Screwing with Success. A Change More Important than the Presidency.

Afternoon Folks!!

The presidency happens every 4 years so no big deal. What is a big deal is when the “Tonight Show” changes hosts and restless and horny America reacts. This will be only the forth time in my entire lifetime that will happen. Jack Paar back in the 1950's started it and did the gig for 6 years. Johnny Carson transformed the show and was the pulse of America for 30 years. Jay Leno for 17 years and now we are about to get Conan O'brien.

I really don't know how this will work out. My gut says not too well. Let's start with Conan O'brien. He went on the air in the mid 80's. I have watched his show many times by default. I laughed 3x. I can count them. I don't think he will do as well in that slot. I don't think sober America will laugh at his jokes. He had a much better chance for the that in the middle of the night when they were falling on the floor.

Now as for Jay Leno, he is/was #1. Not sure why you would want to screw that up, but leave it to the geniuses at Corporate America to figure out. Will folks make a date with Jay or will they watch an actual program at 10PM? See the motivation for NBC is it is a lot cheaper to do a Jay Leno show than an episode of Law and Order for example or some other creative drama etc. So this becomes a cost cutting move. If it works out they have 2 winners. If they both die, they have 2 losers. So this is a very big gamble for NBC and I doubt it will work out. NBC will basically give up their #1 ranking for the 11:30 slot because O'Brien is just not funny and people will go somewhere else. I think Jay Leno will do well at the beginning, however I don't think it will last. I think his audience will dwindle and NBC will have an embarrassing problem on their hands.

What does this have to do with domains? It has to do with honing skills of how the masses will react. Understanding the masses is key. A long time ago I was taught a simple saying. “If you sell to the masses you will eat with the classes. If you sell to the classes you will eat with the masses.” The biggest job we have as domainers is predicting human nature. This is the way you practice. The way you practice is the way you play. This one is difficult to predict. Changing habits is not an easy thing to do. I always enjoy when someone tries.

Have a GREAT Day!

Rick Schwartz