Google’s .App Now a Top 20 GTLD in just DAYS!

Morning Folks!!

Google's .App Now a Top 20 GTLD in just DAYS!
Without giving them away for a penny or stuffing it into accounts for free, Google's new .App GTLD extension is now a Top 20 GTLD. Sitting at #19 and on the heels of #18. With the bleeding that  14 of 18 in front of them, I expect .App to continue to rise and may eventually be a top 10 GTLD extension.

That's pretty impressive after watching HUNDREDS and HUNDREDS and HUNDREDS of others struggle for relevance and survival. Many now simply dying on the vine. Not .App. It has life and some meaning and it has Google behind it that gives it a pedigree and legitimacy.

Google took in millions on early access and general registrations are $15-$20 annually. Premium names come with a higher price tag.

Will it be successful? I have no idea? Will companies use and adapt? I have no idea. But they might. It may be a viable extension. Time will tell. But like anything else, it's a gamble. You place a bet. I grabbed a few. Did not even know about .App until the week it was released. But there were some elements I liked and I decided it may be a decent play.

What are the elements I like.

1. 3 letter extension

2. An extension that is a word

3. I believe people can make their fortunes just on a great app

4. It is an end user play and worldwide market

5. There is a demand

It's a long shot even with those elements. But compared to the crap that is already out there, I like it the best. It's a definite maybe. lol

And here is a tip for you. If Godaddy is not the #1 registrar on any GTLD, I give it much less chance of relevance, survival and values that MAY increase. When I see some registrars, I know there are either many bogus registrations, closely held regs or penny crap. Pretty easy to spot. Here are the top 10 new GTLD's and the numbers for each registrar. Pretty stunning if you follow what I say and apply it.

I always said when a winner came out it would be recognizable. Regardless of the outcome, making it into the top 20 in just a few days while so many others are simply dithering and going nowhere is impressive and somewhat remarkable.

I still believe that when .Web hits, it will break the 1 million reg mark within the same time frame. Demand will be there. Whether it works, we won't know for a number of years. But as a number of years have passed, we KNOW what doesn't work! Which is your favorite GTLD Flop? Did any GTLD surprise you?

Have a GREAT Day!

Rick Schwartz

5th Anniversary of The Procter & Gamble Memorial Day Massacre

Morning Folks!!

Reverse Domain Name Hijacking (RDNH) may not have LEGAL consequences but it does have other consequences!

5 Memorial Days ago back in 2013 something pretty memorable happened. Let's revisit the Procter & Gamble Memorial Day Massacre in which the entire upper echelon of P&G were FIRED!

The CEO, Mr.McDonald, steps down "effective immediately" at the beginning of Memorial Day weekend on May 23rd.  "Robert McDonald's four-year struggle to adapt Procter & Gamble Co. to a new world of more frugal consumers and tougher global competition has come to an abrupt end."

My thoughts at the time:

My open letter to P&G about being found GUILTY of RDNH. And I ALWAYS spell it out for SEARCH! REVERSE DOMAIN NAME HIJACKER! P&G found GUILTY by an esteemed worldwide panel of the World Intellectual Property Organization. P&G GOT SPANKED BIG TIME! NOT BY ME, BUT BY THE PANEL. OUR JOB IS TO CIRCULATE THE EVIDENCE! Our job is to remind folks.

So Why were they all fired? We may never know. Then again it is my belief that the Reverse Domain Name Hijacking was the very last straw. For a measly $30,000 P&G and their management team were able to flush a 100 year old brand right down the toilet. As I said then, "It's a stain even Clorox can't get out." They deserved to be fired!

Since there are no penalties, it is up to us to remind the world of these attempted thefts and let them be the final judge. P&G stock back then was trading at $77/share. Now, after the greatest run up in stock exchange in history from 15,000 to 25,000, they are trading at $5/share less. Ooops!

See this decision is indicative of other bad decisions they make and how it has hurt their brand and their business. The company was founded by William Procter and James Gamble in 1837. Probably not the way they would have handled things. Management let them down and it is unforgivable. I am sure most people could understand a $186 BILLION company trying to screw someone for $30k. Right?

And props to their legal team for such a job well done. Not one of you FOOLS warned them the peril they were putting themselves in? I bet your billing was more than $30k Keating Muething & Klekamp PLL, United States of America. They got to pay people to be STUPID!?

John Berryhill a famed attorney in the doman space mopped the floor with these fools! And they deserved it. I have read many decisions on Reverse Domain Name Hijacking. FEW if ANY are quite like this judgement. P&G and their IDIOT LAWYERS got spanked! They hired a law firm to STEAL for them and the Law Firm Keating Muething & Klekamp PLL, United States of America either lacked integrity or don't have any business in this arena. Maybe BOTH!

So Happy Memorial Day to all of you. This stain follows Procter and Gamble and Keating Muething & Klekamp PLL, FOREVER!

Guess who owns the name today? It's even in Wikipedia!

This Privacy Statement describes how Go Unlimited LLC, a joint venture between Whirlpool Corporation (“Whirlpool”) and The Procter & Gamble Company (“P&G”) (Whirlpool and P&G, collectively, the “Affiliates”) will collect, use and disclose your Personal Information (as defined below) and applies to customers in the United States. Swash is a brand of Go Unlimited LLC and, in this Privacy Statement, “Go Unlimited, LLC” and “Swash” will be used interchangeably.

And instead of paying $30k, they have paid an invisible price that could be many many millions regardless of the price actually paid for the name just a few days after the decision.

Based on reporting by Marchex in which they sold 50 domain names with an average price of around $27,000 during Q1 of 2013, I would imagine that the selling price might have been only $50k-$100k. Marchex left at least $400,000 on the table. But $30,000 was way too cheap to begin with and P&G and their idiot hijacking lawyers were to busy being bullies to know or understand that!

And when you do a Google search for these Reverse Domain Name Hijackers like Frands Jepsen, who tried to Hijack my very own, look at the Google results you get! The Internet is written in INK fellas!

Frands Jepsen Convicted Domain Name Hijacker of 


Márcio Mello Chaves Convicted Domain Name Hijacker of


Bob McDonald CEO Procter & Gamble Convicted Domain Name Hijacker of

We all have a JOB and a DUTY to continuously circulate these stories, not forget about them and remind these people and companies along with their lawyers and their customers about their wrongdoings. To my knowledge, no CONVICTED REVERSE DOMAIN NAME HIJACKER has ever made a public apology! And for those that continuously put down efforts to do this because there are no laws and likely never will be, YOU may as well be part of the problem! SAVE IT!

Have a GREAT Day Fellas!!

Rick Schwartz