Something Really Good is Cooking

Morning folks!!


As a businessman you have a vision of how something will unfold and then
put things in place to make that idea, a reality. An artist paints a picture
with a brush, I am no artist. But I do create a picture of a recipe to create a
certain energy that translates into something very special.


It's like being a cook in a kitchen. You can taste it, you can see it, you
can smell it, but can you have it come out of the oven just at the right time
and just at the right moment and just using the exactly right ingredients and
everything else for it to come out right. So many variables. So many
considerations. So many moving parts. So many pitfalls. So many cooks in the
kitchen. lol


When Howard and I decided to do multiple auctions it was likely one of the
hardest decisions we have made. But then again, it was the right decision. It
was the right time. It was the right place. So there were too many things
aligned to just ignore the aroma and let's face it, domainers wanted more out of
the auctions. They wanted many things and the only way to achieve that was to
have the best compete and let the MARKET decide the outcome.


As we get closer, more things have fallen in place. There is competition.
There is a fierce battle for great domains at great prices. We saw yesterday
that all three auction houses were out there strongly promoting their lists and
what they hope to accomplish. I have never seen such good domains with no
reserves. These are folks that are now trusting the market to bring them the
right deal.


It's about creating a phenomenon at a time where a little magic would serve
the industry well. Look around,economic times are TOUGH and going to get much
worse. But we must be the luckiest people on earth to do what we do. To have the
opportunity we have. To still control our destiny without fear.


In the next days many folks will be analyzing the lists and reserves from, (Auction already in progress) and
There will be much talk. That creates excitement and folks, excitement is the
key ingredient if this grand experiment is to work. On the eve of these ground
breaking auctions I don't know the dollar amount it will do but I do know that a
great percentage of those domains will sell because they are good and priced
right. What I do know is what I tried to create is right on track and the
competition is forcing them to all row in one direction whether they want to or
not. That is what is creating this momentum. The excitement level is going to be
off the charts. Every eye in the industry will be watching each and every
auction and the outcomes and the way they are done. Ground breaking things are
about to happen. History in the making. It is what i enjoy the most. Watching
this unfold with all of you. All I know is we used the best ingredients, we
created a level of anticipation that we have not seen before and so many other
things will play out as we get closer to these events. Three cheers for the
auction houses!! They are creating the engine in this experiment. The drive. The


If it does not meet expectations I will take the responsibility. But from
where I sit, it is unfolding like a perfect rose and the intense aroma is
something I can't describe until after this all plays out. Literally sitting
within view of Wall Street we will witness the tale of two universes. Two worlds
so different and so much the same. One on the way up, the other in turmoil. An
incredible moment in time. And with that moment will also unveil great
opportunity. NEVER has there been this type opportunity whether in domains or
real estate or business. This is a time where all things are in flux and it is
your #1 job to come away with a great prize in whatever form it is. You will
point to this time as a defining moment when you look back in 5 years. Your job
is to make your mark and grab an opportunity either online or offline. But
something you can point back to and say you got such and such during the darkest
economic times of our generation. This is without doubt the greatest deal making
environment I have ever seen. 2008 is tough. 2009 is going to be tougher. But
tougher only if you look at things the way 6 billion others do. Get in the same
checkout line they do, and it will be tough. The last time I looked, most of
those 6 billion missed the incredible opportunity domains have had to transform
so many lives. So best not to get stuck on that line. Best to remember what got
you to this point in life and be steady on the throttle. Anyone can make it
during good times, but when you navigate conditions like this, that is when your
true value comes to light. So take advantage of that gift you have and let
nothing interfere with it.


If you are coming to TRAFFIC, travel safe and look forward to greeting you.
If you will be following the action from home, it will be a week full of news
and rumors and sales and deals and all types of things. Talk about timing, WOW!
Every eye on the planet will be focused on New York and Wall Street and the
events to come. I can't write a script like this. Just amazing.


Have a GREAT day!
Rick Schwartz

ICA Resignation Announcement

Good morning folks,
I write this blog post only because I have asked for your support on
something for over such a long period of time. I have begged you for that support in some cases. Just read some of the posts about the ICA I did over the years. I owe it to the readers and the
'Industry' to make this statement. Something that is not easy to do but
something I am more than compelled to do.

I want to announce that as a founding member of the ICA I have resigned
and will no longer be involved with this organization.
While the ICA has
done some good things, it has missed too many opportunities to be more relevant.
Too many opportunities to look out for domainers and the best interests of the industry IMHO. Too many opportunities to take
a strong position on what is important to domainers. Not to mention the lack of
communication to the industry. I can no longer in good conscience advise
domainers to support the ICA.
It is sad to say but the ICA only supports
domainer concerns when it dove tails with ppc and registrar agendas. In other
words, domainers are the last to be considered and I think it sucks. I am no
shrinking violet and I have argued with all the passion I had within me and it
was to no avail on issue after issue after issue. That more than demonstrates
and reinforces my decision. Maybe going forward the fallout from this will force
them to change. But from the inside, I doubt it or I would have fought on. Folks know I don't give up easily. But when I see something going in the wrong direction I can't be part of it. I
don't see the ICA governed for the better good. That is not their compass and I
can't fault them for that but I certainly expected better.
Not happy to
make this post but I have little choice. It's a sad day. I have long asked you
to support this organization because what was the alternative? There always is
an alternative but even if there is not, this alternative is no longer palatable
to me and these blog posts will be online for many, many, years. I had to set
the record straight and let folks know that my position has evolved and the
reasons for it. I thnk the folks serving on the ICA are good folks, but the direction that has been set is way off the mark.This is all my personal opinion and when you hold true to what you believe, then you have to do what you have to do. I hope going forward the ICA will be more sensitive to domainers. Time and only time will tell. The bottom line is I had very little influence inside and sitting at the table. I am hoping I can do more to shape things from the outside. So it is up to the ICA if they want to represent domainers or just want their funds for support.

Rick Schwartz
And since half the money we have donated to the ICA comes from Howard, I think it only fitting that he shares his views on where we are and how we go there:

'It is difficult for the ICA to represent Domainers, when domainers have
not financially supported the ICA.  That is why the Board of Directors is
comprised almost entirely of PPC and monetizing companies and registrars.  THEY
are the ones who have put up the funds for ICA so it is primarily their voice
that is heard.  Rick and I have, from experience , found that it is impossible
to get domainers to get up off their wallets to support an organization that is
essentially meant to look out for their best interests in Washington, D.C. and
ICANN.  Additionally, we have found that the Board is very slow to act when
action is required to respond to an immediate situation.  Staff says that they
cannot act without Board direction and the Board cannot act without staff
direction.  This tends to make the entire organization ineffective.

Finally, the ICA has made no concerted effort to bring in to its fold
domainers of all financial strata.  They have not communicated effectively with
domainers to keep them up-to-date on ICA activities and have exhibited no
ability to raise funds in a meaningful manner except from the PPC companies,
monetizers and registrars.  I believe that this is why Rick feels frustrated by
the direction that ICA has chosen.'

Howard Neu

Astonishing…nothing less than Astonishing!

Morning Folks!!
This week that began with Labor Day here in the United States let me take a
moment to say something.
What we as an Industry have done is NOTHING
LESS THAN ASTONISHING!! After 13 years of being underestimated, belittled, under
appreciated, under understood and folks refusing to give our industry its' just
due I want to say one thing. SCREW THEM!
They got it WRONG. They were
blind to the single biggest opportunity in the history of mankind. The most
productive set of circumstances available to each and every person like nothing
in history and they missed it and for that they call us names?? SCREW THEM!
We still lack the respect that our TRAFFIC contains let alone the value
of the land itself. I have watched EVERYONE in the universe under value our
assets. SCREW THEM!
This industry is not $1 billion. It is not $10
billion. It is not $100 billion. It is PRICELESS. It is appreciating too fast
too measure. It has values hidden like vaults in a cave, still yet to be
discovered. I have listened to whoever and they all got it wrong. SCREW THEM.
I remember DREAMING how one day I would walk thru Times Square and see
nothing but dot com billboards. A DREAM. A silly and wild dream. A dream until
September 2000. I went to Times Square and tears ran down my cheeks because all
I saw was dot com billboards. EVERY one was a dot com. EVERY one. Few saw what
it is we do. SCREW THEM!
I have another dream. Maybe already a reality.
The day that domains have more value than all the real estate in Manhattan.
Folly they yell. Foolish they scream. Ridiculous they clamor. Condescendingly
they argue with you. Accusatory in their tone. Mean in their spirit. But through
all that, they are wrong. SCREW THEM
The Value of domains has little if
anything to do with earnings. Now it may be common practice to to sell a domain
for 5x or 10x but I have never bought into that nonsense and I have stated it
numerous times on the record. That was a Venture Capitalist formula that had
nothing to do with the real value of a domain name that many domainers swallowed
hook, line and sinker. The very least a domain should be sold for IF you are
going to base it on 'Today's revenue' is the lifetime earnings of that domain
name. That means if you are 35 and you figure you will live to 85, then 50x is
your number before you even begin to negotiate. When a buyer can't get to that
point....SCREW THEM!

Point is, stop listening to 'THEM' whoever 'Them' is at the
moment. They got it wrong. WE got it right. Don't listen to THEM! SCREW THEM!
And the reason that Labor Day plays into this is because we labor to
produce more jobs and pay more taxes and to do what we were brought up to do. We
could have dug ditches. Instead we used our minds as our parents and teachers
wanted us to do. If folks can't appreciate that.....SCREW THEM!
Have a
GREAT day!!

5 days AFTER TRAFFIC New York

Morning folks!!
Hope you had a great summer and I will assume you are ready to get back to business.
The final schedule for TRAFFIC New York 2008 is now posted. Besides the
first ever multiple live and online domain auctions we will focus the show on 'Beyond PPC.'  As
PPC revenues decline domainers are looking for new monetizing solutions. As an
industry we face some very serious challenges and they are coming from multiple
directions. I have given a detailed interview to Ron Jackson that discusses the
show and the challenges the industry faces. As usual, I am not afraid to state
out loud what I believe. It will piss some folks off. But am I supposed to BS
the world to make some folks happy? Time will tell if I get it right. As I have said
in the article, I would rather be laughed at for getting it wrong then be right
and face the challenges that are on our doorstep.

The good news is that while there are serious problems in 2008 with payouts
and the economy, there is also more opportunity than I have EVER seen in all my
life......RIGHT NOW! Those that don't believe that are 1000% wrong. There is no
question there is opportunity and only those running scared won't see it because
they are too busy 'Running scared.' Some have really good reasons to be scared.
They have flawed business plans. They have portfolios that are in many
cases....worthless. This is the point where I don't make many friends. But
folks, some domains I see out there on the market are not only worthless, they
are a liability. Do you know the difference?

Those that got it right get rewarded in times like this, folks that got it the price or disappear completely from the scene! For those that think 2008 was rough and tough, all I can
say is that 2009 will make you wish that 2008 comes back. There are many media
that are surviving solely because of the US elections. Once those advertising
dollars go away, be prepared. The change we are about to witness is something not
seen since blacksmith shops were replaced with Gas Stations and mechanics about
a century ago. Matter of fact, 100 years almost to the DAY! The first production
Model T Ford was assembled in Detroit on October 1,
1908. It changed the world. 100 years later, it still changes the world. Coincidence?? Hardly!! Just history repeating itself in a similar but
different way. When you tap into history and you tap into the
future........GREAT things are the bi-product.
Have a GREAT day! SOLD to

Brad Geisen continues to build online real estate empire to expand opportunities for future homebuyers and investors nationwide

Boca Raton, Fla. — July 22, 2008 Founder, President and CEO, Brad Geisen, announced today that he has reached an agreement with “Domain King” Rick Schwartz to acquire the domain name “,” paving the way for his entry into a new market.

With Geisen intends to create a one-of-a-kind — and convenient — one-stop online real estate marketplace that is easy-to-use and navigate. The Web site will serve as an easy-accessible national real estate classified that is going to be free to all visitors, providing sellers, buyers and investors with a whole new concept of marketing and finding homes on the Web.

According to Geisen, the acquisition of will allow him to focus his efforts on a different and potentially much larger segment of the real estate market. In fact, in Geisen’s opinion, the niche foreclosure market, which is’s market, represents just 2 percent of all available real estate inventory.

“I’m going after the 98 percent of the real estate market outside of the foreclosure business.” said Geisen. “For the past several years, I’ve built and run one of, if not ‘the,’ most successful Internet foreclosure businesses, but the business was always exclusively distressed real estate. I’ve achieved in what I set out to accomplish and I am ready for a new challenge in a different market. I intend to shift my focus on developing my new ideas that will revolutionize how homes should be listed, viewed and purchased. I’ve developed the critical skills which I intend to apply to this new market,” said Geisen. will include all listing types, including those indexed the Multiple Listing Service (MLS), creating a database that could surpass more than 15 million homes, but not including distressed properties, which will remain the business of The best part is that it will be totally free to search for potential buyers and visitors, and sellers will be able to upload and edit their own personal listings at no charge.

It’s a wide-open model that Geisen knows will create an invaluable resource for just about anyone interested in real estate.

“I’m raising the stakes and pushing all my chips to the center of the table,” said Geisen. “ and my related companies have been leaders in their spaces for nearly a decade. I’ve seen what’s been wrong with the way things were done and I’ve developed the methods to fix them. I have the knowledge and resources to take this to a whole new level … and that’s what I plan to do.”

Geisen revealed the new will be unveiled sometime in 2009. The specific terms of the deal to acquire were not disclosed. However, Geisen indicated that the value of the deal is one of the largest URL purchases to date.

That’s a deal that has the seller Rick Schwartz – who is known as the “Domain King” -- smiling from ear-to-ear. He purchased for $750,000 in 2005 and was recently introduced to Geisen through Kevin Leto of about a possible re-sale.

“My job is to acquire prime, industry specific domain names with large volumes of natural type in traffic and eventually develop them to their fullest potential by partnering with leading companies in their respective fields which I have been doing for more than a decade,” said Schwartz,” “Early on I saw the value in; however, I never had the resources to develop it so it could reach its maximum potential. Brad Geisen has the vision to truly get the most of for the benefit of so many people in every corner of the United States. I’m thrilled to be a part of this exciting new project with Brad.”

Stay tuned for frequent updates and milestones for the new Feel free to visit the Web site in its current form. However, as mentioned earlier, the complete re-launch will not be official until sometime in 2009.

About Brad Geisen and
Ten years ago, Brad Geisen founded and built it over time to a company with more than 1.8 million foreclosure, preforeclosure, bankruptcy, FSBO and tax lien listings in one place, delivers America’s largest and most accurate searchable database of foreclosed homes and distressed property information to its customers and business partners. Based in Boca Raton, Florida, Brad Geisen and work with hundreds of top lending institutions and government agencies to list diverse property types on its Web site, including Real Estate Owned (REO); Department of Housing and Urban Development (HUD); Department of Veterans Affairs (VA); Fannie Mae; and other government agency and financial institution properties; as well as listings from an extensive network of corporate sellers. On the Web:


Rick Schwartz, aka “Domain King” and “Webfather,” is the CEO, President and Cofounder of T.R.A.F.F.I.C. found at the premiere domain conference for the domain industry. It is both the oldest and largest and attracts over 500 of the top professionals in the industry in a by invitation only event. As one of the early domain pioneers dating back to 1995, Rick has a knack for predicting big trends and getting it right. He may have been the first to recognize the value of “type in” traffic which is now commonly referred to as “direct navigation” -- the most potent and targeted traffic on the net. Rick has a prime portfolio of one and two word domains, and is considered by many to be among the leading experts on domain names, traffic, Web site flow and valuation.

Media Contact
Thomas Myers
Tel: (561) 981-5337 ext. 381

Five auctions under one roof

Morning folks!!


Just wanted to give you some important mid summer


T.R.A.F.F.I.C. is #1 because we set the pace and
are not afraid to try new things. The first silent domain auction, the first
live domain auction and now, with that in mind, T.R.A.F.F.I.C. is proud to
present another ground breaking first in the industry. 
For the first
time at any domain show we are going to have multiple live auctions presented by
multiple auction houses. This is going to be a game changer! Howard and I have
nothing to sell. Our job is to promote the industry as best we can and also be
as inclusive as we can. In tough times like this there will actually be an
increase in domain acquisitions. Domains that would have never been sold will
now be on the auction block. Plus, with multiple companies promoting the live
TRAFFIC auctions in New York City, the bidding action and
excitement will be better than ever. Multiple companies trying to include end
users. Multiple companies competing for the best domains. Multiple companies
offering different type inventories at competitive prices. Multiple auctions with multiple auctioneers and different styles of auction.


As is stands now we believe there will be up to 5 different auction companies holding live domain auctions in New York City
in September. Moniker will continue to be the 'Premiere' auction at T.R.A.F.F.I.C. as
they have been. As you might imagine, this was not an easy decision. Monte and his crew have done a great service to us all over the years. Just sometimes what is good for one company may not be in the best interest of an entire industry. So kudos to Moniker for doing what others would not do when none of us knew the outcome. 
Last year the New York TRAFFIC show produced a record breaking
$12M in auction sales. I believe that is more than all other live domain auctions at other shows
combined for both 2007 and 2008!! We have the right location at the right time
with the best domain audience.
Including other
auction houses will be effective, good for the growth of the industry, make
things very exciting and open things up that will create lots of energy. Like I
said, this is a game changer and we are all big winners. More info will be
released soon.


We will also be announcing a T.R.A.F.F.I.C.
REWARD PROGRAM later this summer. This program will give perks/discounts to
future TRAFFIC shows starting at our San Francisco/Silicon Valley show next
April. Those spending $10,000 or more at the auction will be eligible for those
rewards. The reward program will be in effect during the New York City show in
September. The more you spend, the more perks you get.


That's about it. We are working hard to make sure
that TRAFFIC keeps way ahead of the pack. Since 2004 we have set the tone and
agenda for the industry by always providing cutting edge and trailblazing ideas
and agendas. Howard and I take great risks in an effort to bring the industry to
the forefront of marketing. Mix that with the biggest and the best and you get
TRAFFIC. We don't know the result of multiple auctions but it is going be a fun
thing to watch unfold. I expect we will announce the participants as early as
this week. I will update this blog with the companies as those companies commit.
Not only will this transform the domain aftermarket, it will transform the
auction houses that participate. Just look at the growth of our biggest partners
over the years. From DomainSponsor, to Moniker, to TrafficZ and others, TRAFFIC
has facilitated the growth of these companies. We are the 'King makers' and that
has been the bi-product of what we do and we can do it for many

Now just a few quick reminders.   
1. The group fees go up tomorrow (Tuesday)
The 5 pack goes up $1000.
The 10 pack goes up $2000.
2. The $1795
Preferred admission ends on July 31st.
So sign up now and save.
3. The hotel rates will be going up on August 20th. Book your
rooms now as we are already 65% booked and the rates will go up by $200/night.


Now back to your regularly scheduled summer!

Have a GREAT day!

Rick Schwartz
Update: We can now announce 4 of the auction companies that will be holding live auctions at T.R.A.F.F.I.C.
Thought Convergence

Just a few updates from Rick Schwartz

Good Afternoon folks!!

Just wanted to list a few updates since March.

TRAFFIC at Disney World was not the biggest TRAFFIC but it was certainly the best by all accounts of people that were actually there. Here is the DNJournal review. Many others have blogged and written about it as well.

NPR covers the auction
Acro's take
DomainNews Interview at TRAFFIC

It was quite a magical week and we expect to be back there in early 2010 after shows in New York in September, Australia in November and then just 2 scheduled USA shows in 2009. One in Silicon Valley and then back to New York City. The costs to put on shows like this and the costs involved in coming to TRAFFIC are both very high. We know it is out of the reach of the part time or casual enthusiast, but I hope in time they too will have good fortune and be in a position to attend.
We do our best in bringing price levels down the earlier you book. So we hope that helps folks reach the level this conference was designed for. Those that dislike our pricing don't understand what we try to do and try to create and ultimately have been successful accomplishing. It is something money can't buy. Only faith in being able to see and then seize great opportunity when it passes in front of you is the price of this ticket. Folks that come to TRAFFIC don't really 'Pay' to come. That's a myth. They get 'Rewarded' with money making opportunity. They get 'Rewarded' by making face to face deals with ones in positions to make those deals. They get 'rewarded' with dividends at each and every corner. So that is the truth as well as the secret of what happens at TRAFFIC. We create a very special atmosphere and circumstance and then bring great people together that are focused on business and enjoying life. Like this speech given by Dr. Kevin Ham. Then we wrap it up in a very personal non traditional trade show mindset. It's like getting concierge service because we try and accommodate each and every attendee whether they are in need of special meals or need anything out of the ordinary, we get it done!

And getting it done is what we did when it comes to 'Transparency.'

The board of advisor's of TRAFFIC have officially adopted the  'T.R.A.F.F.I.C. TRANSPARENCY SEAL OF APPROVAL.' You can read the details and qualifications here.

The 'TRAFFIC WALL OF SPEAKERS'  is a page I put up on Sunday as a tribute to every speaker at TRAFFIC since our inception in 2004. See how many folks you know. Look at the quality of who we have had come and share their stories. Isn't that what this is all about? Sharing our stories? No  two  are alike. No two have the same result. Just the unique domains we own and the unique story behind them. The way in which each and every one of us climbed the same mountain. Each forging a different path.

Hope you all have a GREAT and safe summer! See you in New York City!

Rick Schwartz

My last Blog post

Good Evening Folks,

A year ago I decided to
write a book. 75 posts later, that book is done. It resides right here. 75
posts (Chapters) most of which are aimed at the corporate and investment world
along with the domain industry as well as other trailblazers. Free for the reading. I hope someday it is read by folks on Main
Street to Wall Street who can TRANSFORM their businesses if they can figure out just how EASY
it is to harness the power of the Internet. The posts are aimed at folks at
every level. As I have said for many years, there are countless ways to
climb this mountain, this was my path and this is my vision based on my
path. A 20 year plan. A plan based on timing. That success or failure has
a lot to do with timing. Sometimes timing is everything. So with that in mind,
it is TIME to do other things. Whatever I can say has been said. It is here. It
is on and it is on Now the time that I
have always shared has to be devoted to other challenges and other projects.
The first of which opens today at and others will soon follow. Time
to allocate my time in a new way. The industry is maturing and splintering and
becoming more serious and becoming more desperate. So the dynamics of the
cottage industry that gave birth to what we do is no more. The orbit has gone
to higher levels. Those in other orbits have to work hard to escape the gravity
of whatever orbit they are currently in to move to the next level. The safety
of mediocrity has to be overcome by the challenge of what the future promises.

Have a GREAT spring and
hope to see everyone in Orlando at the next TRAFFIC this May and in New York City in September. For any further thoughts, just read my previous post..

Rick Schwartz.

What is the excuse now?

Good Afternoon folks,

Many of you have wondered why I have
remained so silent on the Snowe Bill. What am I supposed to say at this point?
It isn't like I did not see this coming and I stated so very publicly back long before the Snowe Bill even emerged. I really can't say any more so all I can do
is wait for events to unfold and reprint my words from the DNJournal article I contributed to at the
beginning of the year that says it all. Pretty frustrating when you see this stuff
coming years away and then few pay attention until crisis is on the
doorstep and even then most say they will just leave it to others to take care of.


“Everyone knows I am about the most optimistic
  person you will ever meet. But my optimism is never divorced from reality. Reality is what IS whether we like it or not. I will probably take some heat for what I have said and even more for what I am about to say, but so be it. The following was a blog post I was going to make this week. I think it would have more value here first.   
  The enemy within


There is no question that 2008 will be the most challenging year ever for domain owners and investors. While domainers are having a grand old time their livelihoods are in peril
and few really even want to know about it. Combine that with the abuse that domainers themselves are guilty of and I will tell you that the biggest threat lays within the industry. Apathy, greed, wrong doing will surely put us all in jeopardy. While we do these things, our enemy is organizing and they will change rules and laws that will take YOUR domains and the earnings they currently make for you and
your families and are actively trying to shift those dollars to their pockets for them and their families.   


But party on like a ship of fools my
friends. My gift is seeing things before they materialize. But hey, don't pay
attention. Don't believe it. Don't do anything. But I promise you that some day
in the next 3-5 years (Maybe much sooner) I will point to THIS POST and
let you know that there was an opportunity to avoid it but you were too busy
laughing at what I suggest. The laughter no different than the day I
'Wasted' my first $100 and bought a domain name. So I am quite
used to it.


The forces are gathering. You have a choice to ignore
  this. But when you do, ask yourself  how you are going to feel when your domains are in jeopardy? When it is too late? When your domains are gone and
  the income along with them?


Like I said, the biggest threat may be from within. Let's face it - many registrars and others are just outright
whores and their practices are not only raising eyebrows, but rules and laws will be put in place to try and control them and their abuses. While doing so we may get smothered in the process. Some domainers are no better.They
focus on Trademarked domain names and that does not help us either. Some think the problem is small. I will respond to that once I stop laughing. It is out of  control and makes everyone look bad.   


I see what is going on daily when I
  get emails from the Internet Commerce Association  (ICA). The threats are everywhere.
Forces against us are joining together. If the domain industry does not get  ahead of this we will all see the day in which some unfair ruling will be
used to take your assets away from you. Those assets are worth a  fortune. No matter what silly  appraisal you have had, GREAT domains are worth much more than what they say.
The proof will be obvious when you see the millions they will spend to get what you have at a FRACTION of the fair market value.


There are storm clouds gathering and it is serious. Choose to ignore and you have only yourself to blame. The choice is easy, start educating yourself now. Get the ICA newsletter. Pay attention to the decisions and why domainers are losing domains. Do whatever you can to  prevent what is IN PROGRESS. Or do nothing and start looking for your next
and how to replace your incomes.


Some will view this as doom and
gloom. Some will view as the sky is falling. My email will go bonkers. It is quite the opposite. The value of domains are going up faster  than you or I even know and THAT  is the reason we are a target. If the values
were not there, if the importance were not there, these folks would not
care about our assets. They validate the FACT that some of the
assets we own are PRICELESS. Unique assets, investments, collectables, virtual real estate, storefronts, that have gone up in value faster than
any other investment in history. Assets worth fighting for.
Worth changing laws for. They will spend MILLIONS to get what we own. They will spend tens of millions. Just ask yourself one question. “Why would they spend so much to get what we have?”




We have insurance for everything we
own. The house, the boat, the car, the life, the health, the toys, etc. etc. etc. Yet for some unexplainable reason domainers won’t insure their  futures. Won’t insure the very thing that pays for everything else. Won’t insure that they are insulated from predators that want what you own. You folks own “Mona Lisa’s” and these PRICKS want it and  they don’t want to buy it. They want to legislate it away from you. Tax it away from  you.STEAL your assets through legal means and I am telling everyone in the industry that they will WIN if you don’t  step up and pay attention and support efforts to insure our futures.



Steve Forbes related much of the same message at TRAFFIC as this has been done throughout history. Ask any of the top domain lawyers. Ask the top domainers. They all know what is coming. You will all live to see the day that billions of assets changed hands because some of  the smartest folks on the planet failed  themselves and their families. This  is the one predication I don’t  want to be right on. My job is to ring the bell as loud as I can and get the industry to take this seriously. Consider  the bell rung.'


The only thing I can add to this is a public thanks
to Phil Corwin. For folks that don’t know, Phil is the guy standing between you and the screwing of your lives. The industry has a fire department. It has one fire fighter. Phil Corwin. If this industry does not support Phil and his efforts with the Internet Commerce Association, there will be no industry to support. And when this bill goes down to defeat, there will be another right behind it. And another. And another. Then one day in the DEAD OF NIGHT, they will attach some provision somewhere that will change your lives in the most profound way. Please don’t anyone say they did not see it coming. Just say you pissed your futures away because: (Just fill in the BS here)

Rick Schwartz

Update: Read this and it will explain my decision below.
I am not going to blog anymore. People are not paying attention to what is coming. They expect somebody else to take care of it for them. The parking companies have the most to lose so I am
confused as my priority and a lot of other domainers I know priority is
now moving domains away from PPC. They are doing it as quick as
possible and starting with the most valuable domains with the most
traffic. I am going back to taking care of my business. Nothing further
I can or will say publicly. I wonder which PPC company will be the
first to do a Bear Stearns?









Special T.R.A.F.F.I.C. offer for first timers

Morning folks!!

In our recent survey one
of the things you told us is that you want the T.R.A.F.F.I.C. show open to more domainers. We
always hear if you drop the price it will open the show up to more people. The
balancing act is doing that while keeping the quality of the attendee high as
well as the service and food we provide. Howard and I decided to find out if this is
actually true or not and will run this experiment because  of a one time circumstance at the Orlando show.

In order to get the
entire convention center at the Grand Floridian hotel, we were
required to reserve more hotel rooms than we were actually going to use. The facility was so good and would allow us to do so many types of new things, we decided we would bite the bullet on those rooms to get that venue. Instead of having those rooms sit empty while we are still paying for them  we decided to try this offer based on your feedback.

Here is the deal:
If you are a domainer that has never been to a T.R.A.F.F.I.C. show because of
the expense, Howard and I will pay your hotel room in Orlando to prove what a
value TRAFFIC is. We are so sure you will find it to be a turning point in your
careers and your business that Howard and I will pay the $269/night exclusive
of all taxes and fees and associated room charges at the Grand Floridian for up
to 3 nights. That's an incredible offer. This is limited to the first 25 people
that reply by midnight Friday, March 14th. This is only available to first time
TRAFFIC attendees and is not valid for new personnel of companies, groups or
associations that have been to TRAFFIC.  If, when you leave TRAFFIC, you agree that
TRAFFIC was a real value and good investment of your time, then we request that
you join the ICA at the $295 level. This is completely voluntary on your part,
but that is what we ask in return to helping you get to TRAFFIC if, and only
if, you find it to have been a great value.
If you have been previously invited, just go register on the website as usual and then send Howard and email telling
him you are a first time attendee. He will send you instructions once we
coordinate with the hotel. If you need an invite, there is a link right here.

Hope that can make the difference for some. See you all in Orlando!

Have a GREAT Day!
Rick Schwartz