The turtle always wins the race and the turtle in GTLD domaining land is .App. The growth is slow, steady, healthy and backed by Google. The last time I wrote about .App it was #16 heading for #13 and today it is heading for #12 as the .Men continues to melt down. .Win is also in meltdown mode. 1.3 Million at the peak to less than 500k today and crashing.
The top 10 GTLD's control 55% of ALL registrations. That mean that 45% of the pie is SHARED among the other 500-600. Get it??
And of the top 10 you have the most .CRAP! .Top leading the way. Over 14% share. The top 10 have more registrations by far than the other 500-600 combined.
Now let's name the top 10 normal extensions that the average person on the street may be able to actually name and see where we are:
.us or their local country code
THAT'S IT!!! I can't say I have ever seen anything else ever advertised on TV or magazines. Maybe .info.
These are the only ones I personally know off the top of my head and I have been doing this for 23 years. These are the ones that are advertised. These are the ones on billboards and buses. This is what society recognizes. Ask a stranger. That's when you will understand REALITY!
I do see .xyz in use. Mostly by spammers and adult models. But they are in use. I don't think normal companies will engage in .xyz for the long run as the negative reputation grows. Resale demand will be limited with a low ceiling at best.
.vip is flatlining. From their graph of registrations it is my opinion that they have a few guys with a LOT of domains and it is not a widespread customer base. So a crash can occur there imho.
.online seems to be the strongest of the top 10. First of all Godaddy is #1. However I have many "online" domains. I have had very little interest in them over the years.
.shop was looking promising but it is now starting to show weakness.
.ltd, I don't see long term demand. Maybe when Ford made their LTD car back in the 1970's. Another extension that appears to have peaked and has a few domainers that plunged and bought a lot. We will see as they drop. Godaddy has 8000 out of 600,000 registrations.
.loan has 2.2 million registrations. Godaddy has 857 of them. I rest my case.
.club puts away. But those guys WORK! They speak at every trade show. They sponsor meetups, they work it! But even with a full court press over 5 years, they are still only at about 15% of promised registrations. And they have significant overhead with their marketing. Registrations that peaked at 1.5 million are now down to 1.1 million. Godaddy has about 25% of those registrations. They have struggled to keep their numbers over the 1 million reg. mark.
If the .com guys are struggling to sell their assets, and they are, and bitcoin $$$ are GONE, and MOST GTLD's are held by DOMAINERS, do you really think there is enough oxygen for survival as we go into year SIX and SEVEN??
They all want to copy .com but not a one copied it right! How many times did I write about extensions DYING ON THE VINE?? How could ANY of my astute readers not see this coming?
It's a bloodbath that will play out with 1000 cuts. I hope they come out with 1000 more new gtld's!
I ask a simple question: Which new GTLD's could actually run and pay for and AFFORD several Super Bowl ads to breakthrough?
It's a KNEE SLAPPER!
.App, .Web and both are still 100-1 shots. But when you are in a sea of 10,000,000-1 shots, them are good odds my friends!