Let me put it bluntly, Europeans are not great risk takers. Ok, stop shouting at the screen. But regardless of the yelling, what I am saying really can’t be argued. It’s just a fact. Not all Europeans of course. But the masses. Even the masses of domainers.
So why do I say something like this? First I started saying this about 2 years back when the dollar was the weakest against the Euro. With such a discount you would have expected them to step up and get some bargains. Few did that. Very few.
Now with domain prices lower than at any time in the past 5 years or more and still a strong Euro, same result. I really can’t explain it. Yes, payouts are usually in dollars. But they don’t have to be. There are European programs and vendors as well. But little evidence they are changing from before.
Europe is still ripe when it comes to the net. And domains There is more opportunity here than in the USA where we have reached critical mass and then some. TRAFFIC Amsterdam will either be the break out point or it will prove what I say is true. There won’t be anything in the middle.
For years we have been asked to do a TRAFFIC in Europe. In a little over two weeks that will be a reality. TRAFFIC has done more shows in the last 14 months than any period ever. 3 continents. 3 corners of the world. 5 shows. So will Europe show up in mass? Is the European domain community really aggressive and looking to move to the next level? Like I said, risk taking is not high. Not sure why. Maybe just the renegade in us in the USA. Let me be clear, there are voids in the market here. I saw a number of businesses that I could open here and do very well. Some things are just not offered here. Some silly things. Silly things that could make someone a small fortune. Beats working for somebody else. One business idea is already in formation. Buying a product for $1 and selling it for $10 and having them lined up to get it. In a few months I will tell you about it. All I can say now is that I found a void and I found a market. The name of the game is to sell enough product fast enough so when the copycats come we are so far ahead that it really won't matter. Then just milk it until it becomes unprofitable. But 10x return is a GREAT place to start.
So when TRAFFIC in Amsterdam opens up in just 2 weeks what will be the story? Rick Latona has pulled out all the stops. Great speakers. New sponsors. An auction focused on cctld. All the things folks have clamored for. Or was it just clamor?
We are all about to find out. Hot air or real business? Oh stop yelling at the screen! If the shoe fits……..deal with it. I asked merchant after merchant about doing business on the web. I got a lot of empty stares. A lot of “I do not do that.” “My son handles that.” The web literacy rate by small business in the countries I visited is lower than I expected. So much to gain and so many not embracing it. That was the #1 thing that STUNNED me the most on my trip.
My job is to be aware. To notice differences. To question those differences. To try and understand those differences. Now this is not a personal reflection on the people. They were all great. I enjoyed talking to every single one. But to not notice the disconnect would have been impossible.
Many think IDN will be the answer. Maybe, maybe not. I see no evidence of that even with the predictions I have heard for year after year that next week, next month, in 3 months it will explode. Just like cctld's or dotcom not all have value. I see IDN as a limited market in limited countries. Now that does not mean some folks won't make millions with them. It does mean that if you don't know how to pick a great domain and don't know the difference between a great one and a worthless one that the extension or whatever does not matter. Geography counts! Buying power counts! Attidudes count! That does not mean failure. It means a crappy IDN, a crappy cctld has the same value as a crappy dotcom. Nah dah. A liability is a liability no matter the extension. Most domainers don't understand to this day what makes one domain have great value and another one worthless. A liability. Now this is not universal in Europe. Some countries are much more aggressive and progressive than others. Some countries may favor IDN or cctld. Buying power of that group is key. But the market is still a long ways from maturity. Germany is a leader. Other countries like the UK have found success. But many have not yet gotten there. They are literally years behind and that spells opportunity.
I wonder who owns more cctld’s? Europeans or Americans? Each country is different.You could
have every domain in the country of Somalia (yes I know this is not in
Europe) and not make a penny. You could have one domain somewhere else
and make a fortune. But I bet there are countries in which foreign folks own more domains than the folks that actually live there. I bet German domainers own the most. That is just a gut guess based on absolutely nothing. But the Germans come to all the USA shows in mass. Canada too. I can’t think of another country other than Australia with more representation. Seems like they too are risk takers. Risk takers. Folks, THAT is what it is all about. Taking a risk. Risk losing. Risk winning. Risk failure. Risk success. Risk what you believe in. But risk must be attached with reality.
So stop yelling at me and the screen. It is just a provocative post to provoke discussing. Discussion produces ideas. Produces solutions. Produces opportunity. Like they say, nothing personal, just business.
I am not for or against any extension. Any cctld. Any IDN. But I follow the MONEY and the MONEY decides who is right and when they are right. Success decides. Society decides. We don’t have the power to decide for them as much as we would like to. The only thing we decide is which action to take or not take. I am not asking for you to agree with me. Most won't. 99% won't. It is a position in life I deal with on a daily basis. My thinking is almost always against the grain. I simply just state a view from where I sit and what I see. I share that view and it would be much easier to hit the delete key and not deal with the fallout. So call me stupid for posting what I see. But that won't make you a single penny or give you a single success.
Have a GREAT Day!