The GTLD Fakeout. Domainer I Caught Misleading or Worse w/Fake Sale Today on Twitter!!


Morning Folks!!



Today I caught a domainer that I believe outright lied, but at a minimum mislead. All in an effort to pump up GTLD's which is in collapse mode.



This happens ALL-DAY long!! I am sick of it! So I am going to post the Twitter thread and you can see for yourself and decide. Did he lie? Did he mislead? Or is that perfectly ok with you?



Just make sure you mulitply it by all the others doing the same CRAP! That influences others under false pretenses. PUMP and DUMP!!



It started with this quote that I challenged.



"I owned one of the best gtlds it was bought by one world's 40 biggest legal firms So it must have good"



My Response:



"Perfect Example of someone spouting stuff won't give us the domain name won't give us the price. It's just nonsense! Give us the details or it doesn't exist."










He is on twitter now trying to explain himself. Trying to say





So folks, stop swallowing their .horsesh*t! They are lying thru their teeth. They are in collapse mode. Out of 500 extensions, only a handful has daily gains and HUNDREDS have daily losses.





Rick Schwartz


If you Sell Many Domains per Month or Year, Stop Hiding Behind NDA’s!! It’s Total Nonsense!


Morning folks!!



I fight hard when I make a sale to make sure it is released publicly. It's important for my future sales, it's important for my portfolio and it is important for everyone. Just like Real Estate, that info is vital to the growth and increasing values of all domains.



But many domainers and companies actually HIDE behind NDA's, and it is time to stop! They pound their chest when it is convenient and HIDE behind an NDA when it is not. That's nonsense. There is no reason for MOST, and I can prove it right here, right now.



You can still give bulk info w/o violating an NDA & HELP EVERYONE! Help yourself. Help the industry. Help promote progress and what we all do! Suppressing sales data hurts everyone!!



"I sold 10 domains last year for a total $230k"



"We sold 220 domain names in April for a total of 2.93MM"



Stop hiding sales data when you don't have to! Time to DEMAND all info or give none at all!! There are NO EXCUSES unless you search for one and it won't be valid!



Now domainers must pressure companies to start releasing this information in BULK and stop with half-news which is no news!



Sorry, but this NDA nonsense has gone way too far for way too long. Stop swallowing partial information and then thinking you have the whole picture. It's misleading at best!



I am appealing to all companies in the domain industry that CAN do this, DO THIS! Help You, help us, help our futures.



There is a reason I have been posting for 23 years. We have generational assets that will outlive every single one of us. OUR JOB is to accelerate that period so we can take advantage of what we have in OUR LIFETIME!!! That is the main reason I have been doing this and I guess it pisses me off when those companies much larger than me with a much bigger megaphone to amplify domains and their power and value, DON'T! Frankly, it sickens me! Sorry, but it is how I feel.



The NDA NONSENSE is stunting our progress and our growth overall. Please rethink and report in bulk which can be done 99% of the time w/o any violation whatsoever. There is no valid reason not to.



Compare that to what some have done with the fake valuations and the destruction THAT is doing! It's DESTROYING values not increasing them!



SICKENING!



To those companies that do it the right way, I applaud you. To those that don't, you should be. I am appealing to you to change your policies without delay!



Rick Schwartz


BREAKING: .Boston Has Dropped into the Sea! Biggest nGTLD Collapse!​


Morning Folks!!



I have seen some GTLD collapses as we see HUNDREDS of new GTLD's that are dying on the vine. But I have never seen a meltdown like .Boston. Arguably one of the stronger Geo GTLD's. Seems all geo's are in trouble. .Taipei, .Miami, .Vegas etc. All, DEAD EXTENSIONS still walking!



.Boston has 13,588 domains of which 9603 or over 70% are dropping. Of the 3953 still in the zone file, 3011 are parked. Leaving just 900 domains that may or may not be parked and registry holdbacks. Another so-called domain investor getting hammered with losses! WAKE UP FOOLS!



Just remember the ONLY ONES that lost money on nGTLD's were Domain Investors. Foolish domain investors just like the fools that pushed IDN's for 15 years and thought they were geniuses and looked down at everyone for not buying into THEIR crap. Not a single actual full-time domain investor has made a REAL living from them. Not a one!
The real collapse has yet to come. Stay tuned as the black hole of domaining continues to dominate GTLD's. I have been here every step of the way warning about this but many millions of dollars that were formerly in the pockets of Domain Investors (know-nothing domain investors) now belong to the registries. It's their money now. WAKE UP!!! You got fooled. You got taken. You listened to the wrong people geniuses! They sold you a bill of goods and now many of you are BROKE or are about to be.






The real collapse has yet to come. Stay tuned as the black hole of domaining continues to dominate GTLD's. I have been here every step of the way warning about this but many millions of dollars that were formerly in the pockets of Domain Investors (know-nothing domain investors) now belong to the registries. It's their money now. WAKE UP!!! You got fooled. You got taken. You listened to the wrong people geniuses! They sold you a bill of goods and now many of you are BROKE or are about to be.



Hey, Geniuses!! This is what GTLD's look like in a spellchecker! WAKE UP!
Your emails, sensitive emails, will go to others, maybe your competition.


Rick Schwartz


Paul Nicks, VP & GM of Godaddy Aftermarket​ Makes Amazing Find 15 YEARS Later!!


Morning Folks!!



A big congrats to Paul Nicks who found something interesting Friday evening that had not been discovered until then and it is pretty big news!!



Paul Nicks VP & GM for GoDaddy's Aftermarket


So, I was posting pictures on Twitter of folks as they registered for the first TRAFFIC 15 years ago in 2004 in which we also held the first domain auction. As you see below, it is on a whiteboard and done by hand.



But look closely behind Joe and, you can actually see the domain names that were in the auction. That is where eagle eye, Paul Nicks of Godaddy discovered Leesa.com on the board which is now a major mattress company online. It was up for auction. Nobody bid on it but somewhere along the history of domains that domain has ROOTS! I am hoping some domain sleuth can dig even deeper and find more!



What Domaining is all about. Seeing and digging a little deeper.


Paul and Joe are just 2 of the 36 attendees that have already bought their "Early Birdy" tickets. I am not sure at what point I will cut it off. There are 50 tickets at $295 and then the level goes to $395 but at that point, I will have to limit seating and make the last group of seats by invitation only. So just a heads up. It's not unlimited nor do I want it unlimited. Sorry, it can't get too big and still work as I envision and have the most value to those that attend. Someone even suggested having 2 separate meetups, one week apart. That may be a little much but who knows!



Bring yer spouse/GF or both 2 Asheville!



😉


If they attend Cocktail Party, Luncheon or anything w/ food and/or liquor they need to buy a ticket. They are invited to join you on the Ghost Tour or the Beer Brewery tour as those are ala carte tickets. But if they want to be part of the event, it is dutch-treat, they gotta pay too. Sorry. No exceptions.



This is the public list of those attending. Feel free to announce yourself. 5 more signups since the posting. Some very impressive names but not for me to make public without their permission. They are coming from coast to coast and 5 countries.



Registering is time sensitive. If you are SERIOUS about coming, DECIDE NOW!


If you want to join the live conversation, twitter.com/domainking



Rick Schwartz


Rick, Like you Never Heard Him Before. Including my Famous 18-Wheeler Story!


Morning Folks!!



I will keep this short and sweet. Give me 30 minutes and I will change your destiny just as I have in the past. If you already listened to my podcast with Andrew Allemann of DomainNameWire.com, you can skip this unless you want another great pep talk!.



Why come to Asheville? I'll give you reasons! Why be a domain investor? I'll give you examples.



Need a little Domainer reinforcement? I will do that too. I am the #1 proponent of Domains in the world. No brag, just FACT!



Please note, there is a 10 second delay before interview starts which is just after the 5 minute mark. 5:18





Rick Schwartz


Reflections of the Past, Applied to the Future. Asheville, the New Delray!


Morning Folks!!



So when I found the 2004 picture of me in front of the Grove Park Inn yesterday I started to reflect on the similarities and differences between TRAFFIC 2004 and the Asheville Meetup. Let me share some thoughts with you.



For one thing, I had never produced a trade show before nor had I ever been on stage in front of people of which I was terrified. I never fed 135 people 3 or 4 meals each or put a menu together. I never did a host of things that now I have done 28 times. But I always rise to the occasion no matter what it is in life. I even surprise and impress myself sometimes.



TRAFFIC 2004-2007 were sensational events by all accounts. The success of TRAFFIC had a very specific recipe and to be honest, it was lost when the interests of domain investors took a back seat to the needs of sponsors and others. My original recipe was no more.



In 2014 it was time to get out of the way of the GTLD trainwreck. Sometimes it just makes sense to sit it out. Get out of harm's way and allow the dust to settle. Once the dust settles, and folks are clear-eyed once again, the original need want and desire remain and come back with a fury. Meanwhile, there is nobody in the industry on the record like I am when it comes to gTLDs.. Literally, HUNDREDS of posts articulating and exposing the pitfalls. They poisoned a thriving industry and NOW it's time to recover!



TRAFFIC 2004 was unique because it brought so many people together for the first time face to face. Before that, we had interacted on "Ricks Board" for 4 years since 2000. Relationships that were forged 15-20 years ago have endured the test of time. The trail never changed, I just had to sit and wait 5 years for a failure that should have been recognized in 5 minutes!



I have created intersections that have been life-changing. Bringing people together that have something in common and would have never met without bending destiny just a tiny little bit. That's the way I give back. It's the way I change people's life. Many that I have never met nor will I ever meet. But I have some street cred after 20 some years of consistency.



What's different now is the fact that besides knowing each other over a long period of time we are now armed with so much more knowledge and understanding. The universe itself has changed so much. They have gotten so much more sophisticated as well.



My recipe always included slowing things down. Take folks out of their everyday frenzy of activities, calls, and appointments and allow very smart and very creative people do what they do best. Be smart and creative with each other and at the same time receiving an energy transfusion that lasts a very long time. It reinforces our belief in ourselves and our assets.



When you come back and taste the original recipe and the show done for the original reason you will know in the first moments that it's like coming home to have your favorite dish and how mouth-watering delicious it is.



This time we are a self-funded, not for profit get together that is going to provide something special, fun and unique and still do 3 days of business and have a group of high power players without the noise. As a soloist, I don't need to make a profit or make a living from a show. My personal motives are different. I need to accelerate the future. Especially after a horrible 5 year detour.



This idea I had 15-20 years ago was shared for the first time on February 8th. I ran it by Berkens on the 7th. Told him about my dream and my idea. Host hotel contacted and had signed the contract on February 21st. The first business day was just last Monday the 25th. On Tuesday the 26th we exhausted the first block of rooms I contracted for and added more. Thanks for the confidence. It means alot.



So at this point, we have more actual domain investors paid and registered than came to either of the last 2 TRAFFIC shows. Mostly high-level investors. A number of them with great portfolios but have never been to any show. It's their TRAFFIC 2004 for sure. And that is in just 4 days for an event 5 months away. WOW!



As I posted early on if it were just Berkens, Messer and Schwartz it would have been a great time. But to be joined now with dozens of other truly professional domain investors and many more to come is going to be so much better.



When I tossed out a number to Berkens early on he asked how many domainers coming would be good and what you hope to expect. I said 18-36. But when I posted the idea and folks were excited about it, I signed the contract based on 60 attendees.



We will likely blow past 60 and am now planning for 130. Once we sell 130 tickets, I will close registration, and I will crunch some numbers. There are 60 tickets at $295, and there are 70 tickets at $395. I want everyone there for $295. But I am planning and financing this a long way in advance, and you still need to have a reason and sense of urgency to sign up.



https://www.eventbrite.com/e/1st-annual-asheville-professional-domain-investors-meetup-family-outing-registration-57272887749?aff=affiliate1



That brings me to the next thing. Once you register, getting your hotel room is very important. This is the first week of August and easily their single busiest week of the year. This little town and great digs are going to redefine "Vibrant" for you. But please make your reservations now! The hotel does not mind waiting and getting another $200/night more per room. They know from experience that they will be sold out.



Rooms are still $349 but I expect the next round of rooms to be raised to $399 which is still much less than the lowest rate of $479 I can find right now. As we get closer to the summer, I would expect rates to be between $599-$699 until they sell out. If you get an error message, it means the second block of rooms have been sold out. Please drop me a line if that happens.



https://www.omnihotels.com/hotels/asheville-grove-park/meetings/1st-annual-domain-investors-08012019



Also, airlines. The 2 major hubs other than some direct flights to Asheville are Atlanta and Charlotte. It is best to fly in early in the day if possible. Summer can get backed up in the afternoon plus pm thunderstorms and I don't want anyone to miss the incredible opening cocktail party that is going to mark the start of a new era in domain investing. Come in a day early but don't miss it!



As I announced on Twitter, the Ghost tour has been booked, and our guide is no slouch. We are going to have the one and only Christian MacLeod! He is a pro-paranormal investigator who has been in the NYTimes, on Coast to Coast AM national radio, ABC news affiliate, etc; and, he is the current Master of the Masonic Lodge.





Fabulous.com/Directnic.com have stepped up to sponsor the Friday lunch. Thanks, guys! Could not have picked a better Inaguaral sponsor! Going back to the future!



I do have a few openings for other things like tours or busses, a possible breakfast, but I think it is essential to be selective given what I have learned. While attendance is open, sponsorships are going to be restricted. And to answer your burning question, the answer is "No." No, this event will have no gTLD sponsors. They are welcome to attend, but sponsorships would be like me selling out at this stage and at this time.



Looking into the future! Want to see what I see?


All I can say is this is a labor of love. I do what I do in the months before the event and then get out of the way once the show starts. It's your show. As I started before the show came to fruition, I don't even want to touch the money. I will finance and fund it, I will organize it, I will guarantee the contract, I will do all the grunt work. But I don't want to make a business of it. Using Eventbrite helps me do that. I elected not to get a check from them until after the event is over. That keeps the bookkeeping much simpler.



If anyone has any dietary restrictions, please let me know, and I will make arrangements. That said, come hungry because there is some delicious food coming your way.



When you take a detour and, you end up in the wrong place, in my world, you go back to the starting point and try a different path. In this case, a tried and true path that works. So we will take out the noise, take out the gTLD's, take out their sponsorships and get back to the BUSINESS of domain name investing!!!



Rick Schwartz


In Business, you have to Play Offense as well as Defense!


Morning Folks!!



So how can you tell a company is going to go out of business when they are barely in business? Pretty simple for me. It's football. And in football you have an offense and a defense. You need both to win games.



In business, your offense is sales and marketing. Companies that minimize that scare me! Nobody survives without sales. But some will even argue that point. DUH!



The other is defense. Defend your name and brand and market share in the marketplace. Companies that minimize that scares me too. A company with no sales quarterback loses. A company with no defense loses.



So, if you have a company that is bad at both.....FORGET ABOUT IT! That's why it is so easy to pick out the losers. They are the low hanging crap not fruit.



The defense part is what I focus on with new GTLD's. May as well get a neon billboard saying "I am going to increase my chances of failing and I am going to ignore all and every pitfall." "I have no defense and, I have no backup plan. I am just going to close my eyes and believe it's not there." DUH!



The defense is any type of leaks. On the Internet, leaks come in the form of typos, confusion and poor advertising materials.



And of course, as a defensive move, you have to prevent interceptions like the O.co debacles. Had O.com been a business competitor, that would be like throwing an interception. A sale destined for your company ends up in the hands of your competition. What could be worse in business?? NOTHING! I am sure some fool will argue that point as well.



So, there you are, business made simple. News flash, you can't bowl a perfect 300 game without strikes! You can't score a touchdown without sales, and you can't prevent your competitor from eating your lunch if you throw interceptions you by not following the simplest, most common, most basic rules of business.



As a captain of YOUR business, ANY LEAK has to be discovered and known. They may not all be able to be fixed, but a captain that ignores leaks and PRETENDS they are not there is a fool and his ship or business is destined to sink!



Rick Schwartz


We are Much More than Just “Domain Name Investors” We are Investors!


Morning Folks!!



For some, investing in domains was are is their first investment. For others it is another investment you stumbled on. Either way, if you found success in one arena there is a high likelihood that you will invest in other instruments.



It's a casino with unlimited places to make a bet. But when you have those hard earned dollars, you want more than a gamble.



Domain investors have also become "Angel Investors". I know many domainers that own a piece of this os that. To me, that's the real game. Instead of playing roulette, you are the one spinning the wheel.



Our domain portfolios are wide and varied. We know there is value whether cashed in or not. But I am not satisfied with a simple cash sale. I want a complicated but simple opportunity.



Most of my parked domains have the following message:
"This GREAT Domain may be FREE if your Idea is BIG & Profitable enough.".
And I mean it. It's more exciting to be part of something that could take off than cashing another check.





Many of us are at the stage of being in that position. I like a balance of cash and equity because it is more of a strong commitment by the other party that they are serious and don't just chase shiny objects for a living and tie people up with contracts that eventually can be used against you to challenge that domain name or outright grab it.



My field of dreams is wider and broader than a sale. Of course, that may not be possible in most cases. But knowing the difference between the two is my focus and that will get my attention.



The Candy.com guys only had to come up with $60k. You would be stunned by their annual sales a decade later.



That's why domain leasing is so important. An end-user can put themselves in business with a 7 figure domain and a low 4 figure monthly lease until the entity gets off the ground. Then they can decide if the domain is helping or hurting and see true value.



The first investment we make is in ourselves. Believing in ourselves and our capabilities. Exploiting our talents to the fullest.



Business is about waves and cycles. We have just ended one cycle and have started a new cycle. A new wave. Business is an ocean. It changes daily. Every moment. But like surfing, you need to time a wave right to ride that wave and not be drowned by it. That comes in the form of one word, TIMING!



A genius can put a Rubik's cube together in 8 seconds. Wonderful! Who cares. Imagine applying that same talent to business. It's just a Rubik's Cube with a reward. A life-changing reward. That's what business is and that is what investing is.



Rick Schwartz





Need, Want, Desire, Value, Demand, Timing & Location


Morning Folks!



Sales need several elements. Without those elements there are no sales. If there is no sales there is no profit, there is no business, there is nothing. Sales don't happen on their own. You have to have the proper ingredients to make a sale. To make a spark. To ignite the will of an unknown third party.



Need, Want, Desire, Value, Demand, Timing, Location. Those are the filters that any idea, good, product or service has to pass for it to be valuable and sustainable. Maybe you don't have to have all of them, but if you have none of them, you got zilch.



And all those filters come after your audience size is determined. It's all about MATH. Targeting an audience is great, but if it is too narrow an audience, you may not have much.



In domaining, and with our domains we want to start with the largest audience we can. We don't want to narrow it down, but we do want to target. There is a difference.



Again, sales are about finesse. this time in understanding the difference between targeting and limiting.



AutoParts(.)com is wide. UsedAutoParts(.)com is wide and targeted. AshevilleUsedAutoParts(.)com starts to limit you geographically. MazdaUsedAutoParts(.)com is limited in a different way. But probably more targeted than the geo in this case.



Limiting more might be mazdabumpers(.)com So now your audience must own a Mazda, be looking for a bumper for that Mazda and realize that most bumpers are sold via the dealership, the body shop or the insurance company. Where does that leave you on the totem pole? Add "used" in front and you limit that audience more.



Do the math. Domain investing is about simple math. It's a bit of an equation if you are willing to do the digging a few layers down. On this example, it was all the outlets before them that would get the bumper business. The dealer, the body shop, the insurance company, the local junk yard. Virtually nothing might filter down to the mazdabumper guy.



However, he could have used something better than that. MazdaParts(.)com for example. Much wider even th0 heavily targeted. But the top of the tree and the foundation of the tree remain AutoParts(.)com. Your job is to figure how to climb that tree and get the largest targeted audience you can create via the domain name.



And if you are the MazdaBumper guy and instead of getting MazdaBumper(.)com you get MazdaBumper.club you are again throwing a wrench into your future by losing some of the little if any you got to begin with. Who can afford that?



And, if you can't do this math, then you have no way to actually value your own domains. It's all about math and sales.



Domaining is about getting in front of somebody else's Need, Want, Desire, Value, Demand, Timing, Location. Putting yourself in the right place, waiting for the right time and THEM!



After you do all that, you still have to have something profitable to sell. That's the key equation. How much profit? It's all related. It's a formula. It's an equation. It's just math.



So if you're not too good at math, and sales ain't your thang, and you don't study history and business basics is not your strong suit you are gonna have one hell of a time finding success in domain investing.



Rick Schwartz




Fabulous and Directnic Step up as Lead Sponsor for 1st Annual Asheville Domain Investor Meetup!


Morning Folks!!



Well, it's been an incredible 17 days. Who says you can't move mountains?



In less than 24 hours we have already surpassed anything I expected. Signups have been pouring in. If this continues we will expand the program.



I did not anticipate sponsorships for a show where I am discouraging sponsors. However, we have a domain friendly sponsor in Mike Robertson as I just posted on Twitter as you can see below. It is befitting that it is Fabulous.com now bundles with Directnic.com which was the prelude to TRAFFIC and was held way back in October of 2002 in Beverly Hills. Back to the future my friends!



Seems like domain investors are really hungry to get back to the basics and ready to take back their power. Me too! It's about time. Armed with many years more of knowledge and experience.



This was a dream of mine for decades as I described in my original post just days ago. But not in my wildest dreams did I ever think it would be so widely and quickly embraced. WOW!



Our first room block is about gone and I am trying to get more rooms. So if you get an error message, don't stress yet. The hotel still has rooms at $479/night. So I am hoping to get more rooms at $349 or maybe a tad more. We'll see what the hotel is willing to do. They don't need to sell rooms in August. It's a Supply and Demand "Thang."





Rick Schwartz


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