The Business of NOISE will Define 2014!

Morning Folks!!

I have talked about "Noise" for many years. But I've been especially focused on the noise the last 12 months because you could see the noise coming a year or more away. And now we are entering the noisy zone. 2014.

For me the noise is equal to Bullshit. Noise equals bullshit. There's good bullshit and then misleading bullshit. Guess which one we are witnessing?

How do you navigate through all this noise and all this bullshit? As you see stories are being fed everywhere about the death of dot com and pretty obvious who is feeding those stories. I don't think it does them any good. I think it makes them look silly and desperate. I think this is about the dumbest thing I've ever seen. And it's just noise.  They keep repeating the same noise trying to brainwash you that black is white. And they all own it. Together, they own it. That is just how it is and will unfold.

You think this is going to be a fun year? Think again. Some of you won't know which way is up pretty soon if you don't find some safe and noiseless zone to operate out of.

So I think the biggest job in 2014 is tuning out the noise and digging for facts and parallels. You have to turn to your inner strength. You have to recognize reality from wishful thinking. Bottom-line, people will do what's in their own best self-interest. That's it nothing more nothing less. And the noise proves it. And the pitch will get worse.

This is just the beginning of the noise. Releasing sporadic pieces of noise. But what does it look like when 900 are chirping at the same time?  They come together and I think we can go down together. I think with the exception of a handful you are witnessing one of the greatest failures of all time. This could be an epic global failure concocted by certain folks for the wrong reasons and still to play out.

I can just speak for myself. But the noise is a turn off. The noise is an act of desperation before it even starts. If the desperation as you see it, and it's obvious, is now what will the desperation look like when they go deeper into the hole? I'm sorry this just goes against every business principle I have  ever seen in my entire life. It's foolhardy for the majority of them so everything you are about to hear will be as true as dot com is dying. That line will come back to bury them. It's hard to take any of it seriously when you start with BULLSHIT! This is turning into their #1 marketing scheme. Pretty weak and many are going to lose their credibility each time they repeat it.

The scariest part to me is the real Achilles tendon in all this is that they keep talking for the little guy. We are all told about the little guy. It's the little guy, the little Guy. Bullshit, bullshit, bullshit! Has nothing to do with the little guy whatsoever. Has nothing to do with their wallets.  Does it?

If it really had to do with the little guy then every single one of them would have a disclaimer. A warning. An alert. Please beware. Potential great leak from this extension to the dot com counterpart. Then I would give them a link like THIS so that the poor guy they are so worried about won't be needlessly hurt by losing 61% of his ad dollars that he can't afford and will likely put him out of business. I don't know a company on earth that can absorb that loss in the long run.

I am allergic to bullshit. How about you? You like swallowing it? Some of you need the help. Go get a bullshit vaccine before it is too late. Lonnie Borck got it 100% right! They have to sell you something or they go out of business.

If you don't buy into their vision and blue sky, they will die on the vine. I think the first time I used that "Die on the vine" line, some did not believe it or understand it. I absolutely guarantee you that by this time next year you will be an EXPERT of things dying on the vine. Sorry, I just want to be on record.

I think if Frank, Paul and Daniel were not involved, none of us would even be considering this seriously. I think the entire tone would be quite different.  The conversation would be quite different. I wish them all well. I wish you well whatever your decision is. Whatever your choice. I wish you great success.

But I ain't buying into this nonsense. 900 knockoffs trying to duplicate something that was unique at a unique moment in history.

Our job is still to separate the noise from fact and reality. Is that not true?

Just go in with eyes wide open. Then when the "news releases" about this sale or that sale come out designed strictly to pump up their own sales, ask yourself is that from the same source feeding the dot com is dead stories everywhere? Don't be a sucker when that happens and I guarantee it will happen just like the volume of the noise will get so loud you will just want to cover your ears in the months ahead. 900 squakers fighting for their very survival and how many will be meaningful in a year from now? Two years? Five years? How many will survive the first year? How many won't? How many will have to be consolidated? How many will have to be taken over? How many will find nobody to take them over? How many won't even care?

Many more questions than answers. And the answers are sometimes no answers, just .noise.

If you don't buy what they sell, game over. Pass the .Kool-Aid.

Rick Schwartz