So, since 2005, Ron Jackson's DNJournal has been chronicling the top reported domain sales each and every week as well as a "Top 100 Chart" for each and every year. A LOT of work! Thanks Ron!
I took the liberty of adding up all those reported sales starting in 2005 and segregated by year. It doesn't tell all but it does tell a story. Especially of you study each and every sale during those 14 years. Some incredible deals!
Now please don't remind me that most domain sales are not reported. They are not. And of course Yung Ye's $162 Million won't appear nor Mike Berkens $35 Million. Nor will many many many others that we will never hear about that have quietly walked into the sunset.
That all said, it is what we have and it still tells a lot about things.
And these are just the top 100 each year.
The average year...$31,965,430
2018 not shaping up to be a big year. However there is still time and a blockbuster deal could turn things around on a dime! However, as of now, 2018 ranks among the 3 lowest years as you will see below. And may I remind you that was with intense selling pressure out there. Everyone and their grandmother is trying to sell their domains these days. That was not the case in many of those prior years where it was not a selling frenzy but was a buying frenzy.
So if you look at it through that lens, and I do, that illustrates weakness. Not terrible. But weaker. Will that change for 2019 and 2020? It should! With the issues social media is having, domains will end up as the beneficiary as folks want to control their own destiny not having the likes of Twitter and Facebook control their own narrative.
2018 was a good year for business. Companies have good cash flow and many sitting on large chunks of cash. As they see Sears closing up and many others following, can't we finally make a really good case for 1 domain worldwide that rivals and perhaps exceeds 3000 stores ready to collapse with overhead more than $8 a year after the initial buy which is still a FRACTION of what it cost to build ONE Sears Store? I REFUSE to abandon that foundational mindset that I have! That is why I refuse to give away domains for pennies on the dollar. My vision is stronger than theirs. And it's based on simple common sense and math.
Whether we compare domains to real estate and associated costs or the cost of a Super Bowl Ad or the cost of a 30 second spot on TV, the domain name remains a bargain that business has overlooked but NOW are FORCED to revisit!
The forecast for 2019 and 2020 are looking pretty damn good the way I see the universe! But it can only look good if you have positioned yourselves well and own domains that 3rd parties need, want and desire. Our job is to show value when compared to alternatives and look at the future while doing so.