Team of domainers score a touchdown!!

Team of domainers score a touchdown after the Dallas Cowboys football team
fumbles the domain.
I was in the back of the room at TRAFFIC EAST when the phone bid came in
and the Dallas Cowboys bought for $275,000. The room erupted in
applause. The celebration was short lived.

In a stunning development yesterday the 'Attorney' for the Dallas Football
team said days later that he thought the price was $275 and not $275,000. That
just does not pass the laugh test. I could not take my family to the Dallas
Cowboys football game for $275. The cost to BID was more than $275. I am sure
there is more here than what meets the eye. Time tells all.

As domainers learned about this yesterday,,,,,disbelief was the keyword
followed by laughter as the story circulated through the entire industry and
then the news media.

Discussions began and then Eric Rice who has been interested in the domain
and associated business for the past 6 months made a post on my private
chatboard shortly after noon and began the process of putting a group together
in just HOURS to buy this spectacular domain name. By 7:30PM it was ours and the
new team of 20 investors had won the prize. The folks involved may or may not identify themselves. I just did with a
stake of a little more than 11%.

The talent the domainers have will make a premiere site on the
net. An opportunity thrust into our laps and being the entrepreneurs we are, we
jumped on it. The rest is history and it will be written about for years to
come. The site comes with the trademark for which has been a western
wear site for the last 10 years.

Congrats to this new team of investors. They saw opportunity and seized it.
The American dream is alive and well and this will go down as one of the worst
decisions in corporate history.
The blogs are going wild with this story. Bill Hartzer of Dallas who was at the auction has loads of info as do many other blogs like Sahar's.

Have a GREAT day!
Rick Schwartz

8 thoughts on “Team of domainers score a touchdown!!

  1. Bill Hartzer

    Dallas Cowboys Return Domain Name

    Last week I spoke about SEO, Search, and Domain Names at the TRAFFIC domain name conference, held in Hollywood, Florida. The highlight of the conference was the live internet domain name auction on Friday, October 12th, at 2pm, hosted by Monik…

  2. Curious George

    Rick, is it possible that the TM that was filed for has been DEAD for some time now or have I missed something.
    Abandonment Date October 25, 1996
    Not that it matters, or does it ? Secondly does the seller contacting the Dallas Cowboys not show bad faith ?
    Please explain your stance.


    Team of Domainers Score Away from Dallas Cowboys

    A team of entrepreneurial domainers scored one for the gipper when they bought the domain name at auction after the Dallas Cowboys organization returned the name.

  4. Max Menius

    It’s unthinkable (even hilarious) that someone would believe they could buy for $275. I thought it was a steal at the auction when they announced it was purchased for $275,000.


    Dallas Cowboys Punt after Withdrawing Auction Bid

    This is not headlines yet but quite an interesting story from the domain space is taking place.
    Last Friday the domain name was purchased for $275,000 by the Dallas Cowboys via phone during a live domain auction held by, a domai…

  6. Donna Mahony

    Regardless of the all the other issues, getting a group of alpha personalities together to pull this off is a sign of bigger things to come for all of you!


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