Breaking: 40% of Mobile Traffic Either Fraud or Mistake According to New Study!!

Afternoon Folks!!

They are starting to pay attention to sales and traffic and making money. According to this Fortune article, that just came out minutes ago, a BIG portion of Mobile traffic is worthless. Imagine that. Worthless traffic? Where have I heard about that?? Oh yes, I started writing about worthless traffic back in the 1990's and about every few days soince then. Long wait with this Pina Colada on the beach. But they are coming.

'A study by Trademob, a German mobile-marketing company, found that 40% of all mobile clicks are either accidents (buttclicks, perhaps?) or fraud. And mobile-ad click fraud is apparently growing fast, the company says. At the start of the year, fraud accounted for 10% of mobile-ad clicks. Now it accounts for 18%, according to the study'

I make money from Facebook, but Facebook does not make money from me and are still trying to figure out how to make money ON me.

But this email I got that I have plugged in with fictitious city name to protect the privacy emailed me the following and it is straight from the end user:

'I recently opened a restaurant in 'Mid Size City USA'. Wasted $6k on a social media expert to get 600 fans. Half don't live in the market.

Spent $1500 on and get 1,000 plus uniques a month from active local restaurant seekers.'

That's first hand evidence that I got just the other day. Real world testimony that trumps all the BS you hear.

It's all about 'Targeted Traffic' and SALES from here on out and the game is changing.

Have a GREAT Day!

Rick Schwartz

6 thoughts on “Breaking: 40% of Mobile Traffic Either Fraud or Mistake According to New Study!!

  1. owen !
    Perhaps you didn’t notice the ads get stripped out in mobile format and flash doesn’t show or work on apple mobile devices… My site… Your site…. Included

  2. steve

    T.U.R.D is gaining pressence at an incredible 5000% annually.
    There is nothing you can do to stop us.
    All companies will soon be at our mercy.

  3. IMultiscreen

    Thanx for catching this interesting study – I didn’t come across it in the main tech headlines! That is why I peruse Domaining aggregator, as well as Techmeme, because domainers often zero in on pertinenet news! Here is a working link to the GigaOm article:
    Report: 40 percent of mobile ad clicks are fraud or accidents – your Fortune link is broken!
    Trademob’s findings underscore the high value of brand id advertising on high-content, premium websites.

  4. Rhea@yahoowebhosting

    Forty percent is a sizable amount of traffic. That is a lot of visitors. That affects the overall bounce rate significantly and it means that it would not be through any fault of the blogger or webmaster. It’s just an issue that’s associated with the source of the traffic.
    Those results are a bit strange though. There was recently a report that stated that mobile traffic converts better, so how do these two sets of data match?


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