@DomainKing Rick Schwartz Returns to Twitter. Led Exclusively by Brand Protection.


Morning Folks!!



As some of you may know Valentine's Day was especially sweet this year. I can't go into the details, but Capitalism is alive and well. I was able to get my @DomainKing twitter handle and my trademarked name back on Thursday afternoon.



When I left Twitter on 12/312017, there was a note that in 30 days the account would be permanently deleted. However, if you are a verified user with a Blue Check, (which I was), you get 1 year. So I put a reminder on my calendar. 10 months later I tried to reactivate and no way Jose! Maybe I should have tried a direct contact but I don't have much faith in contacting twitter directly.



https://twitter.com/DomainKing/status/1096757072497205248


There are some advantages to having a new and clean Twitter account since anything and everything you say on Twitter can and WILL be used against you. So a Twitter re-birth may be a good thing!



Until the other day, I had been under the impression that once a twitter handle was retired it was never available again. That would have been okay and no need for me to get it back. But just like the 1-year deal, that was not true either. So once it was out there again, I had no choice but to secure it. It's embedded in me. Branding is about not having leaks. If the @DomainKing door does not exist there are no worries. But if the @DomainKing were to bring you to another destination, that is a huge branding faux paux.



Domaining for investing and having a "Domain Strategy" as an end-user is the holy grail of the Internet and what we all do. End-users have a DUTY to protect themselves in every way they can on the Internet. So that includes domains that are close or might be easily misspelled or are confusing.



That's why a gTLD without the corresponding .com exact math is DEAD IN THE WATER. They can point to whatever success they like, any funding they want but they are FOOLS, FOOLS FOOLS and they are FOOLISH when they IGNORE gaping holes in their branding strategy. Would you get on a ship with a captain that wants to leave port with a gaping hole, water pouring in and he just ignores it?? There is NO DIFFERENCE whatsoever! Both are fools and what does it say about professionals that don't realize something so SIMPLE??



For years there has been a battle between Facebook and Twitter. I have to anoint Twitter as the absolute winner as far as identity and business. Facebook is for the family. Everyone I see in print and TV uses their Twitter handle. 2 years ago it was not that way. Facebook led and Twitter was second string. No more! Facebook has been exiled and Twitter rules. The International conversation is on Twitter!



I have 5 pages and many years of blog posts about Social Media and the effects. The way to see the future is by calibrating the past and seeing how it dovetails with the current reality. You will see warnings from many years ago that are clearly evident today. You or I don't have to get it all right. But we do have to get the big stuff right. In business, Marketing, Branding, and SALES are the big stuff followed by LEAKS! Who ignores leaks?? FOOLS! And "Branding" is about circulation and how good your product or service is. My brand is my solid advice and different ways of looking at domains and business and being way ahead of the curve with a record of nearly 25 years. I add to my brand with every post or bit of info that helps me or my readers with valid and tried and true info or when events I predict long in advance actually materialize. On the record, for the record.



Rick Schwartz


It Does Not Matter WHEN you got into Domaining, It Matters WHERE you are Going!


Morning Folks!!



Plenty of people were in domaining YEARS before me! They got domains for FREE!! That FACT never ever ever affected how I look at domains. Never ever did I say I can't do this or that because I came in late! YEARS late! But so many TODAY do! So many in 2000 did! in 2005! Name your year! When you are wired ass backwards that is the resulting flawed thinking process. You want to argue and be right?? Go ahead!! Tell me all the reasons you must lose and not win.



Just look at all the fools that were around in 2000 and told themselves it was too late. SCHMUCKS! Would you not agree now that you have 20/20 hindsight nearly 2 decades later? Or would you still be the same loser even if we set you free back in 2000 and did it right now? If you argue NOW, you would have had the same argument with me every single year. If it was 1995 you would complain about them not being free anymore and that it is over cuz domains, ONE WORD DOMAINS, are $10 a pop! It it was 2004 you would complain that Frank has all the good domains. STOP IT ALREADY!!



I have had better results than some and not as good as others. But all in all, I have had very satisfying results. And yes, I got in before many, but that has nothing to do with nothing. I love how people try and use that against me. Yeah, I saw it and I acted on it. PERIOD!



See how that thinking process is the difference between winning and losing. Between progress and being stuck. Between success and failure. You want to win the argument? Go ahead! Prove you can still be a loser every day when you wake up. YOU WIN!!! LOL



Not only did I start domaining in 1995, I restarted again from scratch in 1998 after I leased out all my domains, So I went out and repeated 1995. I was being paid $1.5 Million a year for my domains. ALL my domains. So what was I to do? I started buying more domains. And by sometime in 1999 I leased all those new domains to the same company. Now I was getting $3 Million a year. But I am not done yet. I repeated that one more time around 2005. And then starting in 2016 thru mid 2018 I started once again.



Go ahead, argue with me! Challenge me. Belittle me. But you will look like a fool doing it. Being a coward you won't post your real name and in this post, if you don't publish your REAL name or have a known moniker, I have decided not to publish your worthless and condescending comments. You people are worthless and have no value. Anyone that wants to make a point whether valid or not (usually a pointless, mean and nasty one) that won't put their own name on their own words are COWARDS! PERIOD!! It also prevents legit comments from thoughtful domainers actually wanting to engage in a serious discussion.



But I may make this a new policy going into 2019. Who needs these weasels? I and my readers have taken their crap for many years. They are bitter, angry and not making the money they need. This is their only way of feeling important. What do you think??



Unlike many blogs from News Networks, to Social Media, to tech and going on since DAY ONE , I publish everything! I don't protect my friends by removing negative comments or threads when they look like fools. When others call them out they get protected! I have seen it countless times over the years. It's an ethics and honor issue as far as I am concerned. So those blogs that pick and choose which comments to post don't have value to me. They are skewered and that means they always have an agenda. Sorry guys, IT'S THE TRUTH! They censor, I don't.



So to those that want to always complain about when they got started......STUFF IT!! LOL Your flawed thinking process is poisoning YOUR future, not mine! WAKE UP! Making money is never easy. It's never the wrong time to start on the RIGHT PATH! Got it?? Want proof? Just look at all the people that came in thru the years and found great success. Some just started TWO YEARS AGO, FOOLS!



If your ass itches, it's your fault not mine pal!! :-) Try Charmin!!! lol



It's a New Year, start it off taking those mind shackles off and stop feeling sorry for yourself. Go out and MAKE IT HAPPEN! aka, MOVE MOUNTAINS! Buy quality. QUALITY starts and ENDS with .COM not .Whatever! Square wheels make life difficult. But hey, if you like to fail and never going to where you want to go to, I can't stop you.



Any FOOL that wants to argue the point TODAY, WINS! You win. Happy? Instead of challenging ME, why don't you challenge YOURSELF! Challenge yourself to do better and think WISER! Or are you going to piss away another year telling yourself what you CAN'T do??!! I don't care either way. Does not change my life one way or the other. But it sure can change the life of many that read this and change their losing attitude into a winning one!!



Your success or failure depends on your reactions in life to life. Failure is a choice. Success is a choice. Which would you like to choose? Your reaction holds the key.



And big Props to Bobby in comments below for bringing this to my attention. The guy in 2000 saying it was TOO LATE!! LOL! Someday people WISH they could go BACK to 2020!!!!!!!



http://www.ricksblog.com/2007/11/time-capsule-se/#.XCy0sWgzbnF



Rick Schwartz


Rick Predicts 2019-2020 .Com Domain Stampede!


Morning Folks!!



Clarity for me comes bit by bit and then all at once! I have written about "Domain Stampedes" before. Here is my most famous post about the last stampede.



The last stampede was a clusterf*ck in 2014 when few could see the GTLD mess but it's a much bigger clusterf*ck now that all can see. That post is 5 years old. How did I do? How did you do?



But the stampede I see coming is the one I have been waiting for. Like I say, an overnight success takes 20 years in the making. Domains, .com domains, GREAT and meaningful domains are about to explode! EXPLODE!



The cancer of Social Media and collapse of giants like Sears is breathing life into high profile domains. There could be an avalanche of BIG sales in the next year. Eye popping sales. Record breakers. I want to see the day that Ron Jackson's "Year to date sales" are all 7 figures!



Now while the really good domains will be in demand, the really bad ones are going nowhere but to the drop pile! The canyon between valuable domains and worthless pigeon shit is going to be visible like never before.



You will see many companies upgrade to .com and if you thought GTLD's have been pumping for the last 5 years, just wait to see what desperation looks like over the next 5 years. It's a knee slapper!



I do believe that domains will eventually take their rightful place and their values will be understood. Even at $11 Million, Tesla.com was a bargain!! How much is that over the next 30 years???? NOT MUCH when you make $$$$. It's self paying!! It's FREEEEEEEEE!



The lack of trust and transparency in Social Media is the catalyst for this stampede. Is it better to have 1 million followers or have 1 million people a day come to your site?? That's a question that nobody ever asked them and they have never thought about.



Rick Schwartz


The World’s Financial and Political Squeeze is on! Fasten your Seatbelts!


Morning Folks!!



Do you know how many TRILLIONS of dollars have been lost since my 2 late November posts warning of the possible problems? Apple down nearly $500 BILLION in value. That's stunning!!! They have plenty of company. Many others lost $100 Billion or more in value. It's not over!



My Post #1 from November 21st about Critical Mass hitting the Internet



Post #2 from November 23rd about Black Friday turning into Red Friday



Just one year ago I announced that I was leaving Social Media starting with Twitter and followed by Facebook. Those decisions were pretty far out ideas. Fast Forward to today. These platforms are hemorrhaging users like me and you at a very fast rate. The dangers are now obvious to the masses. That was not true 1 year ago. I discuss here why Social Media is Dangerous!



Tech is going to have to suffer some disruption. They have hit critical mass. The planet is inundated with their devices. Do you really need the latest new iPhone? Do you really need to replace your laptop? Do you think the average Joe can survive with one several years old?



Now the problem I see is about to be compounded. 2018 was a FANTASTIC year for business. Historical in fact. But the market looks forward. With that fantastic year comes fantastic amount of taxes. And here is the BIG problem! Big taxes are due when wallets have taken a major haircut. That is going to HURT! Choppy waters ahead!



The market is not reacting to the shutdown imho. It's reacting to more things than I can list and that is an even bigger problem. What you are seeing is a deflation across the board. It's akin to a plane that sometimes nosedives. I doubt we are done and of course it could not come at a worse time. The Christmas season. That will pour some water on that fire! Malls and chains are already in trouble and this will accelerate their issues big time!



It's hard to be optimistic when we have dysfunctional governments and societies The world is in chaos like never in my lifetime. The window of opportunity to regain control is slipping away by the day. Uncertainty rules from Paris to London, to Berlin, to Washington and beyond.



Business has entered into politics. Not too smart! While Nike may have had a big day yesterday, that was for the 2nd quarter before they waded into issues. Their 3rd and 4th quarters are not going to be as sweet! The crash of Facebook should have been evident early in the year. Snap? Are they even viable?



The point of all this is we are going through an historical shakeup. A worldwide realignment. To be honest, it is shaping up to be WW1 issues all over again. It's that close to spiraling out of control. Things are changing faster than I can write this. But if you are not familiar with history then this will all be nonsense to you!



But again, that brings opportunity in different forms. So spend some time during the next couple weeks to really think DEEPLY about the fallout and the direction and the new doors that will open as others close theirs.



The big one that I see is that discretionary spending by big business which until a few weeks ago would have likely been at record levels for 2019 are in jeopardy and probably off the table with the losses suffered and that it is so widespread. Will that have an impact on high end truly premium domains? YUP!



Rick Schwartz


Is 2018 Shaping up to be a Good Year for Top Reported Domain Sales? Short Answer “Not Exactly”.

Morning Folks!!

So, since 2005, Ron Jackson's DNJournal has been chronicling the top reported domain sales each and every week as well as a "Top 100 Chart" for each and every year. A LOT of work! Thanks Ron!

I took the liberty of adding up all those reported sales starting in 2005 and segregated by year. It doesn't tell all but it does tell a story. Especially of you study each and every sale during those 14 years. Some incredible deals!

Now please don't remind me that most domain sales are not reported. They are not. And of course Yung Ye's $162 Million won't appear nor Mike Berkens $35 Million. Nor will many many many others that we will never hear about that have quietly walked into the sunset.

That all said, it is what we have and it still tells a lot about things.

2005---$16,383,221

2006---$29,870,018

2007---$44,250,718

2008---$44,347,756

2009---$34,622,312

2010---$44,393,336

2011---$23,081,833

2012---$18,248,594

2013---$28,243,313

2014---$43,096,937

2015---42,890,000

2016---$27,558,000

2017---$27,400,000

2018---$23,070,000

Total $447,516,030

And these are just the top 100 each year.

The average year...$31,965,430

2018 not shaping up to be a big year. However there is still time and a blockbuster deal could turn things around on a dime! However, as of now, 2018 ranks among the 3 lowest years as you will see below. And may I remind you that was with intense selling pressure out there. Everyone and their grandmother is trying to sell their domains these days. That was not the case in many of those prior years where it was not a selling frenzy but was a buying frenzy.

So if you look at it through that lens, and I do, that illustrates weakness. Not terrible. But weaker. Will that change for 2019 and 2020? It should! With the issues social media is having, domains will end up as the beneficiary as folks want to control their own destiny not having the likes of Twitter and Facebook control their own narrative.

2018 was a good year for business. Companies have good cash flow and many sitting on large chunks of cash. As they see Sears closing up and many others following, can't we finally make a really good case for 1 domain worldwide that rivals and perhaps exceeds 3000 stores ready to collapse with overhead more than $8 a year after the initial buy which is still a FRACTION of what it cost to build ONE Sears Store? I REFUSE to abandon that foundational mindset that I have! That is why I refuse to give away domains for pennies on the dollar. My vision is stronger than theirs. And it's based on simple common sense and math.

Whether we compare domains to real estate and associated costs or the cost of a Super Bowl Ad or the cost of a 30 second spot on TV, the domain name remains a bargain that business has overlooked but NOW are FORCED to revisit!

The forecast for 2019 and 2020 are looking pretty damn good the way I see the universe! But it can only look good if you have positioned yourselves well and own domains that 3rd parties need, want and desire. Our job is to show value when compared to alternatives and look at the future while doing so.

Rick Schwartz

Supply and Demand Hit the Domain Industry. Domain Owners Surprised!?

Morning Folks!!

I have been talking about Supply and Demand and Need, want, desire, value for a very long time. It's the foundation of business itself but domainers seem to ignore this small fact. They are not immune and we are in the midst of a "Domain Glut" whether anyone knows it or not.

The domain industry is littered with crap and great domains. The crap has pooped over everything and we are all paying the price. Some are paying a higher price. Some will be washed away.

Ask yourself the simplest of questions. "How many TENS of MILLIONS of domains are owned by domainers"? Realize that almost every one of them is for sale and 90% of those are 100% worthless.

We talk about "Exact Match Domains" but I really focus on and want to find "Exact Match Companies"! I want  "Exact Match Companies" to match up with my "Exact Match Domains".

The supply of .com domains was always UNLIMITED but folks wanted you to believe they were not. There is an infinite supply. But now we have infinity spread over the land like HORSE SHIT! Infinity x 1000.

The good news is many of these domains are going to be washed away. The carrying costs of PURE pigeon shit guarantees this. The only ones that don't know it are the Pigeon Shit farmers themselves. But they will figure it out when the bills and the rent are due. Math has a funny way of equalizing things!

The golden goose is still golden, but it has supply and demand to deal with for the foreseeable future.

With that all said we could end up seeing a very widespread domain name frenzy in the months ahead as business has to re-strategize their social media outreach, marketing and control to something they control more and that is DOMAINS!!! The future sovereignty of business DEPENDS on domain names. Business has yet to truly understand and use domains strategically. THEY WILL!! They are being FORCED to wise up!

The most common and visible examples are those that want to upgrade their .whatever to Whatever.com. That's the #1 sector in domaining now and I expect that trend to continue. That is where we still have "Supply and Demand". The only missing link there is "Value" and that is something that comes with time and demand!

Rick Schwartz

 

Facebook, Twitter and Google Show their UGLY Business Practices and BUSINESS Responds!

Morning Folks!!

Let me start with my "Update" in yesterday's post.

UPDATE!: In the past 24 hours I have seen 2 high profile incidents where on TV they did not send their viewers to Twitter or Facebook but instead are promoting their own WEBSITE! We may be at a watershed moment. People got the message about controlling their own destiny!

I continue to see commercials and I am seeing social media links that are GONE and replaced with their domain name! This is a BIG deal! It is widespread and spreading very fast.

As many of you know I closed my Twitter Account last December and soon after I did the same thing with Facebook. Why? One word. TRUST! TRUST! TRUST! I no longer trust these platforms in any way, shape or form. These platforms can ruin your life as fast as you can post something that offends somebody.

I experienced it first hand. Threats of violence and worse. If you hit a nerve, watch out! But the way that society is now designed your social media is part of your credit. Part of your job application. Part of everything you might ever do!

But now back to business. They relied on these platforms to open shops and do business and customer service. That was plain IDIOTIC! It's one thing to make a contact on social media but the first thing folks should be doing is directing them right back to their website to help them with whatever they need.

Businesses work so hard to be cool so they bought in to the Social Media nonsense. Then they watched as many got bitten and others were put out of business overnight on the whim of some MORON working at one of these companies. Their stocks are down for a reason. What's coming is going to be ugly for them.

Please pay attention to TV commercials and magazine advertising. The shift and the speed of that shift is stunning. They seem to finally get it! Putting a businesses destiny in the hands of third parties like Twitter, Facebook, and Google is simply insane. Especially NOW with what we have all learned this year.

Whether that helps to ignite domains again is unclear. Why? Well, they already own their domain, they just did not promote it or use it in the correct way. Then biggest opportunity in domaining is with companies upgrading their domains to something more prime. Big sector and big money!

This is a perfect example of why you need to pay attention on a daily basis. When things change, it may take a long time, but when that change actually happens, it happens very fast!

So look at the TV commercials and you will see social media links are GONE and replaced with their domain name. THAT'S a GIANT LEAP towards the right direction!

Rick Schwartz

 

 

Everyone Trying to Sell Their Portfolios but NOBODY is Buying Them. Now What?

Morning Folks!!

I get emails all day long from folks trying to sell their domains. But there is a difference of late. They are no longer trying to sell one or two, they are trying to sell their entire portfolio and get out of the domaining business all together. Problem is there are no buyers.

Domainers are selling because their one time assets are now liabilities. They are bills. And those wasted $$$$ could be paying the mortgage. And I am really sorry to say I have not seen many portfolios with value. To be honest, most don't have a single domain of any value whatsoever. And they are competing against those with really nice portfolios that can't sell either. The good ones are way too risky to tie up any more $$$ with regardless of the quality.

Demand is simply WAY down. Domainers are financially weak and they are not buying. Plus they already have a boatful of domains themselves that are moving VERY slowly.

Folks like Godaddy won't buy most portfolios unless they are filled with NNN.com and LLL.com and alike. Why? Because they are clueless on what a valuable name looks liken or how to price or sell them. So they stick with these type domains that they can buy and sell rather easily compared to domains of great value.

I have a pretty decent portfolio. Here is the list of my top 10 offers I have had for my entire collection over my career. I am retired. I would love to get a lump sum.

1

2

3

4

5

6

7

8

9

10

That's right! Nobody has offered me so much as a penny! (Except for some wise guy commenter after I write this)

I have been the #1 proponent of domains for over 23 years. But I always deal with reality even when it is hard. As the new GTLD's die off, things may improve. But then again, that's the exact thing that drained the money out of the industry to begin with. I don't know that domainers can EVER financially rebound from those losses and continuing bills. Believe me, the desperation level is the highest I have ever seen it. Domainers are BEGGING for folks to buy their domains and get out of this business.

The next few months are going to be important for our sector. We are smack dab in the middle of "Domain Season". But that season is not for marginal or silly names. It is for serious upgrades and serious startups. BIG deals.

The best thing that happened to domains this year is the continuing implosion of social media. The veil is off. We have been lied to, suckered, silenced, used and worse. The fuzzy glow of Facebook, Twitter and Google are GONE! Their power and how they used it against us was exposed. The shift is still happening.  This is the silver lining but we don't know how that will manifest itself yet. It should benefit domains.

A domain is about making a statement. It's about memory. WeBuyUglyHouses.com is the perfect example of why the average end user can and will find a $10 name in a few minutes. More meaningful than the crap domainers have for big money.

My domains have nothing to do with your domains. They are all unique assets or unique liabilities. Either they have FACE VALUE or they don't. Either another party would want to own them or not.

If you play the lifetime domain game it does not matter. If you are buying and selling, it does matter.

Year over year on DNJournal.com's sales tracker it appears that 2017 and 2018 numbers will be very close. Then again these are only reported sales and in fact, most big ticket sales are never reported.

I think there are ways to report those sales without breaking any confidentially agreements by simply giving a bottom line of all sales in any specified period by a broker, domainer or company. I could say I have $20 million in sales for 2015-2017 but I don't have to give specifics. I may even be able to list the domains sold without violating any agreement or spirit of that agreement. Things like that are helpful to an industry like ours but many won't contribute to that effort. It hurts them as well.

The GTLD frenzy is over. The Chinese frenzy is over or at least on pause. Many are on the downside of the slope when it comes to domaining. No matter how much they made in the day, the day is over and they are coming to grips with that. I'm sorry that is happening to folks. But it's the reality of the times.

Are the golden days of domaining behind us? Maybe! But there is still much gold in domains. There is still opportunity. But it is SLOW opportunity! SLOW! The fast track is in crisis. Time is not their ally. The bills are coming in faster than the sales can pay those bills. That's a problem and that's a problem many in domaining are facing.

It's also a problem that I decided to focus on from my very first purchases so I would never be in a weak negotiating position. I pay my domains 10 YEARS in advance when I can. Not all. But the ones I want to make sure I protect. When I have a windfall, I pay forward even more of them. Been doing that since 1996. Totaled up, I am thousands of years ahead on renewals, not a single day behind.

Rick Schwartz

UPDATE!: In the past 24 hours I have seen 2 high profile incidents where on TV they did not send their viewers to Twitter or Facebook but instead are promoting their own WEBSITE! We may be at a watershed moment. People got the message about controlling their own destiny!

You can’t Lose with an Exact Match Domain Name. But you CAN LOSE without it!

Morning Folks!!

Does your business have all the bases covered? Did you do your homework? Were you smart or dumb?

If you were to sign a contract for mall space and you sell pretzels, you may include a clause that prohibits the mall from leasing space to a competitor. That's just insuring your success and your business. There are dozens of small things that as business people we have to think of BEFORE something goes wrong.

You don't have to run your business on an "Exact Match Domain" but it's a lot smarter for YOU to own that domain than to allow a disruptive force come in and eat your lunch.

Strategically businesses have been slow to recognize the opportunity as well as the pitfalls. Now if you are a small business and you don't intend to grow that much then maybe it is less important.

If you are late to an industry an Exact Match Domain gets you recognized and taken seriously in an instant. Of course the rest is up to you. But that "Instant" is PRICELESS!!

While many focus on getting millions of visitors to their site, I think that's not how the universe really works. Let's say you get 10 people to your site, maybe the conversion of those 10 into sales have more value. Imagine a retail store getting a million customers all at once.The place would be overwhelmed and probably shoplifted out of business. Compare that with serving 1 customer at a time and getting a sale.

An Exact Match Domain has the ability to bring in real sales at a higher rate than other ways of gathering traffic. A permanent trickle of sales.

In the real world a store may hire a person to put 1000 door hangers on people's homes. From that 1000 they only need 2 or 3 new clients to make the effort worthwhile. An Exact Match Domain can be looked at as a permanent door hanger. It will ALWAYS provide a TRICKLE OF SALES!! Oh you don't want a trickle? Then how many other sales do you piss away genius? Sales happen 1 at a time. If you throw a sale in the garbage you have to work long and hard to get the next one to replace it.

Just remember during that Trickle of business, a GIANT ELEPHANT may magically appear! The way I see the Internet and a website it is all about having as many doors open as possible. As many lanes going thru your intersection as possible. Never turn a blind eye to more business because it will make your competitor stronger while making you weaker.

Now here is a confession. A BIG ONE!

Candy.com no longer needs the domain Candy.com. That does not mean they will ever get rid of it or stop using it. What it does mean is that it accomplished the mission. It took two 20 somethings with nothing but a great domain and a plan and that allowed them to be taken seriously. Allowed them into places they would not have gotten into with GregsCandy.com. It gave them the fuel and credibility to grow. It was their Booster Rocket that allowed them to crash thru all the layers and competitors. They went from $0 to some pretty staggering numbers that I am not at liberty to say. But the point is now they are in outer space. The domain launched them. But as much as I am a proponent of domains, I will also concede that the effectiveness of the domain and the greatest value comes early on. Credibility and recognition. Then it's all about performance of course. But that "Location" gets you a look. THAT is the single greatest value in an Exact Match Domain.

It's also impressive when you present your company going the extra mile to market and attract customers. Smart business is attractive business.

I don't take search or social media seriously when it comes to basing an online business. That's strictly bonus traffic. That happens from being relevant. From just doing your work and your homework each and every day and those days turn into years.

An exact match domain will not guarantee your success. But it will guarantee a host of other things for smart business people that can exploit the benefits from a few added sales and faster growth.

The Internet is nothing more than the game of Monopoly. Choose well, you will do well. Position yourself right and things will work out.

Rick Schwartz

 

The “Dumb Domainer” Industry and How it Operates

Afternoon Folks!!

Ever wonder how some of these crappy domains ever get sold? Well first you need to find a domainer dumber than you are. There is an entire industry now comprised of dumb domainers. They all deal in Pigeon Shit and do everything including begging to sell their crap.

There are no end users buying these domains so you are forced to find the dumbest domainers you can find that still have $$$ in their wallet. But the Dumb Domain Industry is in a whole lot of hurt right now. They are running out of dummies! Now what?

The dynamics of domain investing is fluid. It changes. The demand that was once very high is now very low. The once lucrative business of buying high profile domains for investment is no longer thriving. Those $$$$$$$$$ are going other places. Safer more liquid places.

The demand for domains today is a tiny fraction of what it was 10 or 20 years ago. Unfortunately the understanding of domains by business has progressed extremely slow. Social media bumped domains right off the radar. Maybe the recent developments with regards to who controls the destiny of your hard work when just one jerk-off somewhere in cyberspace can cut you and your business off FOREVER!

So while the dummy to dummy market goes on with worthless domains, it won't go on forever. Crap is crap and somebody will always end up holding the bag of worthless crap.

So happy dummy hunting! :-)

Rick Schwartz