schwartz