Rick Premiers Daily Twitter Video Podcast with Rave Reviews!


Morning Folks!!



In case you missed it, I have been doing daily video podcasts on Twitter and folks seem to like the content. I just tackle different subjects in short 2 minute clips. I have published 10 podcasts since April 30th.



I like the written word because it gives me more time to think and use the best words to explain my thoughts. But sometimes video helps to soften the delivery. There will be times that the videos will be tough and maybe even go after wrongdoers by name and company. I won't hold back. As always, I just tell it like it is. You can take it or leave it. I think the passion comes thru in a more level way.



I am still working on getting the clips to show on the blog, but to help things get started and without further delay, I will list my 10 clips here in order of publication.



Hope you will join me and join the conversation.



Twitter Introduction and Test Clip



Sunrise in Rick's Backyard



Rick's Back Pocket Story



Rick Answers Questions from Viewers



Rick tackles .Com vs .Whatever



Rick talks about "Incremental Perfection" #1 Video last week!



I talk about WHY I am doing this #1 Most Important Video last week!



I talk about the Domain Boom and why 76 Likes, 26 retweets



I’ve talked about Need, Want, Desire, Value. But what about USE???



Recap of my plans for Twitter Videos



In my first 10 days these videos have had 100,000 views, 512 likes and 114 retweets. It's really good content if I do say so myself! I think you will enjoy and if you do, I will keep cranking them out.



I will explain the purpose and the motivation but you have to watch to find out. You will see the real me in action and what makes me tick. I may surprise a few of you!



ENJOY!



Rick Schwartz


Start-up’s need to be Smart-ups! Time to Wise-up!


Morning Folks!



I look at a startup as a Dual-Decathlon with the obstacles and challenges that must be met before you even get to the actual Decathlon itself.



Sorry, but almost every startup I see flunks right out of the gate. It’s like taking a math test so they got a 33 and they think they’re cruising. Your single biggest and most everlasting decision is the name of your company. There is none bigger.



Most importantly any good or service needs to be market tested. So if you haven’t tested sales you’re probably going to flunk.



Oh, you want to keep it a secret. But with that, you might be wasting valuable TIME. Sorry secrets don’t last, first-movers do!



I have been involved in a number of startups in my life and you know how much time they spent on naming,? Not enough! It was horrible. It was something that they want to get over with fast, not something that they wanted to be thoughtful about. They never took enough time to truly discuss alternatives. The first name was what they picked each time.



So once you have your name the next most important thing is your website name. Your domain name. We all know how bad startups do when it comes to that! So maybe start with the domain name. If you are having a newborn, choose one with an available name. Same with business. Find the domain first or you flunk again unless you get an exact match.



There are only a few jobs in business thinking planning and doing. Pretty simple. But most DO, then they THINK then they PLAN how to fix the calamity they themselves created by rushing and not thinking. They FAIL!



Do you want me to tell you how many businesses start with DO with the power thing and then they can do cleanup mode. And that cost money. To recoup money that you just pissed away is your profit.



Don’t minimize ANY pitfalls. Must be magnified AND amplified. MUST BE!!!! Can't stress this enough. It's part of my "Back Pocket Stories" (It's on my twitter feed)



So, if you are a startup these are mistakes that will likely put you out of business before you even start. YOU are the only ones that don't know it!



That's why failure is so so so easy to spot. You can't bowl a 300 game or even a 200 game if your first 6 frames go in the gutter. You championship bid was over long before that. lol



Startups need to smarten up and be smartups or they will not survive long in the wild. They will be eaten alive by mistakes and leaks and doing w/o thinking. They always say they will do it right: "Next time"!



Rick Schwartz


Domain Investors are Used and Abused!! ICANN NEEDS to be FULLY Investigated!


Morning Folks!!



Hey Domain investors, aren’t you sick of getting used and abused? Whether it's ICANN as Konstantinos wrote about yesterday or is registries, registrars, auction houses, Mechanical Valuations, PPC companies, Google, Yahoo or anyone else, DOMAIN INVESTORS will always get the shaft. Ya know why? Because they can, and we aren't organized. Like I have said there is NO DOMAIN INDUSTRY! There are just thousands of soloist renegades that can't see past today. They party like drunken sailors regardless of the leaks on the ship and the threat at hand.



You know what the worst part is?? We are the ones that enriched these people. We are the ones that helped grow their companies and gave them the power they have. We are the ones that have been taken advantage of at every stage.



We are not the bad guys. We are not cybersquatters. We are the capitalists that create wealth and opportunity for us and others. We are the people that invest our time energy and money into something selfish, but that’s what opportunity is all about. But this selfish opportunity is very widespread. It's a worldwide opportunity. Why don’t they look at a person in Nigeria that had perhaps no chance at a decent life and he’s making his fortune on the Internet. With domain names. With many domain names. It’s a passport out of the wilderness and into the mainstream. Why would anyone mess with that??



The Internet has probably lifted more people out of poverty than every governmental program in history combined!! It's so obvious. Why mess with that??



The Internet and domain names have been the greatest equalizer the world has ever known. Never before in world history have so many benefited so quickly. As bad as things are there has never been more opportunity worldwide than there is at this very moment. NEVER!!



As domain investors we created an ecosystem that many companies have made a lot of money with. I believe without what we did as investors and risk takers the entire picture would have looked quite a bit different than it is now. We made people very rich!!



Now, unfortunately, there’s a lot of bad apples in what we do that go over the line and abuse the privilege of what they have. Like I have said many times, some people can be put in a diamond mine full of diamonds for free and they’re still steal something or do something that’s not right or otherwise abuse something that shouldn’t be abused.



I am proud to be a domain investor. I’ve never ever been ashamed of it for a moment. I did something that was taught to me all of my life: become successful. And many of us have found that same success. And of course in time they would want to take that success away from us. They did that in American history, it’s nothing new. They've been doing it in Europe for centuries. Governments seize land that it wants. That's valuable.



Of course this will be happening with domains I saw that. the day I got online. I’m just shocked and surprised that it took a quarter of a century. Thank goodness for that!



But that’s also why I’ve been very conservative with domaining. To me, it's like "Musical Chairs". The music will eventually stop. Those that are overextended will be destroyed.



See what happens, you are flying along and then SMACK! You are dead meat. You owe a lot of $$. You had a fantastic year. But then after the income stops, the tax man cometh. Many have been destroyed cuz the good year was followed by a terrible year and they can never dig out of that tax debt and what they owe on cars, mortgages and toys.



So expect to get it up the arse as time goes by and prepare. We did have a lawsuit at one time that may have prevented this fiasco, but it was not supported and eventually we had to give in. That's what happens when an industry has no organization and has no purpose. And it's even worse when there is no industry to fight back and make their case.



The price of pigeon shit farming is about to go up so maybe time to focus on prime domains. Remember, 10 really good domains make you a domain investor. 1000 silly names, will make you go broke and you are a pigeon shit farmer. The only good thing, farmers will ALL be washed away!



I got into this when domains were $100 a pop. If they go back to $100 so be it! All I know is for $10 you can be worldwide in a moment and change your destiny forever! It's the greatest bargain the world has ever known. It's the greatest opportunity the world has ever known. It's just amazing!



BUT!



In my STRONG opinion, ICANN is a corrupt racketeering organization. It's a crime syndicate that advances interests of a few insiders at the expense of the masses and the general good. They have abused their power and their role.



Racketeering refers to crimes committed through extortion or coercion. A racketeer attempts to obtain money or property from another person, usually through intimidation or force. The term is typically associated with organized crime. The law defines 35 different offenses that constitute racketeering in the U.S.



I think ICANN and each member should be investigated FULLY and I would go back to the origins of the new gTLD program. The demolition derby of corruption. ICANN leaders profited from their conflicts of interest, and they never did it for the purpose they were chartered to do. They abused their leadership roles and profited PERSONALLY many millions of dollars. To me, that is corruption at the worst!



Is ICANN Corrupt??? Many think so! Count me in that camp!



Rick Schwartz


The GTLD Fakeout. Domainer I Caught Misleading or Worse w/Fake Sale Today on Twitter!!


Morning Folks!!



Today I caught a domainer that I believe outright lied, but at a minimum mislead. All in an effort to pump up GTLD's which is in collapse mode.



This happens ALL-DAY long!! I am sick of it! So I am going to post the Twitter thread and you can see for yourself and decide. Did he lie? Did he mislead? Or is that perfectly ok with you?



Just make sure you mulitply it by all the others doing the same CRAP! That influences others under false pretenses. PUMP and DUMP!!



It started with this quote that I challenged.



"I owned one of the best gtlds it was bought by one world's 40 biggest legal firms So it must have good"



My Response:



"Perfect Example of someone spouting stuff won't give us the domain name won't give us the price. It's just nonsense! Give us the details or it doesn't exist."










He is on twitter now trying to explain himself. Trying to say





So folks, stop swallowing their .horsesh*t! They are lying thru their teeth. They are in collapse mode. Out of 500 extensions, only a handful has daily gains and HUNDREDS have daily losses.





Rick Schwartz


If you Sell Many Domains per Month or Year, Stop Hiding Behind NDA’s!! It’s Total Nonsense!


Morning folks!!



I fight hard when I make a sale to make sure it is released publicly. It's important for my future sales, it's important for my portfolio and it is important for everyone. Just like Real Estate, that info is vital to the growth and increasing values of all domains.



But many domainers and companies actually HIDE behind NDA's, and it is time to stop! They pound their chest when it is convenient and HIDE behind an NDA when it is not. That's nonsense. There is no reason for MOST, and I can prove it right here, right now.



You can still give bulk info w/o violating an NDA & HELP EVERYONE! Help yourself. Help the industry. Help promote progress and what we all do! Suppressing sales data hurts everyone!!



"I sold 10 domains last year for a total $230k"



"We sold 220 domain names in April for a total of 2.93MM"



Stop hiding sales data when you don't have to! Time to DEMAND all info or give none at all!! There are NO EXCUSES unless you search for one and it won't be valid!



Now domainers must pressure companies to start releasing this information in BULK and stop with half-news which is no news!



Sorry, but this NDA nonsense has gone way too far for way too long. Stop swallowing partial information and then thinking you have the whole picture. It's misleading at best!



I am appealing to all companies in the domain industry that CAN do this, DO THIS! Help You, help us, help our futures.



There is a reason I have been posting for 23 years. We have generational assets that will outlive every single one of us. OUR JOB is to accelerate that period so we can take advantage of what we have in OUR LIFETIME!!! That is the main reason I have been doing this and I guess it pisses me off when those companies much larger than me with a much bigger megaphone to amplify domains and their power and value, DON'T! Frankly, it sickens me! Sorry, but it is how I feel.



The NDA NONSENSE is stunting our progress and our growth overall. Please rethink and report in bulk which can be done 99% of the time w/o any violation whatsoever. There is no valid reason not to.



Compare that to what some have done with the fake valuations and the destruction THAT is doing! It's DESTROYING values not increasing them!



SICKENING!



To those companies that do it the right way, I applaud you. To those that don't, you should be. I am appealing to you to change your policies without delay!



Rick Schwartz


BREAKING: .Boston Has Dropped into the Sea! Biggest nGTLD Collapse!​


Morning Folks!!



I have seen some GTLD collapses as we see HUNDREDS of new GTLD's that are dying on the vine. But I have never seen a meltdown like .Boston. Arguably one of the stronger Geo GTLD's. Seems all geo's are in trouble. .Taipei, .Miami, .Vegas etc. All, DEAD EXTENSIONS still walking!



.Boston has 13,588 domains of which 9603 or over 70% are dropping. Of the 3953 still in the zone file, 3011 are parked. Leaving just 900 domains that may or may not be parked and registry holdbacks. Another so-called domain investor getting hammered with losses! WAKE UP FOOLS!



Just remember the ONLY ONES that lost money on nGTLD's were Domain Investors. Foolish domain investors just like the fools that pushed IDN's for 15 years and thought they were geniuses and looked down at everyone for not buying into THEIR crap. Not a single actual full-time domain investor has made a REAL living from them. Not a one!
The real collapse has yet to come. Stay tuned as the black hole of domaining continues to dominate GTLD's. I have been here every step of the way warning about this but many millions of dollars that were formerly in the pockets of Domain Investors (know-nothing domain investors) now belong to the registries. It's their money now. WAKE UP!!! You got fooled. You got taken. You listened to the wrong people geniuses! They sold you a bill of goods and now many of you are BROKE or are about to be.






The real collapse has yet to come. Stay tuned as the black hole of domaining continues to dominate GTLD's. I have been here every step of the way warning about this but many millions of dollars that were formerly in the pockets of Domain Investors (know-nothing domain investors) now belong to the registries. It's their money now. WAKE UP!!! You got fooled. You got taken. You listened to the wrong people geniuses! They sold you a bill of goods and now many of you are BROKE or are about to be.



Hey, Geniuses!! This is what GTLD's look like in a spellchecker! WAKE UP!
Your emails, sensitive emails, will go to others, maybe your competition.


Rick Schwartz


In Business, you have to Play Offense as well as Defense!


Morning Folks!!



So how can you tell a company is going to go out of business when they are barely in business? Pretty simple for me. It's football. And in football you have an offense and a defense. You need both to win games.



In business, your offense is sales and marketing. Companies that minimize that scare me! Nobody survives without sales. But some will even argue that point. DUH!



The other is defense. Defend your name and brand and market share in the marketplace. Companies that minimize that scares me too. A company with no sales quarterback loses. A company with no defense loses.



So, if you have a company that is bad at both.....FORGET ABOUT IT! That's why it is so easy to pick out the losers. They are the low hanging crap not fruit.



The defense part is what I focus on with new GTLD's. May as well get a neon billboard saying "I am going to increase my chances of failing and I am going to ignore all and every pitfall." "I have no defense and, I have no backup plan. I am just going to close my eyes and believe it's not there." DUH!



The defense is any type of leaks. On the Internet, leaks come in the form of typos, confusion and poor advertising materials.



And of course, as a defensive move, you have to prevent interceptions like the O.co debacles. Had O.com been a business competitor, that would be like throwing an interception. A sale destined for your company ends up in the hands of your competition. What could be worse in business?? NOTHING! I am sure some fool will argue that point as well.



So, there you are, business made simple. News flash, you can't bowl a perfect 300 game without strikes! You can't score a touchdown without sales, and you can't prevent your competitor from eating your lunch if you throw interceptions you by not following the simplest, most common, most basic rules of business.



As a captain of YOUR business, ANY LEAK has to be discovered and known. They may not all be able to be fixed, but a captain that ignores leaks and PRETENDS they are not there is a fool and his ship or business is destined to sink!



Rick Schwartz


We are Much More than Just “Domain Name Investors” We are Investors!


Morning Folks!!



For some, investing in domains was are is their first investment. For others it is another investment you stumbled on. Either way, if you found success in one arena there is a high likelihood that you will invest in other instruments.



It's a casino with unlimited places to make a bet. But when you have those hard earned dollars, you want more than a gamble.



Domain investors have also become "Angel Investors". I know many domainers that own a piece of this os that. To me, that's the real game. Instead of playing roulette, you are the one spinning the wheel.



Our domain portfolios are wide and varied. We know there is value whether cashed in or not. But I am not satisfied with a simple cash sale. I want a complicated but simple opportunity.



Most of my parked domains have the following message:
"This GREAT Domain may be FREE if your Idea is BIG & Profitable enough.".
And I mean it. It's more exciting to be part of something that could take off than cashing another check.





Many of us are at the stage of being in that position. I like a balance of cash and equity because it is more of a strong commitment by the other party that they are serious and don't just chase shiny objects for a living and tie people up with contracts that eventually can be used against you to challenge that domain name or outright grab it.



My field of dreams is wider and broader than a sale. Of course, that may not be possible in most cases. But knowing the difference between the two is my focus and that will get my attention.



The Candy.com guys only had to come up with $60k. You would be stunned by their annual sales a decade later.



That's why domain leasing is so important. An end-user can put themselves in business with a 7 figure domain and a low 4 figure monthly lease until the entity gets off the ground. Then they can decide if the domain is helping or hurting and see true value.



The first investment we make is in ourselves. Believing in ourselves and our capabilities. Exploiting our talents to the fullest.



Business is about waves and cycles. We have just ended one cycle and have started a new cycle. A new wave. Business is an ocean. It changes daily. Every moment. But like surfing, you need to time a wave right to ride that wave and not be drowned by it. That comes in the form of one word, TIMING!



A genius can put a Rubik's cube together in 8 seconds. Wonderful! Who cares. Imagine applying that same talent to business. It's just a Rubik's Cube with a reward. A life-changing reward. That's what business is and that is what investing is.



Rick Schwartz





Need, Want, Desire, Value, Demand, Timing & Location


Morning Folks!



Sales need several elements. Without those elements there are no sales. If there is no sales there is no profit, there is no business, there is nothing. Sales don't happen on their own. You have to have the proper ingredients to make a sale. To make a spark. To ignite the will of an unknown third party.



Need, Want, Desire, Value, Demand, Timing, Location. Those are the filters that any idea, good, product or service has to pass for it to be valuable and sustainable. Maybe you don't have to have all of them, but if you have none of them, you got zilch.



And all those filters come after your audience size is determined. It's all about MATH. Targeting an audience is great, but if it is too narrow an audience, you may not have much.



In domaining, and with our domains we want to start with the largest audience we can. We don't want to narrow it down, but we do want to target. There is a difference.



Again, sales are about finesse. this time in understanding the difference between targeting and limiting.



AutoParts(.)com is wide. UsedAutoParts(.)com is wide and targeted. AshevilleUsedAutoParts(.)com starts to limit you geographically. MazdaUsedAutoParts(.)com is limited in a different way. But probably more targeted than the geo in this case.



Limiting more might be mazdabumpers(.)com So now your audience must own a Mazda, be looking for a bumper for that Mazda and realize that most bumpers are sold via the dealership, the body shop or the insurance company. Where does that leave you on the totem pole? Add "used" in front and you limit that audience more.



Do the math. Domain investing is about simple math. It's a bit of an equation if you are willing to do the digging a few layers down. On this example, it was all the outlets before them that would get the bumper business. The dealer, the body shop, the insurance company, the local junk yard. Virtually nothing might filter down to the mazdabumper guy.



However, he could have used something better than that. MazdaParts(.)com for example. Much wider even th0 heavily targeted. But the top of the tree and the foundation of the tree remain AutoParts(.)com. Your job is to figure how to climb that tree and get the largest targeted audience you can create via the domain name.



And if you are the MazdaBumper guy and instead of getting MazdaBumper(.)com you get MazdaBumper.club you are again throwing a wrench into your future by losing some of the little if any you got to begin with. Who can afford that?



And, if you can't do this math, then you have no way to actually value your own domains. It's all about math and sales.



Domaining is about getting in front of somebody else's Need, Want, Desire, Value, Demand, Timing, Location. Putting yourself in the right place, waiting for the right time and THEM!



After you do all that, you still have to have something profitable to sell. That's the key equation. How much profit? It's all related. It's a formula. It's an equation. It's just math.



So if you're not too good at math, and sales ain't your thang, and you don't study history and business basics is not your strong suit you are gonna have one hell of a time finding success in domain investing.



Rick Schwartz




The .HorseSh*t Era of Domaining is over! Are you Ready to Stop $wallowing 5 years of .HorseSh*t and Reclaim YOUR Industry?


Morning Folks!!



This is simple. Have you had enough? Have you lost enough? Every penny that went to .HorseSh*t would have gone to domain investors Your time, well you can't reclaim that but you sure as hell can learn from it.



I don't even know why I care. It's really not going to change my life one way or the other. It's just hard to standby and watch. It wasn't popular for me to speak out. There were too many hands in the trough.



Parties are great but having a direction and building on it is much better. You can pay for all the damn parties you want.



I never regret, but learning is my dividend. The silver lining of failure is learning and if you did not learn, then that's the definition of total failure and wasting time and being stuck. The triple crown.



If I turn left and it's the wrong way and the only other way is right, maybe I should turn around. How far are you willing to drive down that dead end? Do you have enough gas to get back?



The late Lonnie Borck (RIP Brother) was the only person in the entire Domain Name Industry that had enough character and guts to join me on stage at TRAFFIC all those years ago to debate the new GTLD's. Everyone else either had skin in the game or did not want to upset their friends. Take some time and review it. Hindsight is 20/20. Don't run from it, embrace it! Did you learn anything. WATCH!



I am betting that there are just enough domain investors out there that have valuable portfolios and are sick of being stuck. Sick of being hijacked whether it be PPC companies or Registries or Registrars or new Gtld's. ENOUGH!



And if not. now, then there never will be. When things go south, you go back to the point before it went south. Back to the future is the only path to recalibrate and then move forward again.



This is how a spell checker deals with .crap. From a post on Twitter today. What a MESS!!! It's PURE .HorseSh*t!





Rick Schwartz