The ego stroke. 'I bought 5 million hits for .001 each.'
The 2009 version of my dick is bigger than yours.....EXCEPT......
I bought 5 million hits and got no sales.
The bigger ego would say, 'I bought 100 visitors for $500 and had 5 sales that will become repeat customers.' So if size matters, traffic counts. The source of traffic counts. The type of traffic counts. How they interact with that traffic counts. Somebody tell the world before they all go broke.
Have a GREAT Day!